{"id":59082,"date":"2024-11-01T05:15:40","date_gmt":"2024-11-01T05:15:40","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/01\/litmus-live-recap-2024-highlights-from-all-four-days\/"},"modified":"2024-11-01T05:17:40","modified_gmt":"2024-11-01T05:17:40","slug":"litmus-live-recap-2024-highlights-from-all-four-days","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2024\/11\/01\/litmus-live-recap-2024-highlights-from-all-four-days\/","title":{"rendered":"Litmus Live Recap 2024: Highlights From All Four Days"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>Litmus Dwell is effectively underway and we\u2019re loving it. With classes from 36 business thought leaders to over 6,000 registrants, this would possibly simply be our greatest convention but.<\/p>\n<p>For those who aren\u2019t acquainted, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\">Litmus Live<\/a> is an annual e-mail convention devoted to all issues e-mail. This yr\u2019s occasion places the highlight on lifecycle advertising\u2014and it\u2019s the place a number of the brightest minds in e-mail join every year to get insights, collect inspiration, and join with fellow e-mail geeks.<\/p>\n<p>We\u2019re compiling key takeaways and suggestions from every session straight on this article. Cease again day-after-day to examine them out, and ensure to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\">grab your spot<\/a> for the rest of the convention should you haven\u2019t already.<\/p>\n<p>Additionally, an enormous shout out to our unbelievable sponsors: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.oracle.com\/\">Oracle<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/\">Salesforce<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/onesignal.com\/\">OneSignal<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.zerobounce.net\/\">ZeroBounce<\/a>.<\/p>\n<h2><span id=\"day-one\" style=\"font-weight: 400;\">Litmus Dwell Day 1 Recap\u2014October 28, 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That is my first <\/span><span style=\"font-weight: 400;\">Litmus Dwell<\/span><span style=\"font-weight: 400;\"> and all I can say is wow! The audio system on day one knocked it out of the park. Whereas I scribbled down notes for this recap, I took much more for myself and I can\u2019t wait to learn again via them and rewatch a session or two.<\/span><\/p>\n<p>This spotlight movies sums up the vitality and enthusiasm of the day completely.<\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Return on Actual: A New Mannequin for the Fashionable Marketer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The unbelievable <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annhandley\"><span style=\"font-weight: 400;\">Ann Handley<\/span><\/a><span style=\"font-weight: 400;\"> kicked off Litmus Dwell with a keynote targeted on fashionable advertising. Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ann wore an Evermore (Wednesday Adams) uniform<span style=\"font-weight: 400;\"> that was absolute perfection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An astounding <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\">58% of marketers <\/a><\/b><span style=\"font-weight: 400;\">contemplate their content material technique to be \u201creasonably\u201d efficient.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">RoR means Return on Actual. <span style=\"font-weight: 400;\">95% of patrons will not be actively available in the market, so you need to make significant (AKA actual) connections with them till they&#8217;re.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Embedded post\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/blog\/about:blank\" width=\"504\" height=\"1133\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7256717846855012352\"><\/iframe><\/p>\n<p><noscript><iframe loading=\"lazy\" title=\"Embedded post\" data-lazy=\"true\" data-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7256717846855012352\" width=\"504\" height=\"1133\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/noscript><\/p>\n<p>The <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/the-sketch-effect\/people\/\">Sketch Effect<\/a> artist, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lenperalta\/\">Len Peralta<\/a>\u00a0created an illustrated recap on Ann\u2019s session! How cool is that?<\/p>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105781 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-300x164.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-768x419.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect.png.webp 1100w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20559'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20559'%3E%3C\/svg%3E\" alt=\"Illustrated recap of Ann Handleys session at Litmus Live\" width=\"1024\" height=\"559\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-300x164.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-768x419.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect.png 1100w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105781 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-300x164.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-768x419.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect.png.webp 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png\" alt=\"Illustrated recap of Ann Handleys session at Litmus Live\" width=\"1024\" height=\"559\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-300x164.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-768x419.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect.png 1100w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Creating Outstanding E mail Experiences: 20 Years of Learnings &amp; Examples<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chadswhite\">Chad S. White<\/a> from Oracle shared ways for creating outstanding emails from 20 years in e-mail advertising. Takeaways embrace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An nice overview of the hierarchy of subscriber wants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20 e-mail examples from the previous 20 years.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2011, Helzberg Diamonds created 60,000 <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\">animated GIFs<\/a> so that they had one for every distinctive title on their subscriber listing. ?<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105653 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Two comments from Chad S. White's session during Litmus Live.\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105653 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png\" alt=\"Two comments from Chad S. White's session during Litmus Live.\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Dwell E mail Optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everybody\u2019s favourite session returned with a bang! Litmus\u2019 personal <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/carinslater\"><span style=\"font-weight: 400;\">Carin Slater<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aweyman\"><span style=\"font-weight: 400;\">Angie Weyman <\/span><\/a><span style=\"font-weight: 400;\">labored on optimizing 4 totally different emails.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>At all times add your <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-styled-alt-text-in-email\"><b>ALT text<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">ALT textual content continues to be vital, particularly for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\"><span style=\"font-weight: 400;\">email accessibility<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Objectives of emails differ! <span style=\"font-weight: 400;\">Don\u2019t assume you need to monitor the identical metrics for every.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>40% of emails are seen in <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\">Dark Mode,<\/a><\/b><span style=\"font-weight: 400;\"> so correct optimization is extra vital than ever.\u00a0<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105652 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Three comments from the Live Optimization session at Litmus Live\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105652 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png\" alt=\"Three comments from the Live Optimization session at Litmus Live\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Foundations of On-line Advertising Success: Evaluation-Plan-Execute<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/davecharest\"><span style=\"font-weight: 400;\">Dave Charest<\/span><\/a><span style=\"font-weight: 400;\"> guided us via yoga-inspired tricks to ignite word-of-mouth buzz, enhance productiveness, and create a successful on-line advertising technique.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Engagement advertising<span style=\"font-weight: 400;\"> is if you present a \u201cwow\u201d expertise each time you may have contact with a buyer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cell responsive homepages<span style=\"font-weight: 400;\"> ought to reply 4 questions instantly:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What&#8217;s it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Who&#8217;s it for?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">So what?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What ought to they do subsequent?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Constant advertising<\/strong><span style=\"font-weight: 400;\"><strong> is the important thing to altering your online business<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Effectively mentioned, Dave!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Decoding Churn: Methods for Subscription Retention<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/il.linkedin.com\/in\/annalevitin\"><span style=\"font-weight: 400;\">Anna Levitin<\/span><\/a><span style=\"font-weight: 400;\"> shared  decode churn and enhance retention utilizing B2C ways repurposed for B2B. We particularly beloved these key takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Churn = [lost customers\/customers at the beginning of the month] x100<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select long-term over short-term loyalty targets<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Brief-term: immediate gratification, particular presents, buyer engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Lengthy-term: group constructing, customization and adaptability, value-added advantages.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105651 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"A comment about Anna Levitin's session at Litmus Live\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105651 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png\" alt=\"A comment about Anna Levitin's session at Litmus Live\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Superior Interactive Coding: Constructing a Product Rec Engine<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E mail geeks couldn\u2019t cease speaking about <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/zeckstein\/\"><span style=\"font-weight: 400;\">Zac Eckstein<\/span><\/a><span style=\"font-weight: 400;\">\u2019s session on planning and coding a complicated interactive e-mail idea. Notable takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zac walked us via  code an interactive module, together with nice suggestions and tips alongside the best way.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple, Yahoo, Outlook.com, Samsung, and AOL inboxes present good protection for interactive e-mail. Gmail and Outlook on Home windows lack full help.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive emails barely scale back click on charges (by 10-20%), however they enhance conversion charges by the identical margin.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105650 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Conversation from an attendee and Zac Eckstein about his Litmus Live session.\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105650 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png\" alt=\"Conversation from an attendee and Zac Eckstein about his Litmus Live session.\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">4 Steps to Write Emails Value Sending (Whereas Being Totally Ruthless)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Copywriting + humor = <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/liannapatch\/\"><span style=\"font-weight: 400;\">Lianna Patch<\/span><\/a><span style=\"font-weight: 400;\">. She walked us via her greatest suggestions for writing to REAL readers and modifying your e-mail copy from construction all the way down to the phrase degree. Takeaways embrace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use VoC (voice of the client) <\/b><span style=\"font-weight: 400;\">knowledge to essentially get to know the viewers you\u2019re writing for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Broad \u2192 construction \u2192 particular:<span style=\"font-weight: 400;\"> Edit for just one space at a time, working your manner from broad to detailed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Take into account testing \u201cname to values\u201d <span style=\"font-weight: 400;\">as a substitute of a \u201cname to actions.\u201d<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105649 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Two comments from Lianna Patch's copywriting session at Litmus Live.\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105649 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png\" alt=\"Two comments from Lianna Patch's copywriting session at Litmus Live.\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">The Way forward for E mail: AI, Automation, and Lifecycle Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This panel was not one to overlook! <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cynthiahprice\/\"><span style=\"font-weight: 400;\">Cynthia Price<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chadswhite\"><span style=\"font-weight: 400;\">Chad S. White<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lauren-meyer-emailgeek\"><span style=\"font-weight: 400;\">Lauren Meyer<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/drew-price-9081849\"><span style=\"font-weight: 400;\">Drew Price <\/span><\/a><span style=\"font-weight: 400;\">explored the most recent tendencies and improvements shaping the subsequent era of e-mail advertising. Highlights embrace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over time, manufacturers specializing in managing high quality and frequency at scale will achieve extra engaged subscribers as a result of they\u2019ve constructed stronger relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ai-email-workflow\"><span style=\"font-weight: 400;\">Artificial intelligence (AI)<\/span><\/a><span style=\"font-weight: 400;\"> needs to be seen as a junior assistant that may assist with concepts, nevertheless it\u2019s not able to take over fully.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chad S. White predicts that <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/guide-to-ai-in-email-marketing\"><span style=\"font-weight: 400;\">AI-enforced brand guidelines<\/span><\/a><span style=\"font-weight: 400;\"> will turn into widespread sooner or later.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105648 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Two comments from the expert panel about the future of email.\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105648 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png\" alt=\"Two comments from the expert panel about the future of email.\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lenperalta\/\">Len Peralta<\/a> additionally crafted an illustrated recap of the panel.<\/p>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105780 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-300x164.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-768x419.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect.png.webp 1100w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20559'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20559'%3E%3C\/svg%3E\" alt=\"Illustrated recap of the day one Litmus Live panel about the future of email\" width=\"1024\" height=\"559\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-300x164.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-768x419.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect.png 1100w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105780 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-300x164.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-768x419.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect.png.webp 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png\" alt=\"Illustrated recap of the day one Litmus Live panel about the future of email\" width=\"1024\" height=\"559\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-300x164.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-768x419.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect.png 1100w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Slack conversations have been flowing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We heard from <\/span><i><span style=\"font-weight: 400;\">dozens<\/span><\/i><span style=\"font-weight: 400;\"> of attendees within the Litmus Dwell Slack channel. Conversations included how we acquired into e-mail advertising, e-mail personalization suggestions, content material and advertising workforce synergy, and even e-book suggestions.<\/span><\/p>\n<h2><span id=\"day-two\" style=\"font-weight: 400;\">Litmus Dwell Day 2 Recap\u2014October 29, 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All of us knew day one among Litmus Dwell could be arduous to beat, however day two held its personal! There have been seven extremely insightful classes, an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/whats-new\"><span style=\"font-weight: 400;\">exciting Litmus product announcement<\/span><\/a><span style=\"font-weight: 400;\">, and enjoyable networking matters.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">From \u201cExpensive Buyer\u201d to Dynamic Content material: The Evolution of E mail Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">5 e-mail execs kicked off Day 2 at Litmus Dwell with a implausible panel about e-mail personalization. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cynthiahprice\/\">Cynthia Price<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/anneghaltchi\/\">Anne Ghaltchi<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/natashasanchezmba\/\">Natasha Sanchez<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/leemunroe\/\">Lee Munroe<\/a>, and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bblake-miller\/\">Blake Miller<\/a> mentioned:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavioral personalization based mostly on actions (in a non-creepy manner).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your e-mail personalization throughout all messaging, comparable to SMS, in-app, and so forth, for a extra cohesive expertise.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t have to personalize <em>the whole lot<\/em>! Take a look at to see the place personalization works greatest.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105766 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Three comments from a Litmus Live session\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105766 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png\" alt=\"Three comments from a Litmus Live session\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">The Artwork and Science of Accessibility in E mail Advertising<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sarahjoga\/\"><span style=\"font-weight: 400;\">Sarah Gallardo<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lcastady\/\"><span style=\"font-weight: 400;\">Lauren Castady<\/span><\/a><span style=\"font-weight: 400;\"> from Oracle Digital Expertise Company had a document variety of questions stream in throughout their session. Takeaways embrace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">27% of the inhabitants has some form of incapacity, and so they symbolize about eight billion {dollars} in discretionary funds per yr.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you make one thing accessible, you\u2019re creating a greater expertise in your <\/span><i><span style=\"font-weight: 400;\">complete<\/span><\/i><span style=\"font-weight: 400;\"> userbase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a shared \u201caccessibility guidelines\u201d that each designers and builders contribute to so there\u2019s widespread floor for figuring out and fixing potential points early.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105765 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Three comments from &quot;The Art and Science of Accessibility in Email Marketing&quot; session at Litmus Live\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105765 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png\" alt=\"Three comments from &quot;The Art and Science of Accessibility in Email Marketing&quot; session at Litmus Live\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Inbox Insights: Navigating E mail Audits for Enhanced Compliance and Effectivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This session by <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kelsey-hemstock-smith\/\"><span style=\"font-weight: 400;\">Kelsey Smith<\/span><\/a><span style=\"font-weight: 400;\"> was filled with greatest practices and sensible suggestions for conducting thorough audits that elevate your e-mail methods.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearly outline the goals of your audit. Clear targets assist information the audit course of, align groups, and safe management buy-in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break the audit plan into actionable buckets, like fast wins and long-term methods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E mail audits aren\u2019t one-off actions. Set up a daily audit cadence for steady enchancment.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105764 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Two comments about the Navigating Email Audits Litmus Live session\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105764 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png\" alt=\"Two comments about the Navigating Email Audits Litmus Live session\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Unlocking the Full Potential of Lifecycle Advertising: Personalization and Optimization with Litmus<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/maida-kasper\/\"><span style=\"font-weight: 400;\">Maida Kasper<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/scottepple\/\"><span style=\"font-weight: 400;\">Scott Epple<\/span><\/a><span style=\"font-weight: 400;\"> unveiled <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/whats-new\"><span style=\"font-weight: 400;\">new features<\/span><\/a><span style=\"font-weight: 400;\"> for Litmus E mail Guardian and Litmus Personalize!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are two new methods to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\"><span style=\"font-weight: 400;\">personalize your emails<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sender authentication in <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-guardian\"><b>Email Guardian<\/b><\/a><span style=\"font-weight: 400;\">\u00a0offers your e-mail the most effective probability of reaching the inbox by making certain you\u2019re following sender necessities put forth by Google and Yahoo earlier in 2024. It additionally screens each area you ship from 24\/7 and alerts you mechanically if a difficulty is detected.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture decoding=\"async\" class=\"alignnone wp-image-105763 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Comments from a session at Litmus Live about Lifecycle Marketing\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png\"\/><\/picture><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105763 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png\" alt=\"Comments from a session at Litmus Live about Lifecycle Marketing\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How Invisible Experiences Inform the Way forward for E mail Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Jessica\u2019s (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jessica-materna\/\">Jess Materna<\/a> and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jessicaliu24\/\">Jessica Liu<\/a>) united for an info packed session about the way forward for e-mail personalization. Takeaways embrace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prospects will interact much less regularly however extra meaningfully with manufacturers sooner or later.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoppers need personalised moments which are related and understand worth throughout 4 dimensions: financial, purposeful, experiential, and symbolic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E mail is the one channel that may attain clients all through their complete buyer journey.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><picture decoding=\"async\" class=\"alignnone wp-image-105762 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Three comments from a personalization session at Litmus Live\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png\"\/><\/picture><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105762 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png\" alt=\"Three comments from a personalization session at Litmus Live\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Artwork of the Welcome<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/emilyryanworks\/\">Emily Ryan<\/a> gave us a crash course on  win over your subscribers via welcome emails. Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The typical size of a welcome e-mail collection is 6.45 emails. Intention to have 3 emails in your welcome journey at a minimal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask the subscriber a query in your welcome e-mail and encourage them to answer in order that they instantly interact with you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>No setting it and forgetting it<\/strong>\u2014keep in mind to periodically replace your welcome emails.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105761 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Comments from a Litmus Live session &quot;The Art of the Welcome&quot;\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105761 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png\" alt=\"Comments from a Litmus Live session &quot;The Art of the Welcome&quot;\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Past \u201cOops\u201d and \u201cSorry\u201d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ralitsaminkova\/\">Ralitsa Minkova<\/a> walked us via the artwork of heartfelt, honest e-mail apologies. Her presentation was so detailed and well-though out that she even captured the important thing takeaways for us.<\/span><\/p>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105759 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Three key takeaways from 'Beyond Oops and Sorry' session at Litmus Live\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105759 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png\" alt=\"Three key takeaways from 'Beyond Oops and Sorry' session at Litmus Live\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105760 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Comments from Beyond \u201cOops\u201d and \u201cSorry\u201d session at Litmus Live\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105760 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png\" alt=\"Comments from Beyond \u201cOops\u201d and \u201cSorry\u201d session at Litmus Live\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h2><span id=\"day-three\" style=\"font-weight: 400;\">Litmus Dwell Day 3 Recap\u2014October 30, 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The content material on day three was implausible! There have been six shows, one panel, one sponsor perception session, and loads of networking in Slack.<\/span><\/p>\n<p>\u00a0<\/p>\n<h3><span style=\"font-weight: 400;\">Past the Click on: The Hidden ROI of E mail Advertising Throughout the Funnel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cynthiahprice\/\">Cynthia Price<\/a> moderated as <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jeannejennings\/\">Jeanne Jennings<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/il.linkedin.com\/in\/annalevitin\">Anna Levitin<\/a>, and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/emilyryanworks\/\">Emily Ryan<\/a> answered a collection of questions on a holistic strategy to measuring e-mail ROI throughout the whole buyer lifecycle. Takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019re all people so you want to join on a human degree.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Displaying up within the inbox is vital for producing consciousness and staying high of thoughts. (However don\u2019t ship emails and not using a function.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s essential to construct belief instantly when a brand new contact joins your e-mail listing.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105821 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Three comments from a Litmus Live panel about the ROI of email marketing\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105821 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png\" alt=\"Three comments from a Litmus Live panel about the ROI of email marketing\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Orient In the direction of Affect<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/drew-price-9081849\">Drew Price<\/a> walked us via 8 rules for the Fashionable Lifecycle Marketer:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be a reality seeker<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kill your darlings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Worth realization as a north star<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill product gaps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beware! Inside advertising scope creep<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New instruments: use-cases matter most<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watch out about the way you select and obtain your metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take huge swings<\/span><\/li>\n<\/ol>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105820 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Four comments from Drew Price's Litmus Live session\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105820 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png\" alt=\"Four comments from Drew Price's Litmus Live session\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">E mail\u2019s Not Straightforward, But it surely\u2019s Not That Troublesome<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jeannejennings\/\">Jeanne Jennings<\/a> debunked widespread e-mail misconceptions and shared sensible suggestions for crafting fabulous emails.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There&#8217;s not a \u201cgreatest\u201d time to ship an e-mail. Decide your goal time based mostly on historic knowledge, A\/B break up testing, web site visits, and motive and logic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the primary 25 characters of your e-mail topic traces as a result of they may get minimize off after that.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A low unsubscribe fee <\/span><b>doesn&#8217;t<\/b><span style=\"font-weight: 400;\"> imply subscribers like your content material. They could simply be ignoring your emails.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105819 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Screenshots of comments from Jeanne Jennings' Litmus Live session\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105819 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png\" alt=\"Screenshots of comments from Jeanne Jennings' Litmus Live session\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Speak Information to Me: How Storytelling Proves E mail Success<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We discovered  use storytelling to show uncooked metrics into compelling narratives from <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lauren-meyer-emailgeek\/\">Lauren Meyer<\/a>. A couple of of the various takeaways embrace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At all times join knowledge to enterprise outcomes \u2013 by no means current it as uncooked numbers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information pushed storytelling can assist you show your price as an e-mail marketer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Feelings contribute to 90% of our choices<\/strong>, so lean into them.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105818 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Four screenshots of comments from Lauren Meyer's Litmus Live session.\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105818 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png\" alt=\"Four screenshots of comments from Lauren Meyer's Litmus Live session.\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Are E mail Builders Nonetheless Wanted?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It was written on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jayoram\/\">Jay Oram<\/a>\u2019s shirt that he\u2019s a real e-mail geek\u2014critically! His session explored the evolving panorama of e-mail growth in 2024 together with key future expertise, and what it means to be an e-mail developer within the years to come back.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI instruments will not be a menace to e-mail builders <\/b><span style=\"font-weight: 400;\">however relatively a complement to their evolving position specializing in extra advanced points of e-mail technique and execution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Generative AI instruments, <span style=\"font-weight: 400;\">like ChatGPT and Claude, can streamline repetitive duties, however they lack the power to deal with the total scope of e-mail growth, which includes extra than simply writing code.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The e-mail developer\u2019s position is increasing into broader CRM features like in-app messaging, push notifications, automation, and personalization\u2014e.g. CRM builders.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105817 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Five comments from attendees during Jay Oram's session at Litmus Live\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105817 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png\" alt=\"Five comments from attendees during Jay Oram's session at Litmus Live\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Classes From the World of Newsletters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/danoshinsky\/\">Dan Oshinsky<\/a> offered methods to assist elevate your e-mail advertising and join together with your viewers utilizing character. Some highlights embrace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficient newsletters really feel extra like a observe from a buddy and fewer like advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletters deal with 4 methods to develop together with owned progress, earned progress, algorithmic progress, and paid progress. These methods can be utilized interchangeably or collectively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The perfect newsletters are constructed on a clearly recognized viewers, job, and sense of <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105816 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Four screenshots of comments from a Litmus Live session\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105816 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png\" alt=\"Four screenshots of comments from a Litmus Live session\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<h3><span style=\"font-weight: 400;\">Encourage Belief Via Viewers-First E mail Content material Methods<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/christinemartenson\/\">Christine Martenson<\/a> gave us nice recommendations on  create partaking e-mail content material utilizing an audience-first strategy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First impressions matter! Don\u2019t ignore your sender profile, topic traces, and pre-headers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attempt utilizing a <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/buffer.com\/resources\/copywriting-formulas\/\"><span style=\"font-weight: 400;\">copywriting formula<\/span><\/a><span style=\"font-weight: 400;\"> to kickstart your content material creation: FAB components, PAS components, and AIDA components.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soften the arduous promote! Embrace other ways for the viewers to interact together with your model in the event that they\u2019re not prepared to purchase.<\/span><\/li>\n<\/ul>\n<p><picture decoding=\"async\" class=\"alignnone wp-image-105815 size-large\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies.png.webp 1200w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201024%20512'%3E%3C\/svg%3E\" alt=\"Three screenshots of comments from Litmus Live attendees\" width=\"1024\" height=\"512\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies.png 1200w\" data-lazy-data-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png\"\/><\/picture><\/p>\n<p><noscript><picture decoding=\"async\" class=\"alignnone wp-image-105815 size-large\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-300x150.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-768x384.png.webp 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies.png.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png\" alt=\"Three screenshots of comments from Litmus Live attendees\" width=\"1024\" height=\"512\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies.png 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/picture><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s a wrap for Day 3 of Litmus Dwell! The ultimate day begins on Thursday, October thirty first at 9am ET with a keynote from <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kathpay\/\">Kath Pay<\/a>. (Costumes welcome!)<\/span><\/p>\n<div class=\"container pt-3 pb-5\">\n<div class=\"row blog-cta-purple rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-lg-6 col-12\">\n<p class=\"bold fs-4\">It\u2019s not too late to say your spot<\/p>\n<p>Be part of your fellow e-mail geeks for the remainder of Litmus Dwell and achieve entry to recordings of all of the classes you missed (or wish to watch once more).<\/p>\n<p><button class=\"button-blue calendar\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\">Register now<\/a><\/button><\/p>\n<\/div>\n<div class=\"col-6 d-none d-lg-block\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"221\" height=\"144\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-event-07292024.svg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-event-07292024.svg\" alt=\"\" width=\"221\" height=\"144\"\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.litmus.com\/blog\/litmus-live-recap-2024\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Litmus Dwell is effectively underway and we\u2019re loving it. With classes from 36 business thought leaders to over 6,000 registrants, this would possibly simply be&#8230;<\/p>\n","protected":false},"author":1,"featured_media":59083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-59082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Litmus Live Recap 2024: Highlights From All Four Days - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2024\/11\/01\/litmus-live-recap-2024-highlights-from-all-four-days\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Litmus Live Recap 2024: Highlights From All Four Days - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2024\/11\/01\/litmus-live-recap-2024-highlights-from-all-four-days\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-01T05:15:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-01T05:17:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2024\/11\/litmus-live-2024-recap-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Litmus Live Recap 2024: Highlights From All Four Days\",\"datePublished\":\"2024-11-01T05:15:40+00:00\",\"dateModified\":\"2024-11-01T05:17:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/\"},\"wordCount\":2249,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/litmus-live-2024-recap-header.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/\",\"name\":\"Litmus Live Recap 2024: Highlights From All Four Days - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2024\\\/11\\\/01\\\/litmus-live-recap-2024-highlights-from-all-four-days\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/litmus-live-2024-recap-header.png\",\"datePublished\":\"2024-11-01T05:15:40+00:00\",\"dateModified\":\"2024-11-01T05:17:40+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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