{"id":60338,"date":"2024-11-20T04:21:38","date_gmt":"2024-11-20T04:21:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/20\/a-quoi-sert-google-tag-manager-comment-gerer-vos-balises\/"},"modified":"2024-11-20T04:22:58","modified_gmt":"2024-11-20T04:22:58","slug":"a-quoi-sert-google-tag-manager-comment-gerer-vos-balises","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/20\/a-quoi-sert-google-tag-manager-comment-gerer-vos-balises\/","title":{"rendered":"\u00c0 quoi sert Google Tag Manager ? Comment g\u00e9rer vos balises"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p class=\"nitro-lazy\">Google Tag Supervisor (GTM) est une plateforme gratuite qui facilite la gestion des balises sur un web site net. Les balises, ces extraits de code essentiels, permettent de suivre les interactions des utilisateurs et de collecter des donn\u00e9es importantes pour optimiser le advertising and marketing digital. Avec GTM, il devient attainable de centraliser et d\u2019organiser toutes les balises sans toucher au code supply. Cet article explique \u00e0 quoi sert cet outil, ses fonctionnalit\u00e9s, et pourquoi il est indispensable pour g\u00e9rer efficacement un web site net.<\/p>\n<p>  <template data-nitro-marker-id=\"eb6357c7890ee04609ee32cbc1841e02-1\"\/><\/p>\n<h2 class=\"wp-block-heading\">1. Qu\u2019est-ce que Google Tag Supervisor ?<\/h2>\n<p>Google Tag Supervisor est une plateforme d\u00e9velopp\u00e9e par Google pour aider les utilisateurs \u00e0 g\u00e9rer facilement leurs balises de suivi. Contrairement \u00e0 Google Analytics, qui analyse les donn\u00e9es, GTM se concentre sur le d\u00e9ploiement des balises by way of un conteneur distinctive. Les balises incluent des codes de suivi pour mesurer les interactions sur un web site net, comme les clics, les soumissions de formulaires ou les vues de pages sp\u00e9cifiques.<br \/>Le conteneur, une fois install\u00e9 sur le web site net, permet aux utilisateurs de cr\u00e9er et de g\u00e9rer de nouvelles balises directement depuis l\u2019interface de GTM. Cela \u00e9vite de modifier constamment le code supply, une t\u00e2che souvent r\u00e9serv\u00e9e \u00e0 un d\u00e9veloppeur.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" width=\"1024\" height=\"512\" alt=\"interface principale de Google Tag Manager\" style=\"width:800px;\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.16.02-1024x512.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.16.02-1024x512.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.16.02-300x150.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.16.02-768x384.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.16.02-1536x768.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.16.02.png 1915w\" class=\"wp-image-17864 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\">Voici l&#8217;interface de Google Tag Supervisor.<\/p>\n<h2 class=\"wp-block-heading\">2. Pourquoi utiliser Google Tag Supervisor ?<\/h2>\n<h3 class=\"wp-block-heading\">2.1 Gestion simplifi\u00e9e des balises<\/h3>\n<p>Avec GTM, toutes les balises sont centralis\u00e9es dans un seul tableau de bord. La gestion des balises est simplifi\u00e9e, et il est facile de cr\u00e9er une nouvelle balise ou d\u2019ajuster un d\u00e9clencheur sans avoir besoin d\u2019un d\u00e9veloppeur pour modifier le code du web site net.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"504\" alt=\"\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.22.34-1024x504.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.22.34-1024x504.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.22.34-300x148.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.22.34-768x378.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.22.34-1536x756.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.22.34.png 1917w\" class=\"wp-image-17871 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">2.2 Autonomie accrue pour les \u00e9quipes advertising and marketing<\/h3>\n<p>GTM permet aux \u00e9quipes advertising and marketing de d\u00e9ployer rapidement des balises de suivi sans d\u00e9pendre d\u2019un d\u00e9veloppeur. Par exemple, une balise Google Adverts ou un code de suivi pour Google Analytics peut \u00eatre ajout\u00e9 en quelques clics.<\/p>\n<h3 class=\"wp-block-heading\">2.3 Optimisation des performances du web site net<\/h3>\n<p>Les balises sont charg\u00e9es de mani\u00e8re asynchrone, ce qui signifie qu\u2019elles ne ralentissent pas le chargement du web site net. Cela am\u00e9liore l\u2019exp\u00e9rience utilisateur et les performances globales du web site.<\/p>\n<h3 class=\"wp-block-heading\">2.4 Contr\u00f4le et s\u00e9curit\u00e9<\/h3>\n<p>Les fonctionnalit\u00e9s de pr\u00e9visualisation et de d\u00e9bogage permettent de tester chaque balise avant sa mise en ligne. En cas d\u2019erreur, il est attainable de revenir \u00e0 une model pr\u00e9c\u00e9dente gr\u00e2ce \u00e0 l\u2019historique des variations.<\/p>\n<h3 class=\"wp-block-heading\">2.5 Compatibilit\u00e9 avec d\u2019autres outils<\/h3>\n<p>GTM est appropriate avec Google Analytics, Google Adverts, Fb Pixel et bien d\u2019autres plateformes. Il est \u00e9galement attainable d\u2019ajouter des balises personnalis\u00e9es adapt\u00e9es aux besoins sp\u00e9cifiques d\u2019un web site net.<\/p>\n<h2 class=\"wp-block-heading\">3. Les fonctionnalit\u00e9s principales de Google Tag Supervisor<\/h2>\n<h3 class=\"wp-block-heading\">3.1 Cr\u00e9ation et gestion des balises<\/h3>\n<p>GTM permet de configurer une grande vari\u00e9t\u00e9 de balises, notamment :<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Balises Google Analytics<\/strong> : pour suivre le trafic et les conversions.<\/li>\n<li><strong>Balises Google Adverts<\/strong> : pour mesurer l\u2019efficacit\u00e9 des campagnes publicitaires.<\/li>\n<li><strong>Balises personnalis\u00e9es<\/strong> : pour des outils tiers ou des besoins sp\u00e9cifiques.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">3.2 D\u00e9clencheurs (Triggers)<\/h3>\n<p>Les d\u00e9clencheurs d\u00e9terminent quand une balise doit s\u2019activer. Par exemple :<\/p>\n<ul class=\"wp-block-list\">\n<li>Une balise s\u2019energetic lorsqu\u2019un utilisateur clique sur un bouton sp\u00e9cifique.<\/li>\n<li>Un d\u00e9clencheur peut \u00eatre configur\u00e9 pour suivre le t\u00e9l\u00e9chargement de fichiers.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">3.3 Les variables<\/h3>\n<p>Les variables sont utilis\u00e9es pour rendre les balises plus dynamiques. Par exemple, une variable peut stocker l\u2019URL actuelle de la web page pour l\u2019utiliser dans une balise. GTM inclut des variables int\u00e9gr\u00e9es (comme l\u2019heure ou l\u2019URL) et permet de cr\u00e9er des variables personnalis\u00e9es.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"517\" alt=\"\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.31.06-1024x517.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.31.06-1024x517.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.31.06-300x151.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.31.06-768x387.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.31.06-1536x775.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.31.06.png 1903w\" class=\"wp-image-17877 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">3.4 Pr\u00e9visualisation et d\u00e9bogage<\/h3>\n<p>Le mode &#8220;Aper\u00e7u&#8221; de GTM aide \u00e0 v\u00e9rifier que toutes les balises fonctionnent comme pr\u00e9vu avant leur publication. Les \u00e9ventuelles erreurs sont identifi\u00e9es et corrig\u00e9es rapidement.<\/p>\n<h2 class=\"wp-block-heading\">4. Remark utiliser Google Tag Supervisor ?<\/h2>\n<h3 class=\"wp-block-heading\">4.1 Cr\u00e9ation d\u2019un compte et d\u2019un conteneur<\/h3>\n<p>Cr\u00e9ez un compte sur Google Tag Supervisor et configurez un conteneur pour votre web site net. Le conteneur regroupera toutes les balises n\u00e9cessaires.<\/p>\n<h3 class=\"wp-block-heading\">4.2 Set up du conteneur sur le web site net<\/h3>\n<p>Le code fourni par GTM doit \u00eatre int\u00e9gr\u00e9 dans la part <\/p>\n<p> et imm\u00e9diatement apr\u00e8s la balise  de chaque web page du web site net. Cette \u00e9tape peut n\u00e9cessiter l\u2019intervention d\u2019un d\u00e9veloppeur.  <\/p>\n<p>Vous trouverez le code dans la part &#8220;Admin&#8221; puis installer &#8220;Installer Google Tag Supervisor&#8221;.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"479\" alt=\"Page admin o\u00f9 trouver le code Google Tag Manager \u00e0 ins\u00e9rer dans le code de son site web.\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.50.11-1024x479.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.50.11-1024x479.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.50.11-300x140.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.50.11-768x359.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.50.11-1536x719.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.50.11.png 1915w\" class=\"wp-image-17889 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"510\" alt=\"Code Google Tag Manager.\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.49.21-1024x510.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.49.21-1024x510.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.49.21-300x149.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.49.21-768x383.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.49.21-1536x765.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.49.21.png 1911w\" class=\"wp-image-17887 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">4.3 Ajout d\u2019une nouvelle balise<\/h3>\n<p>Pour ajouter une balise, acc\u00e9dez \u00e0 l\u2019onglet &#8220;Balises&#8221; dans GTM, s\u00e9lectionnez le sort de balise (par exemple Google Analytics ou Google Adverts), configurez ses param\u00e8tres, puis associez un d\u00e9clencheur pour d\u00e9terminer quand elle doit s\u2019activer.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"511\" alt=\"\u00c9cran de cr\u00e9ation d\u2019une nouvelle balise avec les options &quot;Type de balise&quot; (par exemple, Google Analytics ou Google Ads).\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.24.23-1024x511.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.24.23-1024x511.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.24.23-300x150.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.24.23-768x383.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.24.23-1536x766.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.24.23.png 1915w\" class=\"wp-image-17873 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"509\" alt=\"Exemple de configuration du d\u00e9clencheur clic vers la page contactez-nous du site de My Little Big Web.\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.28.31-1024x509.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.28.31-1024x509.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.28.31-300x149.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.28.31-768x382.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.28.31-1536x763.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.28.31.png 1906w\" class=\"wp-image-17875 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center\">On retrouve ici le d\u00e9clencheur de notre balise &#8220;Clic vers contactez-nous&#8221;, contenant l&#8217;URL de la web page &#8220;Contactez-nous&#8221;.<\/p>\n<h3 class=\"wp-block-heading\">4.4 Exams et publication<\/h3>\n<p>Testez les balises gr\u00e2ce au mode &#8220;Aper\u00e7u&#8221;. Une fois les checks valid\u00e9s, publiez les modifications pour que les balises soient actives sur le web site net.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"62\" alt=\"\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.00-1024x62.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.00-1024x62.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.00-300x18.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.00-768x46.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.00-1536x92.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.00.png 1914w\" class=\"wp-image-17879 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<p>Cliquez sur &#8220;Pr\u00e9visualiser&#8221; en haut \u00e0 droite. <\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"514\" alt=\"\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.56-1024x514.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.56-1024x514.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.56-300x150.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.56-768x385.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.56-1536x770.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.32.56.png 1904w\" class=\"wp-image-17881 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<p>Ins\u00e9rez l&#8217;URL de votre web site net pour associer Tag Assistant \u00e0 votre web site.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"573\" alt=\"\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.34.48-1024x573.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.34.48-1024x573.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.34.48-300x168.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.34.48-768x429.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.34.48-1536x859.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.34.48.png 1917w\" class=\"wp-image-17883 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<p>Vous voici dans la fen\u00eatre de d\u00e9bogage du Tag Assistant sur votre web site net.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" width=\"1024\" height=\"510\" alt=\"\" style=\"width:800px;\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.38.18-1024x510.png\" data-srcset=\"https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.38.18-1024x510.png 1024w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.38.18-300x149.png 300w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.38.18-768x382.png 768w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.38.18-1536x765.png 1536w, https:\/\/cdn-cahjd.nitrocdn.com\/wDWzlENMsgoTAYtOZfDbfnzdYzlwRXJt\/assets\/images\/source\/rev-76f2c52\/mylittlebigweb.com\/wp-content\/uploads\/2024\/11\/Capture-decran-2024-11-19-a-15.38.18.png 1918w\" class=\"wp-image-17885 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/figure>\n<p>Cette seize d&#8217;\u00e9cran montre le mode <strong>&#8220;Aper\u00e7u&#8221;<\/strong> de Google Tag Supervisor, utilis\u00e9 pour tester et v\u00e9rifier le d\u00e9clenchement des balises avant leur publication. On y voit un r\u00e9sum\u00e9 des balises actives, comme celles de <strong>Google Analytics<\/strong>, et des d\u00e9tails sur leur fonctionnement (par exemple, <code>page_load_time<\/code> ou <code>click_cta<\/code>). <\/p>\n<p>La colonne de gauche pr\u00e9sente une chronologie des \u00e9v\u00e9nements, permettant d\u2019analyser \u00e0 quel second les balises se d\u00e9clenchent. Ce mode garantit une collecte de donn\u00e9es pr\u00e9cise et un suivi fiable, rendant le processus essentiel pour les \u00e9quipes advertising and marketing et les d\u00e9veloppeurs. <\/p>\n<h2 class=\"wp-block-heading\">5. Avantages de Google Tag Supervisor pour les entreprises<\/h2>\n<p><strong>R\u00e9duction des co\u00fbts<\/strong> : moins de d\u00e9pendance aux d\u00e9veloppeurs pour g\u00e9rer les balises.<br \/><strong>R\u00e9activit\u00e9<\/strong> : les modifications peuvent \u00eatre faites rapidement, comme l\u2019ajout d\u2019une nouvelle balise ou l\u2019ajustement d\u2019un d\u00e9clencheur.<br \/><strong>Analyse approfondie<\/strong> : les balises de suivi permettent de collecter des donn\u00e9es pr\u00e9cises pour optimiser les campagnes advertising and marketing et am\u00e9liorer l\u2019exp\u00e9rience utilisateur.<\/p>\n<h3 class=\"wp-block-heading\">5.1 Exemples concrets d\u2019utilisation<\/h3>\n<p><strong>Suivi des conversions<\/strong> : configurer une balise pour mesurer les clics sur un bouton d&#8217;achat.<br \/><strong>Optimisation des campagnes publicitaires<\/strong> : int\u00e9grer un Pixel Fb pour le remarketing.<br \/><strong>Analyse des interactions utilisateur<\/strong> : suivre les formulaires soumis ou les fichiers t\u00e9l\u00e9charg\u00e9s.<\/p>\n<h3 class=\"wp-block-heading\">5.2 Limitations et pr\u00e9cautions<\/h3>\n<p>Un dataLayer bien structur\u00e9 peut \u00eatre n\u00e9cessaire pour des configurations avanc\u00e9es.<br \/>Les checks sont essentiels avant de publier des modifications, afin d\u2019\u00e9viter les erreurs qui pourraient impacter les performances du web site net.<br \/>Certaines int\u00e9grations complexes peuvent toujours n\u00e9cessiter l\u2019intervention d\u2019un d\u00e9veloppeur.<\/p>\n<h2 class=\"wp-block-heading\">6. Diff\u00e9rences entre Google Tag Supervisor et Google Analytics<\/h2>\n<p>Voici un tableau comparatif des principales diff\u00e9rences entre Google Tag Supervisor (GTM) et Google Analytics (GA) :<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<td><strong>Side<\/strong><\/td>\n<td><strong>Google Tag Supervisor (GTM)<\/strong><\/td>\n<td><strong>Google Analytics (GA)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Fonction principale<\/strong><\/td>\n<td>Gestion des balises sur un web site net.<\/td>\n<td>Collecte et analyse des donn\u00e9es utilisateur.<\/td>\n<\/tr>\n<tr>\n<td><strong>R\u00f4le<\/strong><\/td>\n<td>Plateforme permettant d\u2019ajouter, de modifier et de g\u00e9rer les balises.<\/td>\n<td>Outil d\u2019analyse des donn\u00e9es collect\u00e9es by way of des balises.<\/td>\n<\/tr>\n<tr>\n<td><strong>Exemples de t\u00e2ches<\/strong><\/td>\n<td>Ajouter des balises Google Adverts, Fb Pixel, ou des balises personnalis\u00e9es.<\/td>\n<td>Suivre les periods, taux de rebond, conversions, and so forth.<\/td>\n<\/tr>\n<tr>\n<td><strong>Public cible<\/strong><\/td>\n<td>Destin\u00e9 aux d\u00e9veloppeurs et aux \u00e9quipes advertising and marketing pour g\u00e9rer les balises.<\/td>\n<td>Destin\u00e9 aux analystes et aux marketeurs pour interpr\u00e9ter les donn\u00e9es.<\/td>\n<\/tr>\n<tr>\n<td><strong>Set up<\/strong><\/td>\n<td>N\u00e9cessite l\u2019ajout du conteneur GTM dans le code supply du web site net.<\/td>\n<td>N\u00e9cessite l\u2019ajout d\u2019un code de suivi Google Analytics sur le web site.<\/td>\n<\/tr>\n<tr>\n<td><strong>Utilisation des balises<\/strong><\/td>\n<td>G\u00e8re toutes les balises (Google Analytics, Google Adverts, tiers).<\/td>\n<td>Utilise les balises pour collecter des donn\u00e9es analytiques sp\u00e9cifiques.<\/td>\n<\/tr>\n<tr>\n<td><strong>Personnalisation<\/strong><\/td>\n<td>Permet d\u2019ajouter des d\u00e9clencheurs, variables et balises personnalis\u00e9es.<\/td>\n<td>Les choices sont limit\u00e9es \u00e0 ce qui est configur\u00e9 dans l\u2019interface GA.<\/td>\n<\/tr>\n<tr>\n<td><strong>D\u00e9pendance aux d\u00e9veloppeurs<\/strong><\/td>\n<td>R\u00e9duit la d\u00e9pendance aux d\u00e9veloppeurs pour g\u00e9rer les balises.<\/td>\n<td>N\u00e9cessite parfois des modifications dans le code pour des suivis avanc\u00e9s.<\/td>\n<\/tr>\n<tr>\n<td><strong>Pr\u00e9visualisation et checks<\/strong><\/td>\n<td>Offre un mode &#8220;Aper\u00e7u&#8221; pour tester les balises avant publication.<\/td>\n<td>Pas de fonctionnalit\u00e9 native pour tester les param\u00e8tres avant collecte.<\/td>\n<\/tr>\n<tr>\n<td><strong>Donn\u00e9es collect\u00e9es<\/strong><\/td>\n<td>Ne collecte pas de donn\u00e9es, mais d\u00e9clenche des balises pour le suivi.<\/td>\n<td>Collecte directement les donn\u00e9es utilisateur (trafic, interactions).<\/td>\n<\/tr>\n<tr>\n<td><strong>Compatibilit\u00e9 avec d\u2019autres outils<\/strong><\/td>\n<td>Appropriate avec une massive gamme de plateformes (Google Adverts, Fb, and so forth.).<\/td>\n<td>Con\u00e7u principalement pour analyser les donn\u00e9es internes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><strong>Google Tag Supervisor<\/strong> est une <strong>plateforme de gestion<\/strong> qui simplifie l\u2019set up et la gestion des balises sur un web site net.<br \/><strong><a href=\"https:\/\/mylittlebigweb.com\/blogue\/parametrer-objectifs-google-analytics\/\">Google Analytics<\/a><\/strong> est un <strong>outil d\u2019analyse<\/strong> qui exploite les donn\u00e9es collect\u00e9es pour offrir des insights sur les performances et les comportements des utilisateurs.<br \/>Ces deux outils sont compl\u00e9mentaires : GTM facilite l\u2019set up et la gestion des balises n\u00e9cessaires pour que Google Analytics puisse collecter les donn\u00e9es.<\/p>\n<h2 class=\"wp-block-heading\">7. Pourquoi confier la gestion de Google Tag Supervisor \u00e0 des specialists ?<\/h2>\n<p>Google Tag Supervisor est un outil indispensable pour g\u00e9rer efficacement les balises de suivi sur un web site net. Il offre une flexibilit\u00e9 et une autonomie accrues aux \u00e9quipes advertising and marketing, tout en simplifiant la gestion approach. Avec ses nombreuses fonctionnalit\u00e9s, comme les d\u00e9clencheurs, les variables et les choices de d\u00e9bogage, GTM am\u00e9liore \u00e0 la fois la collecte des donn\u00e9es et les performances du web site. L\u2019adoption de cet outil est un v\u00e9ritable atout pour optimiser la strat\u00e9gie digitale d\u2019une entreprise.<br \/>\u00a0<br \/><strong>Notre <a href=\"https:\/\/mylittlebigweb.com\/marketing-web\/\">agence sp\u00e9cialis\u00e9e en marketing web<\/a> peut vous accompagner dans la gestion de Google Tag Supervisor<\/strong>. Que ce soit pour l\u2019set up, la configuration ou l\u2019optimisation de vos balises, notre experience vous garantit une utilisation optimale de GTM, adapt\u00e9e aux besoins sp\u00e9cifiques de votre entreprise. N\u2019h\u00e9sitez pas \u00e0 nous contacter pour b\u00e9n\u00e9ficier de conseils personnalis\u00e9s et maximiser vos performances en ligne.<\/p>\n<p>Retrouvez nos <a href=\"https:\/\/mylittlebigweb.com\/categorie\/marketing-web\/\">articles marketing web<\/a>.<\/p>\n<div class=\"author-container\">\n<div class=\"author\">\n<div class=\"author_thumbnail\"> <a href=\"https:\/\/mylittlebigweb.com\/auteur\/eugenie\/\"> <img alt=\"Eug\u00e9nie Delhaye\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/mylittlebigweb.com\/wp-content\/uploads\/2024\/01\/auteur-eugenie-image-jpg.webp\" class=\"nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\"\/><\/a> <\/div>\n<div class=\"author_content\"> <a class=\"author_name\" href=\"https:\/\/mylittlebigweb.com\/auteur\/eugenie\/\">Eug\u00e9nie Delhaye<\/a> <\/p>\n<p><em>Cofondatrice et Sp\u00e9cialiste Advertising and marketing Web et R\u00e9f\u00e9rencement Naturel (search engine optimization) <\/em> Ma ma\u00eetrise des methods de r\u00e9f\u00e9rencement, combin\u00e9e \u00e0 une analyse minutieuse des tendances du march\u00e9, me permet de cr\u00e9er des strat\u00e9gies search engine optimization sur mesure, efficaces et durables.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/mylittlebigweb.com\/blogue\/google-tag-manager\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Supervisor (GTM) est une plateforme gratuite qui facilite la gestion des balises sur un web site net. Les balises, ces extraits de code&#8230;<\/p>\n","protected":false},"author":1,"featured_media":60339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-60338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c0 quoi sert Google Tag Manager ? Comment g\u00e9rer vos balises - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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