{"id":59113,"date":"2024-11-01T16:37:36","date_gmt":"2024-11-01T16:37:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/01\/why-building-community-matters-more-than-your-course\/"},"modified":"2024-11-01T16:38:46","modified_gmt":"2024-11-01T16:38:46","slug":"why-building-community-matters-more-than-your-course","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/01\/why-building-community-matters-more-than-your-course\/","title":{"rendered":"Why building community matters more than your course"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>I just lately caught up with Owen Hemsath at VidSummit, and as all the time, he didn\u2019t disappoint. For these of you who don\u2019t know Owen, he\u2019s one of many prime video advertising consultants on the market\u2014a YouTube strategist who\u2019s helped numerous creators and types not solely develop their channels however flip these views into critical income. His perception goes far past simply getting consideration; it\u2019s about turning that spotlight into one thing significant and sustainable.<\/p>\n<p>However right here\u2019s what makes Owen stand out: Whereas many deal with the content material, Owen focuses on\u00a0<em>connection<\/em>. Throughout our chat at VidSummit, he dropped a bombshell that every one creators want to listen to:\u00a0<strong>No one desires your course. They need neighborhood.<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Owen Video: Course Creators, You\u2019re Losing Money Without THIS Strategy!\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/T4WYs18Ljbg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<h2 id=\":R8:\" class=\"level-2 wp-block-heading\"><strong>Owen\u2019s daring declare: \u201cNo one desires your course<\/strong>\u201c<\/h2>\n<p>That\u2019s how Owen kicked off our dialog. It\u2019s a tricky tablet for creators to swallow, particularly when everybody appears to be dashing to create and promote on-line programs. However Owen\u2019s not saying programs aren\u2019t beneficial; he\u2019s saying that your course alone isn\u2019t sufficient to maintain folks engaged long-term.<\/p>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\">\n<p class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"><em>\u201cYour course is only a\u00a0gateway. What folks really need is\u00a0connection. Positive, they\u2019ll purchase your course as a result of they need to be taught one thing, however they may simply as simply discover that info on YouTube totally free. What retains them coming again is the\u00a0neighborhood\u00a0you construct round it.\u201d<\/em><\/p>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:40px\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" class=\"wp-image-70220\" style=\"width:32px;height:32px\" width=\"32\" height=\"32\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=412 412w, https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=653 653w, https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=824 824w, https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=1306 1306w\" data-sizes=\"auto, (max-width: 967px) min(calc(100vw - 60px), 653px), 653px\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-rubik-font-family\" style=\"margin-top:var(--wp--preset--spacing--30);padding-top:0px;font-size:16px;font-style:normal;font-weight:500;line-height:1.2\">Owen Hemsath<br \/><sub>Award-winning Enterprise Development Strategist<\/sub><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>This can be a game-changing mindset. Your course isn\u2019t the top purpose\u2014it\u2019s the beginning of one thing greater. It\u2019s the entry level right into a relationship, and that relationship is what builds loyalty, repeat enterprise, and long-term success.<\/p>\n<h2 id=\":Rg:\" class=\"level-2 wp-block-heading\"><strong>From transaction to transformation: learn how to construct an actual connection<\/strong><\/h2>\n<p>Owen\u2019s take is obvious: <strong>Cease pondering of your course as a standalone product<\/strong>. As an alternative, deal with it as half of a bigger ecosystem designed to foster connection. Consider your course because the hook, however the\u00a0<em>actual<\/em>\u00a0product you\u2019re providing is the neighborhood. That is the place creators can go from having a transactional relationship with their viewers to constructing a really transformational one.<\/p>\n<div class=\"wp-block-getresponse-before-you-begin\">\n<p>Individuals would possibly watch your course at 2 a.m., however what they\u2019re actually trying ahead to is becoming a member of your dwell calls, interacting with you, and being a part of a gaggle the place they really feel they belong. That\u2019s what retains folks engaged, and that\u2019s what builds long-term loyalty.<\/p>\n<\/div>\n<p>This concept of constructing\u00a0<em>actual human connection<\/em>\u00a0in a digital world is extra essential than ever. Owen stresses that as creators, we have to transcend simply delivering content material\u2014we have to ship experiences that individuals can\u2019t get elsewhere.<\/p>\n<h2 id=\":Ro:\" class=\"level-2 wp-block-heading\"><strong>The way forward for advertising: it\u2019s nonetheless about human relationships<\/strong><\/h2>\n<p>Once I requested Owen about what\u2019s subsequent on the planet of promoting, he didn\u2019t discuss in regards to the newest algorithm adjustments or shiny new tech. As an alternative, he introduced it again to fundamentals. <\/p>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\">\n<p class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\">\u201cThe way forward for advertising is what it\u2019s all the time been\u2014human connection. Social media, video, AI\u2014these are simply instruments. The muse continues to be relationships.\u201d<\/p>\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;flex-basis:40px\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" class=\"wp-image-70220\" style=\"width:32px;height:32px\" width=\"32\" height=\"32\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=412 412w, https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=653 653w, https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=824 824w, https:\/\/us-wd.gr-cdn.com\/blog\/sites\/5\/2024\/10\/1207\/circled_frame_image.png?width=1306 1306w\" data-sizes=\"auto, (max-width: 967px) min(calc(100vw - 60px), 653px), 653px\"\/><\/figure>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-rubik-font-family\" style=\"margin-top:var(--wp--preset--spacing--30);padding-top:0px;font-size:16px;font-style:normal;font-weight:500;line-height:1.2\">Owen Hemsath<br \/><sub>Award-winning Enterprise Development Strategist<\/sub><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Owen\u2019s background as a YouTube strategist has all the time been about extra than simply racking up views. His focus is on creating programs that convert consideration into enterprise outcomes. <\/p>\n<div class=\"wp-block-getresponse-before-you-begin\">\n<p>Everybody\u2019s chasing virality, however virality doesn\u2019t pay the payments when you\u2019re not changing these viewers into prospects or neighborhood members.\u201d<\/p>\n<\/div>\n<p>This brings us to one of the crucial essential classes from our dialog:\u00a0<strong>If you happen to\u2019re not constructing an e mail record, you\u2019re lacking out on your small business\u2019s most precious asset: your e mail record.<\/strong>\u00a0The e-mail record is the place the actual relationship-building occurs\u2014it\u2019s the place informal viewers develop into lifelong supporters.<\/p>\n<h2 id=\":R14:\" class=\"level-2 wp-block-heading\"><strong>The best way to leverage video and e mail collectively for long-term success<\/strong><\/h2>\n<p>One of many issues I\u2019ve all the time admired about Owen is how methodical he&#8217;s when combining video marketing via email. He\u2019s a grasp at utilizing YouTube for publicity, however what units him aside is how he drives that spotlight into an e mail record, which he makes use of to nurture relationships and in the end drive gross sales.<\/p>\n<div class=\"wp-block-getresponse-before-you-begin\">\n<p>Individuals know me because the YouTube man, however an enormous a part of my technique is e mail,\u201d Owen mentioned. \u201cYouTube is unbelievable for attain, however it\u2019s e mail that converts. I exploit video to advertise lead magnets\u2014like a free information or a calendar appointment\u2014and as soon as somebody opts in, I\u2019ve bought their e mail. That\u2019s when the actual nurturing begins.\u201d<\/p>\n<\/div>\n<h2 id=\":R1a:\" class=\"level-2 wp-block-heading\"><strong>Actionable steps to start out constructing your e mail record<\/strong><\/h2>\n<p>Right here\u2019s the place it will get sensible. If you wish to comply with Owen\u2019s lead and begin utilizing video to <a href=\"https:\/\/www.getresponse.com\/blog\/email-list-building-ideas\">build your email list<\/a>, right here\u2019s learn how to get began:<\/p>\n<ol type=\"1\">\n<li><strong>Create a Lead Magnet<\/strong>: Provide one thing beneficial in change for an e mail handle. This might be a free information, a guidelines, or unique behind-the-scenes content material. The secret&#8217;s to ensure it\u2019s one thing your viewers finds genuinely helpful.<\/li>\n<li><strong>Use Your Movies to Promote the Lead Magnet<\/strong>: On the finish of your YouTube movies, point out the lead magnet and clarify the worth of signing up. Don\u2019t simply add a hyperlink within the description\u2014converse on to your viewers about why they need to be part of your e mail record.<\/li>\n<li><strong>Leverage Your E-mail Checklist for Nurturing<\/strong>: When you\u2019ve bought their e mail, don\u2019t simply hit them with a gross sales pitch. Create a follow-up sequence of emails that add worth. This might embody extra in-depth video tutorials, unique suggestions, or invites to dwell calls. Nurture the connection earlier than you ask for a sale.<\/li>\n<li><strong>Assume Past Virality<\/strong>: Like Owen mentioned, \u201cIt\u2019s one factor to go viral, however how a lot enterprise did you change from that?\u201d Your e mail record is the place conversions occur, so prioritize constructing and nurturing it.<\/li>\n<\/ol>\n<h2 id=\":R1g:\" class=\"level-2 wp-block-heading\"><strong>The facility of consistency: turning small gross sales into lifetime prospects<\/strong><\/h2>\n<p>Owen is an enormous believer within the lengthy sport. \u201cYour first sale could be a $29.99 product, however over time, that very same buyer may spend money on a $5,000 program,\u201d he defined. The secret&#8217;s consistency\u2014displaying up on your viewers persistently and providing worth at each stage of the shopper journey.<\/p>\n<p>Right here\u2019s the place Owen\u2019s technique actually shines: He makes use of e mail to ship follow-up movies that will not be optimized for YouTube\u2019s algorithm, however they\u2019re optimized for conversions. These movies are tailor-made for his e mail subscribers and designed to nurture them from informal followers into paying prospects.<\/p>\n<p>\u201cThe small sale right this moment turns into the massive sale subsequent yr, after which a lifetime buyer after that,\u201d Owen mentioned. This method is what permits creators to construct scalable, repeatable income streams.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Owen Video: The #1 Marketing Strategy You\u2019re Missing for Real Growth!\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/YeW5EOK5Po8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p>\n<\/figure>\n<p><strong>Turning Viewers Into Loyal Neighborhood Members<\/strong><\/p>\n<p>Owen\u2019s message to creators is obvious:\u00a0<strong>Cease focusing solely on content material and begin specializing in neighborhood.<\/strong>\u00a0If you happen to can construct a loyal neighborhood, the content material will naturally comply with. And one of the simplest ways to construct that neighborhood? By combining the attain of video with the non-public contact of e mail.<\/p>\n<p>Owen\u2019s recommendation is actionable and to the purpose:<\/p>\n<ul>\n<li><strong>Create content material that results in neighborhood.<\/strong>\u00a0Use your course or video as a strategy to get folks within the door, however what&#8217;s going to preserve them there&#8217;s the connection they really feel with you and the remainder of the neighborhood.<\/li>\n<li><strong>Nurture relationships over time.<\/strong>\u00a0Don\u2019t deal with your viewers like a one-time transaction. Use e mail and video to nurture that relationship so that they really feel invested in your journey\u2014and also you in theirs.<\/li>\n<li><strong>Concentrate on consistency.<\/strong>\u00a0Whether or not it\u2019s displaying up on YouTube, sending common emails, or internet hosting dwell calls, consistency is what builds belief and loyalty.<\/li>\n<\/ul>\n<h2 id=\":R22:\" class=\"level-2 wp-block-heading\"><strong>Ultimate ideas: construct one thing actual, construct one thing that lasts<\/strong><\/h2>\n<p>On the finish of the day, Owen\u2019s insights are a reminder of what really issues within the creator financial system: relationships. It\u2019s not nearly going viral or promoting a course\u2014it\u2019s about constructing one thing actual and lasting. And that begins with neighborhood.<\/p>\n<p>If you happen to\u2019re critical about taking your creator journey to the following degree, comply with Owen\u2019s lead. Begin constructing your neighborhood now, nurture these relationships, and watch the way it transforms not simply your small business, however your whole method to content material creation.<\/p>\n<p>And when you\u2019re able to take motion, try GetResponse\u2019s <a href=\"https:\/\/www.getresponse.com\/solutions\/selling-knowledge\">Content Monetization Tools<\/a>. With the appropriate instruments and technique, you may flip your viewers right into a thriving neighborhood and your content material into constant revenue. Let\u2019s make it occur.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.getresponse.com\/blog\/owen-hemsath-on-why-building-community-matters\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just lately caught up with Owen Hemsath at VidSummit, and as all the time, he didn\u2019t disappoint. For these of you who don\u2019t know&#8230;<\/p>\n","protected":false},"author":1,"featured_media":59114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-59113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why building community matters more than your course - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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