{"id":5940,"date":"2022-01-24T13:22:04","date_gmt":"2022-01-24T13:22:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/bigcommerce-vs-magento-an-in-depth-comparison\/"},"modified":"2022-01-24T13:22:04","modified_gmt":"2022-01-24T13:22:04","slug":"bigcommerce-vs-magento-an-in-depth-comparison","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/bigcommerce-vs-magento-an-in-depth-comparison\/","title":{"rendered":"BigCommerce vs. Magento: An in-depth comparison"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n
did you know<\/span> <\/p>\n

Omnisend customers automate 32% of their email conversions. Are you maximizing sales?<\/p>\n

automate my sales<\/a> <\/div>\n

Reading Time: <\/span> 7<\/span> minutes<\/span><\/span><\/p>\n

BigCommerce and Magento are two of the most widely used ecommerce platforms in the world. In fact, these two services are behind ecommerce stores for major global brands including Skullcandy, Ben and Jerry\u2019s, and Burrow (BigCommerce) as well as HP, Rossignol, and Food Service Direct (Magento).<\/p>\n

While both BigCommerce and Magento are extremely powerful and flexible, you shouldn\u2019t invest time, money, or other resources into a new ecommerce platform<\/a> until you\u2019ve thoroughly weighed your options. Our BigCommerce vs. Magento comparison is a great resource for any vendor that\u2019s struggling to choose between these two providers.<\/p>\n

Features<\/h2>\n

Both BigCommerce and Magento are full-service ecommerce providers<\/a>. In other words, they come with everything vendors need to set up a completely functional online store. However, there are significant differences in features between these two platforms.<\/p>\n

With BigCommerce, you\u2019ll get a drag-and-drop editor and built-in mobile optimization to streamline the customer experience on smartphones and tablets. BigCommerce also offers a WordPress integration that enables store owners to build a digital storefront on top of their WordPress site.<\/p>\n

Marketing and sales are two other strengths for BigCommerce. Social selling is particularly helpful for contemporary ecommerce vendors as it allows customers to buy products directly through outside platforms like Amazon, eBay, Facebook, and Instagram.<\/p>\n

To minimize abandoned carts<\/a>, BigCommerce also includes a one-page checkout experience that helps buyers complete their orders more quickly. You can get in touch with their customer support team 24\/7 if you run into any technical issues or simply have questions about the platform.<\/p>\n

Magento\u2019s features are a little more limited, especially for users who stick with the open-source version of the software. According to the website, Magento Open Source is limited to these basic functions:<\/p>\n