{"id":6008,"date":"2022-01-24T16:15:36","date_gmt":"2022-01-24T16:15:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/please-fill-out-this-form\/"},"modified":"2022-01-24T16:15:36","modified_gmt":"2022-01-24T16:15:36","slug":"please-fill-out-this-form","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/please-fill-out-this-form\/","title":{"rendered":"Please fill out this form"},"content":{"rendered":"

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MarTech\u2019s daily brief features daily insights, news, tips, and essential bits of wisdom for today\u2019s digital marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n

Good morning, Marketers, and this is getting absurd<\/p>\n

The Banning Surveillance Advertising bill introduced to the House of Representatives this week<\/a> is worth reading. It\u2019s not long. Take a peek: \u201cAn advertising facilitator may not target the dissemination of an advertisement; or knowingly enable an advertiser or a third party to target the dissemination of an advertisement, including by providing the advertiser or third party with (the) contact information of an individual.\u201d<\/p>\n

If that doesn\u2019t have the effect, inadvertent or not, of banning targeting based on first-party data I wish someone would explain to me why not. What\u2019s more, the text of the bill nowhere defines \u201cadvertising.\u201d But it gets better.<\/p>\n

Browsing for coverage of the bill, I came across this site<\/a> that reflects support for the legislation from a whole bunch of action groups. And what\u2019s that at the top of the page? Oh, it\u2019s a form to fill out so they can target you with\u2026ads? As I said, the bill doesn\u2019t define what an ad is. With the additional result that, if passed, it would seem to ban any kind of targeted political advertising. Oops.<\/p>\n

Kim Davis<\/em><\/p>\n

Editorial Director<\/em><\/p>\n

Shorts\u00a0<\/strong><\/p>\n

What we\u2019re reading. <\/strong>The \u201cGlobal Digital Futurists Power List\u201d published by Engatica<\/a>. But we\u2019re not agreeing with all of it. Sadella, yes; Zuckerberg, if you must \u2014 but Neal Stephenson, the sci-fi novelist at number four? Okay, he came up with the term \u201cmetaverse\u201d 30 years ago. He beats Tim Sweeney, CEO of Epic Games, who is in the number five slot, despite the prospect of Epic Games playing a major practical role in the metaverse<\/a> (once it\u2019s open for business).<\/p>\n\n

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About The Author<\/h3>\n
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