{"id":59953,"date":"2024-11-14T12:33:37","date_gmt":"2024-11-14T12:33:37","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/14\/why-you-should-read-business-books-that-are-not-about-business\/"},"modified":"2024-11-14T12:34:41","modified_gmt":"2024-11-14T12:34:41","slug":"why-you-should-read-business-books-that-are-not-about-business","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/14\/why-you-should-read-business-books-that-are-not-about-business\/","title":{"rendered":"Why You Should Read Business Books That Are Not About Business"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p><iframe loading=\"lazy\" data-src=\"https:\/\/playlist.megaphone.fm?e=ETTTE5376756605&amp;light=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3><strong><a href=\"https:\/\/www.podtrac.com\/pts\/redirect.mp3\/pdst.fm\/e\/chrt.fm\/track\/59979\/traffic.megaphone.fm\/ETTTE5376756605.mp3?updated=1731352369\" target=\"_blank\" rel=\"noopener\">The Duct Tape Marketing Podcast with John Jantsch<\/a><br \/><\/strong><\/h3>\n<p><a href=\"https:\/\/www.podtrac.com\/pts\/redirect.mp3\/pdst.fm\/e\/chrt.fm\/track\/59979\/traffic.megaphone.fm\/ETTTE5376756605.mp3?updated=1731352369\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80718 size-medium alignleft lazyload\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-300x300.png 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-1024x1024.png 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-150x150.png 150w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-768x768.png 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-1536x1536.png 1536w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-2048x2048.png 2048w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-75x75.png 75w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80718 size-medium alignleft\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-300x300.png 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-1024x1024.png 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-150x150.png 150w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-768x768.png 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-1536x1536.png 1536w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-2048x2048.png 2048w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/11\/New-DTM-Podcast-Graphics-2-75x75.png 75w \" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/a><\/p>\n<p>On this episode of the Duck Tape Advertising Podcast, I had the pleasure of being INTERVIEWED by Sara Nay. Sara Nay is the COO of Duct Tape Advertising. She oversees day-to-day operations to help the expansion of Duct Tape Advertising and the Duct Tape Advertising Advisor Community.<br \/>She focuses on strategic planning, purpose setting, and directing the corporate\u2019s operations in help of its objectives. And on a private notice, she\u2019s additionally my daughter\u2014which makes me \u201cPop Pop\u201d to her youngsters!<\/p>\n<p>On this episode, we alter it up a bit as I turn into the interviewee. We discover my journey into entrepreneurship, why I began <a data-mil=\"80714\" href=\"https:\/\/ducttapemarketing.com\/\">my own business<\/a>, why I didn\u2019t work for another person (the reply will shock you), my ardour for small companies, and the evolution of promoting through the years.<\/p>\n<p>I reveal classes from my polar reverse dad and mom and my former fears about operating a enterprise.<\/p>\n<p>We additionally dive into my favourite subject: the impression of AI on small companies, the alternatives and challenges they face, and the significance of curiosity and innovation in enterprise.<\/p>\n<p>I wrapped up with a glimpse into my future aspirations\u2014what would possibly life appear like after Duct Tape? And I answered the timeless query: What\u2019s my all-time favourite enterprise guide?<\/p>\n<h3\/>\n<h3>Key Takeaways:<\/h3>\n<ul>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">I began my entrepreneurial journey as a consequence of a insecurity in conventional employment.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Working with small companies is each terrifying and gratifying.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Curiosity drives me to discover new advertising traits and applied sciences.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">AI is not only a software however a foundational factor in advertising.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Small companies can leverage AI for effectivity and personalization.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">The shopping for intent of shoppers stays robust regardless of market adjustments.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Expertise helps entrepreneurs navigate ups and downs in enterprise.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Advertising and innovation are the 2 pillars of a profitable enterprise.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Studying exterior of enterprise literature can encourage modern concepts.<\/span><\/li>\n<li><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">I envision a future the place I write a piece of fiction.<\/span><\/li>\n<\/ul>\n<h3\/>\n<h3>Chapters:<\/h3>\n<ul>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[00:00] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Introduction to a Distinctive Podcast Expertise<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[02:01] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">The Journey into Entrepreneurship<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[04:03] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Ardour for Small Companies<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[05:49] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Curiosity and the Evolution of Advertising<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[08:03] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">AI\u2019s Influence on Small Companies<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[11:08] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Alternatives and Challenges for Small Companies<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[13:52] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Using the Waves of Enterprise<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[16:21] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Enterprise Recommendation and Insights<\/span><\/li>\n<li class=\"MuiBox-root css-4cps79 e1de0imv0\"><span class=\"MuiTypography-root MuiTypography-helper css-v8n4dg e1de0imv0\">[19:46] <\/span><span class=\"MuiTypography-root MuiTypography-bodyMedium css-1lit4es e1de0imv0\">Future Aspirations and Legacy<\/span><\/li>\n<\/ul>\n<h3\/>\n<h3>Tell us in case you\u2019d wish to see us make extra reveals like this!<\/h3>\n<p>\u00a0<\/p>\n<h3>This episode of the Duct Tape Advertising Podcast is dropped at you by:<\/h3>\n<h3><strong><a href=\"https:\/\/www.oracle.com\/\" target=\"_blank\" rel=\"noopener\">Oracle<\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-79484 alignleft lazyload\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/08\/941538a7-8fb5-499e-881f-32a4866e033c.png\" alt=\"\" width=\"159\" height=\"132\" style=\"--smush-placeholder-width: 159px; --smush-placeholder-aspect-ratio: 159\/132;\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-79484 alignleft\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2024\/08\/941538a7-8fb5-499e-881f-32a4866e033c.png\" alt=\"\" width=\"159\" height=\"132\"\/>No one does knowledge higher than Oracle. Prepare your AI fashions at twice the velocity and fewer than half of the price of different clouds. If you wish to do extra and spend much less, take a free take a look at drive at <a href=\"http:\/\/oracle.com\/ducttape\" target=\"_blank\" rel=\"noopener\">Oracle<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span id=\"tve_leads_end_content\" style=\"display: block; visibility: hidden; border: 1px solid transparent;\"\/><\/div>\n<div data-css=\"tve-u-18d2342469e\" style=\"\">\n<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-18d233dc786\" style=\"z-index: 9;\">\n<div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 880;\">\n<div class=\"tcb-flex-row v-2 tcb--cols--2\">\n<div class=\"tcb-flex-col\">\n<div class=\"tcb-col\">\n<div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-18d230ec882\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-71140 lazyload\" alt=\"Picture of AI Prompts for a Marketing Strategy\" data-id=\"71140\" width=\"406\" data-init-width=\"1858\" height=\"230\" data-init-height=\"1053\" title=\"AI Prompts for a Marketing Strategy\" loading=\"lazy\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox.png\" data-width=\"406\" data-height=\"230\" style=\"--smush-placeholder-width: 406px; --smush-placeholder-aspect-ratio: 406\/230;aspect-ratio: auto 1858 \/ 1053;\" srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox.png 1858w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-300x170.png 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-1024x580.png 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-768x435.png 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-1536x871.png 1536w\" data-sizes=\"auto, (max-width: 406px) 100vw, 406px\"\/><img decoding=\"async\" class=\"tve_image wp-image-71140\" alt=\"Picture of AI Prompts for a Marketing Strategy\" data-id=\"71140\" width=\"406\" data-init-width=\"1858\" height=\"230\" data-init-height=\"1053\" title=\"AI Prompts for a Marketing Strategy\" loading=\"lazy\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox.png\" data-width=\"406\" data-height=\"230\" style=\"aspect-ratio: auto 1858 \/ 1053;\" srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox.png 1858w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-300x170.png 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-1024x580.png 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-768x435.png 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2023\/04\/Dancox-1536x871.png 1536w \" sizes=\"auto, (max-width: 406px) 100vw, 406px\"\/><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"tcb-flex-col\" data-css=\"tve-u-18d23404b6e\" style=\"\">\n<div class=\"tcb-col\">\n<p><h4 class=\"\" style=\"text-align: center;\" data-css=\"tve-u-18d23402fb0\"><span data-css=\"tve-u-18d23402fb4\" style=\"\"><span data-css=\"tve-u-18d23402fb6\" style=\"\"><span data-css=\"tve-u-18d23402fb9\" style=\"\"><span data-css=\"tve-u-18d23402fbb\" style=\"\"><strong><em>Be a part of 25k+ strategic entrepreneurs and degree up your advertising recreation whenever you subscribe to our weekly publication &#8211; be a part of now to get your free prompts!<\/em><\/strong><\/span><\/span><\/span><\/span><\/h4>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"\" data-css=\"tve-u-16ec6330c3d\">\n<p data-css=\"tve-u-16ec63492a5\"><span class=\"thrive-shortcode-content\" data-attr-link=\"0\" data-attr-rel=\"0\" data-attr-target=\"1\" data-extra_key=\"\" data-option-inline=\"1\" data-shortcode=\"tcb_post_tags\" data-shortcode-name=\"Post Tags\" style=\"\" data-css=\"tve-u-16ec635199f\">John Jantsch, Oracle, sara nay<\/span><\/p>\n<\/div>\n<iframe src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/ducttapemarketing.com\/marketing-and-innovation\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff The Duct Tape Marketing Podcast with John Jantsch On this episode of the Duck Tape Advertising Podcast, I had the pleasure of being INTERVIEWED&#8230;<\/p>\n","protected":false},"author":1,"featured_media":59954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-59953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Should Read Business Books That Are Not About Business - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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