{"id":5918,"date":"2022-01-24T12:29:04","date_gmt":"2022-01-24T12:29:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/10-tips-to-write-engaging-content-previews-for-social-media\/"},"modified":"2022-01-24T12:29:04","modified_gmt":"2022-01-24T12:29:04","slug":"10-tips-to-write-engaging-content-previews-for-social-media","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/10-tips-to-write-engaging-content-previews-for-social-media\/","title":{"rendered":"10 Tips To Write Engaging Content Previews for Social Media"},"content":{"rendered":"

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\"\"Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn\u2019t be the only hook for them to stop, click, and read.<\/p>\n

Scrollers who catch sight of an image often go to the text to see what it\u2019s all about. And if this content preview doesn\u2019t motivate them to click to read more, the promotion endeavors are in vain.<\/p>\n

These 10 tips can help ensure your social media content previews turns scrollers into readers of your full-length content.<\/span><\/p>\n

HANDPICKED RELATED CONTENT: Social Media Content Plan: Take Control of Your Strategy<\/a><\/strong><\/div>\n

1. Emphasize content\u2019s popularity<\/h2>\n

This trick serves as social proof, an indicator that other readers found your content worthy of a click to read more. It also includes a component of FOMO \u2013 fear of missing out. Scrollers don\u2019t want to miss content that others found truly informative and valuable.<\/p>\n

By promoting a content piece as the best or most likable, shareable, or debatable resource offered, you\u2019ll evoke curiosity and motivate them to see what all the fuss is about.<\/p>\n

Use superlatives to promote #content on @SocialMedia. You\u2019ll evoke curiosity and motivate them to click, says @LesleyVos via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

In this tweet, I promote an article, How To Deal With Cognitive Biases in Social Content, by introducing it as \u201cone of my best writings of 2021.\u201d<\/p>\n

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One of my best writings in 2021: ?
How to Deal With Cognitive Biases in Social Media Content: https:\/\/t.co\/johDya1T63<\/a>
via @socialbakers<\/a>
?#socialmedia<\/a> #content<\/a> #SMM<\/a> #strategies<\/a>#marketing<\/a> #psychology<\/a> pic.twitter.com\/Gckyn74v0i<\/a><\/p>\n

\u2014 Lesley J. Vos (@LesleyVos) December 31, 2021<\/a><\/p>\n<\/blockquote>\n

Honesty is critical here. Don\u2019t use this tip to trick readers. After all, brand reputation matters far more than a few extra clicks on social media.<\/p>\n

2. Mention a bonus inside the content<\/h2>\n

Tell your readers that a nice bonus awaits them in the article. These can be free templates, a list of the best blog posts of the year, or practical checklists on a topic.<\/p>\n

Long story short, make them understand there\u2019s an added value<\/a> in your content. In this Instagram post, CoSchedule promotes an article about how to do a content audit. But it doesn\u2019t stop there. It also mentions the inclusion of a template and checklist.<\/p>\n

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3. Add a humorous yet relevant picture<\/h2>\n

Technical or detailed content can be difficult to preview on social media. It\u2019s challenging to convey terms and concepts in a brief format because of a few cognitive biases<\/a> experienced when the brain sees too much information to explore or too much content to remember.<\/p>\n

Appealing to humor and using picture-superiority effect<\/a> can help. Complement the content\u2019s meaning with a fun and attractive visual. You\u2019ll smooth out its complexity and thwart those cognitive biases.<\/p>\n

The example I shared in the first tip contains the funny giraffe visual to attract attention to the seemingly complex topic of cognitive biases.<\/p>\n

If you don\u2019t find the humorous route possible, an alternative to promote technical or detailed content is to use a bright illustration that will stand out in user feeds like this<\/a> colorful rainbow and brightly dressed model to preview an article on social listening research.<\/p>\n

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4. Reveal the table of contents<\/h2>\n

Describe the main point of your article in a sentence followed by a table of contents. This writing trick works when simplified main point sounds too general or vague. It lets users see the details behind the topic to determine if it\u2019s valuable and relevant to their needs.<\/p>\n

Share a table of contents to promote your full-length asset on #SocialMedia, says @LesleyVos via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

In this social preview post, WordStream<\/a> identifies the topic (types of emails to send in 2022), followed by a bulleted table of contents listing each type addressed in the full-length article.<\/p>\n