{"id":59065,"date":"2024-10-31T23:03:22","date_gmt":"2024-10-31T23:03:22","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2024\/10\/31\/how-to-scale-content-creation-to-create-personalized-experiences\/"},"modified":"2024-10-31T23:04:29","modified_gmt":"2024-10-31T23:04:29","slug":"how-to-scale-content-creation-to-create-personalized-experiences","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2024\/10\/31\/how-to-scale-content-creation-to-create-personalized-experiences\/","title":{"rendered":"How to scale content creation to create personalized experiences"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<p>After we take into consideration <a href=\"https:\/\/www.optimizely.com\/how-to-build-personalization-strategy\/\">personalization strategy<\/a>, we usually take into consideration find out how to enhance the client expertise by tailoring web sites and apps to particular wants. \u00a0<\/p>\n<p>However what\u2019s worrying entrepreneurs, like,\u00a0<em>actually<\/em>\u00a0worrying entrepreneurs is the connection between personalization and content material \u2013 particularly, find out how to scale content material creation to maximise returns on personalization efforts. \u00a0<\/p>\n<p>Look, we will throw sufficient company jargon at you to fill an Equinox swimming pool. The underside line is that the extra content material you&#8217;ve got at your disposal, the higher the possibilities of surfacing <em>related<\/em> content material. \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"image image--zoomable\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/9bdb69f585ce45b891a488e0592ff0f2\/scale-content-creation-blog.png?1730397974736\" alt=\"scaling content personalization\" width=\"1\" height=\"456\"\/><\/p>\n<p>Scaling content material creation is less complicated than you suppose. With the precise <a href=\"https:\/\/www.optimizely.com\/products\/content-marketing\/\">content marketing platform<\/a>, you may facilitate workflows that drastically scale back the period of time it takes to create content material, simply collaborate on ideation and technique, publish with ease, and even leverage AI for content material creation. \u00a0<\/p>\n<h2 class=\"opti-toc-level-1\">What&#8217;s the relationship between content material and personalization? \u00a0<\/h2>\n<p>Personalization is the place content material meets information.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image image--zoomable\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/9bdb69f585ce45b891a488e0592ff0f2\/scale-content-creation-blog.png\" alt=\"personalization and content\" width=\"1200\" height=\"1200\"\/><\/p>\n<p>As you accumulate information out of your prospects and be taught extra about them, you\u2019ll be capable to higher verify what they need to devour and at what level. \u00a0<\/p>\n<p>Some examples embody:\u00a0<\/p>\n<ul class=\"list-arrows\">\n<li>For ecommerce manufacturers, this may be so simple as product suggestions primarily based on real-time behaviors and historic buying information.\u00a0<\/li>\n<li>For journey corporations, banks, automotive, or any client items manufacturers, content material can prolong past consumable property into custom-made pages with tailor-made offers, vouchers, gross sales, plans, and varied engagements.\u00a0<\/li>\n<li>Prospects who frequent your case research and buyer tales pages are possible nearer to the buying stage. That is the place you need to optimize the online expertise to steer them in direction of getting in touch along with your staff.\u00a0<\/li>\n<li>Customers who&#8217;re studying weblog posts needs to be guided in direction of longer type or extra expansive content material like longer-form movies or white papers since they\u2019re in additional of an exploratory or discovery section. \u00a0<\/li>\n<\/ul>\n<p>When you\u2019ve used information to ship content material, you may then analyze how your prospects are consuming and interacting with that content material to then collect\u00a0<em>much more<\/em>\u00a0information. \u00a0<\/p>\n<p>See how that works? \u00a0<\/p>\n<p>For those who\u2019re nodding your head and saying \u201cYea! We&#8217;d like information about our customers to ensure they\u2019re getting the precise content material on the proper time, whereas on the similar time, we\u2019re  what they\u2019re doing as soon as they get that content material to construct out their buyer profile much more so we will be taught extra about them and maintain the cycle going,\u201d you then get it!\u00a0<\/p>\n<p>Straightforward sufficient, proper? \u00a0<\/p>\n<p>Effectively, not so quick.\u00a0<\/p>\n<p>You\u2019re most likely additionally saying to your self \u201cwait, that\u2019s straightforward sufficient if I&#8217;ve a device to handle our content material, and a <a href=\"https:\/\/www.optimizely.com\/products\/data-platform\/\">customer data platform<\/a>, and a personalization device, and a device for experimentation, and a device that writes content material for me, and a device that turns my laptop computer right into a french press, and a device that&#8230;\u201d\u00a0<\/p>\n<p>However what if you happen to don\u2019t have all of that? At a naked minimal, you\u2019re going to wish a <a href=\"https:\/\/www.optimizely.com\/products\/content-marketing\/\">content marketing platform (CMP)<\/a>, <a href=\"https:\/\/www.optimizely.com\/products\/content-management\/\">a content management system (CMS)<\/a>, a buyer information platform (CDP), <a href=\"https:\/\/www.optimizely.com\/products\/web-experimentation\/\">an experimentation platform<\/a>, <a href=\"https:\/\/www.optimizely.com\/products\/personalization\/\">a personalization platform<\/a>, and several other different dependent instruments to make all of them run easily. \u00a0<\/p>\n[obligatory soft sell] At this level, you most likely already know that we\u2019re going to convey up our <a href=\"https:\/\/www.optimizely.com\/products\/\">Optimizely One<\/a> resolution that packages all these options collectively into one advertising operation system. [\/obligatory soft sell]\u00a0<\/p>\n<p>Not fascinated with Optimizely One simply but? That\u2019s completely cool. You do you. (No, critically, completely cool!)\u00a0<\/p>\n<p>Right here\u2019s how one can scale content material creation with what you possible have already got in place.\u00a0<\/p>\n<h2 class=\"opti-toc-level-1\">Content material delivers hyper-personalized experiences\u00a0<\/h2>\n<p><a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/hyper-personalization\/\">Hyper-personalization<\/a> in terms of content material means certainly one of two issues:\u00a0<\/p>\n<ol class=\"list-large-numbers\">\n<li>You\u2019ll want a large library of content material masking a large of topic areas\u00a0<\/li>\n<li>You may have a particularly slender, particular buyer base \u00a0<\/li>\n<\/ol>\n<p>Both approach, you\u2019ll must have a deep understanding of what your prospects need to see, after they need to see it, and what you need them to do after they see it. \u00a0<\/p>\n<p>So, that brings us to step 1&#8230;\u00a0<\/p>\n<h3 class=\"opti-toc-level-2\">Information\u00a0<\/h3>\n<p>Do you want information to scale content material? Not essentially. You probably have an ultra-focused buyer base and also you\u2019ve performed your homework in your personas, you may completely scale content material.\u00a0<\/p>\n<p>However having a solidified information infrastructure will supercharge (company jargon alert!) your content material creation technique in real-time and in methods you won&#8217;t even notice.\u00a0<\/p>\n<p>One of the vital environment friendly methods of guaranteeing you&#8217;ve got data-driven content material is to include a buyer information platform (CDP). \u00a0<\/p>\n<p>For corporations which might be digitally mature (or aspiring to turn into digitally mature), a CDP is an indispensable element of your martech stack. \u00a0<\/p>\n<p>With a lot information being collected at varied touchpoints on and offsite, it\u2019s vital to have the ability to harness all of it as effectively as doable. \u00a0<\/p>\n<p>And whilst you may be pondering that sounds about as straightforward as untangling your messy bin of additional wires\/cables you\u2019ve been saving endlessly \u201csimply in case\u201d, the reality is {that a} highly effective CDP will make {that a} actuality. \u00a0<\/p>\n<p>CDPs will help you:\u00a0<\/p>\n<ul class=\"list-checkmarks\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\">Perceive buyer conduct\u00a0<\/li>\n<\/ul>\n<ul class=\"list-checkmarks\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">Facilitate integrations and cross-channel activation\u00a0<\/li>\n<\/ul>\n<ul class=\"list-checkmarks\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\">Predict buyer interactions\u00a0<\/li>\n<\/ul>\n<ul class=\"list-checkmarks\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\">Increase buyer lifetime worth (CLV)\u00a0<\/li>\n<\/ul>\n<h3 class=\"opti-toc-level-2\">Content material advertising platforms (CMP)\u00a0<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/files.marketing.cmp.optimizely.com\/download\/assets\/Optimizely+Content+Marketing+Platform+Demo.mp4\/ad5bdbb6533411efa269da73873bdab2\" alt=\"CMP\" width=\"1920\" height=\"0\"\/><\/p>\n<p>For anybody creating content material of any form or dimension, you know the way a lot of a ache within the peach it may be to maintain monitor of every little thing; notifications go missed, WiFi is crappy, methods pivot, nobody is aware of the place something is saved, somebody already wrote that article 3 years in the past, too many cooks within the kitchen, it was convey your canine to work day, and so on. \u00a0<\/p>\n<p>Bringing individuals collectively at any capability is at all times going to be a problem and content material creation is not any exception. So, earlier than you do something, you\u2019ll must agree on a shared workspace that enables for cross-functional planning, collaboration, execution, and measuring.\u00a0<\/p>\n<p>When pulling collectively your content material advertising planning resolution, take into account the 4 pillars of planning your personalization technique with a purpose to maximize workflow effectivity:\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image image--zoomable\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/9bdb69f585ce45b891a488e0592ff0f2\/4-pillars-of-planning-your-personalization-strategy.png\" alt=\"personalization planning pillars\" width=\"1411\" height=\"711\"\/><\/p>\n<ul class=\"list-arrows\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Collaboration\u00a0<\/strong>\u2013 Scaling content material creation, particularly with the last word objective of delivering personalised experiences to your prospects requires a centralized resolution for collaboration.\u00a0<\/li>\n<\/ul>\n<ul class=\"list-arrows\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Visualization\u00a0<\/strong>\u2013 Entrepreneurs have a a lot completely different approach of visualizing workflows than engineers and product managers. Make sure you enable flexibility in the best way staff members can maintain monitor of what they\u2019re doing that\u2019s extra native to their very own inherent workflows.\u00a0<\/li>\n<\/ul>\n<ul class=\"list-arrows\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Ideation\u00a0<\/strong>\u2013 Fixed iteration, suggestions, and experimentation are must-haves for any content material technique. As you collect information, your personalization technique may even change, so a unified workspace to always iterate is essential.\u00a0<\/li>\n<\/ul>\n<ul class=\"list-arrows\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong>Visibility\u00a0<\/strong>\u2013 Storing property, accessing feedback and threads, and suggestions channels aren\u2019t simply vital to your inner staff, however any stakeholders with a vested curiosity within the go-to-market (GTM) technique.\u00a0<\/li>\n<\/ul>\n<h2 class=\"opti-toc-level-1\">Scaling content material creation\u00a0<\/h2>\n<p>Content material groups have a number of obstacles to interrupt by means of in terms of <a href=\"https:\/\/www.optimizely.com\/insights\/blog\/content-creation-process\/\">scaling content creation<\/a>:\u00a0<\/p>\n<ul class=\"list-arrows\">\n<li>What to create and who&#8217;re we creating it for?<\/li>\n<li>Do we now have sufficient assets?\u00a0<\/li>\n<li>How do we all know that is what we must always create? \u00a0<\/li>\n<li>How can we guarantee we will repeat this course of over and over? \u00a0<\/li>\n<\/ul>\n<p>Let\u2019s tackle these questions one after the other;\u00a0<\/p>\n<h3 class=\"opti-toc-level-2\">What to create and who to create it for \u00a0<\/h3>\n<p>What you create and who you create it for is sort of solely dependent in your buyer lifecycle and what your targets are. \u00a0<\/p>\n<p>Are you attempting to construct consciousness for a brand new product or are you attempting to upsell present prospects on new options? \u00a0<\/p>\n<p>For those who\u2019re attempting to construct consciousness, you would possibly need to deal with simply digestible, visually participating content material like touchdown pages, short-form video, and Website positioning-driven weblog content material. \u00a0<\/p>\n<p>For those who\u2019re attempting to upsell present prospects or seize those that are close to the latter levels of the customer cycle, you could need to deal with longer-form content material like white papers, webinars, nurture campaigns, and gated content material. \u00a0<\/p>\n<p>Begin by figuring out weaknesses in your buyer lifecycle and begin concentrating on these areas with the precise sort of content material. Adopting a data-driven strategy with an efficient CDP together with an experimentation platform will help you take a look at inflection factors that both maintain customers on website or drive them away. \u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image image--zoomable\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.optimizely.com\/contentassets\/9bdb69f585ce45b891a488e0592ff0f2\/content-supply-chain.png\" alt=\"content supply chain\" width=\"1411\" height=\"539\"\/><\/p>\n<h3 class=\"opti-toc-level-2\">Do we now have sufficient assets?\u00a0<\/h3>\n<p>Most likely not. \u00a0<\/p>\n<p>However critically, you\u2019re most likely already used to getting as doable with as little as doable. However that doesn\u2019t imply every little thing is off the desk. \u00a0<\/p>\n<p>For those who don\u2019t have a secure of content material writers to create informative written property, leverage AI to do the heavy lifting for you. Bear in mind when content material entrepreneurs thought AI was going to take their jobs? Seems, nothing may\u2019ve been farther from the reality. Content material entrepreneurs who\u00a0<em>aren\u2019t<\/em>\u00a0utilizing AI are falling behind those who do.\u00a0<\/p>\n<p>For those who don\u2019t have a large video price range, take into account doing screenshares, product demos, and even interviews which might be low-production worth however nonetheless provide tons of insights.\u00a0<\/p>\n<p>What\u2019s vital to recollect is that tons of assets are wasted as a result of unhealthy planning and complex workflows create bottlenecks. \u00a0<\/p>\n<p>Like most know-how, it\u2019s not about what you utilize, however how you utilize it. \u00a0<\/p>\n<h3 class=\"opti-toc-level-2\">How do we all know that is what we must always create? \u00a0<\/h3>\n<p>That\u2019s a terrific query and it\u2019s the explanation why having related instruments and workflows is so vital. \u00a0<\/p>\n<p>In case your personalization engine is operating on all cylinders and also you\u2019re always experimenting, you\u2019ll be capable to depend on a data-driven strategy to tell your technique. \u00a0<\/p>\n<p>There\u2019s no cause to depend on instinct and guesswork in 2024. Prospects interacting along with your website or app are going to go away an in depth sufficient path the place you may all however verify what\u2019s working and what isn\u2019t. \u00a0<\/p>\n<p>Analyze what\u2019s being delivered to your prospects by means of your personalization efforts. Are you discovering that many of the similar items of content material are being surfaced over and over? Possibly it\u2019s time to department out and create companion items to extend content material range.\u00a0<\/p>\n<h3 class=\"opti-toc-level-2\">How can we guarantee we will repeat this course of over and over?\u00a0<\/h3>\n<p>As soon as once more, workflows and planning.\u00a0<\/p>\n<p>Beginning to discover a theme right here&#8230;\u00a0<\/p>\n<p>The place most entrepreneurs get tripped up in scaling content material is that they overfocus on the creation side and never sufficient on the workflows. \u00a0<\/p>\n<p>What slows down advertising groups greater than something isn\u2019t an absence of creators, or an absence of assets, or an absence of need&#8230; it\u2019s an absence of planning, testing, and iteration. \u00a0<\/p>\n<p>Anybody can immediate ChatGPT to put in writing 1,000 articles within the blink of an eye fixed. Anybody can throw sufficient cash at an company to ship visible property in bulk. \u00a0<\/p>\n<h2 class=\"opti-toc-level-1\">Conclusion\u00a0<\/h2>\n<p>Personalization is the way forward for advertising and we\u2019re residing in an age of heightened expectations for distinctive, 1:1 experiences. With a purpose to ship on these experiences, a complete library of content material is critically essential. \u00a0<\/p>\n<p>Entrepreneurs are rising extra involved about find out how to construct out that a lot content material. They\u2019re nonetheless weary of a reliance on AI and the potential ramifications of impersonal, bland content material, but in addition perceive how useful resource intensive it&#8217;s to function with out it. \u00a0<\/p>\n<p>What we\u2019re saying? You need to use AI in tandem along with your human-powered content material technique. \u00a0<\/p>\n<p>And whenever you mix that with nailed on workflows, beautiful planning, and the precise set of instruments are working harmoniously with each other, scaling turns into much less of a carry. \u00a0<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.optimizely.com\/insights\/blog\/how-to-scale-content-creation-to-create-personalized-experiences\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After we take into consideration personalization strategy, we usually take into consideration find out how to enhance the client expertise by tailoring web sites and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":59066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-59065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to scale content creation to create personalized experiences - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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