{"id":58289,"date":"2024-10-20T13:33:21","date_gmt":"2024-10-20T13:33:21","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2024\/10\/20\/how-to-build-a-high-converting-email-marketing-funnel\/"},"modified":"2024-10-20T13:34:56","modified_gmt":"2024-10-20T13:34:56","slug":"how-to-build-a-high-converting-email-marketing-funnel","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2024\/10\/20\/how-to-build-a-high-converting-email-marketing-funnel\/","title":{"rendered":"How to Build a High-Converting Email Marketing Funnel"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p>\u00a0<\/p>\n<h2 id=\"build\"><span style=\"font-weight: 400;\">Methods to construct an electronic mail funnel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every stage of the funnel serves a singular function, serving to to nurture relationships, drive conversions, and in the end construct prospects for all times. Let\u2019s break down every stage of the e-mail advertising and marketing funnel with examples of what partaking content material can seem like at every stage.<\/span><b\/><\/p>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#awareness\"><strong>Awareness:<\/strong> <span style=\"font-weight: 400;\">welcome emails, newsletters, and educational content<\/span><\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#engagement\"><strong>Engagement:<\/strong> <span style=\"font-weight: 400;\">personalized content and more educational content<\/span><\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#consideration\"><strong>Consideration:<\/strong> <span style=\"font-weight: 400;\">product demos, case studies\/testimonials, comparison guides, customer reviews<\/span><\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#activation-conversion\"><strong>Conversion:<\/strong> <span style=\"font-weight: 400;\">offers, product launches, cart abandonment emails<\/span><\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#onboarding\"><strong>Onboarding:<\/strong> <span style=\"font-weight: 400;\">onboarding email series<\/span><\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#retention\"><strong>Retention:<\/strong> <span style=\"font-weight: 400;\">post-purchase drip campaigns, product recommendations, loyalty programs, milestone emails, anniversary and birthday emails<\/span><\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#advocacy\"><strong>Advocacy:<\/strong> <span style=\"font-weight: 400;\">referral program, collecting feedback, resources<\/span><\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#reactivation-winback\"><strong>Reactivation\/win-back<\/strong><b>: <\/b><span style=\"font-weight: 400;\">win-back campaigns<\/span><\/a><\/li>\n<\/ul>\n<h3 id=\"awareness\"><strong>Consciousness stage<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> the beginning of the e-mail funnel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, a subscriber has just lately joined your electronic mail checklist\u2014superior! Maybe they\u2019ve joined your checklist from a lead magnet in your web site or a touchdown web page from an advert operating in your social media channels. Both method, since electronic mail is a permission-based channel, you\u2019re beginning with a leg up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subscribers fill in opt-in varieties as a result of they <\/span><i><span style=\"font-weight: 400;\">need<\/span><\/i><span style=\"font-weight: 400;\"> to listen to from you, which means they\u2019ve given you specific consent to obtain advertising and marketing emails from you. Within the <\/span><i><span style=\"font-weight: 400;\">consciousness stage<\/span><\/i><span style=\"font-weight: 400;\">\u2014the very first stage of the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/9-tips-to-optimize-your-subscriber-journey\" target=\"_blank\"><span style=\"font-weight: 400;\">subscriber journey<\/span><\/a><span style=\"font-weight: 400;\">\u2014your aim is to introduce your model and begin <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/are-you-investing-in-or-spending-your-email-subscribers-trust\" target=\"_blank\"><span style=\"font-weight: 400;\">building trust<\/span><\/a><span style=\"font-weight: 400;\"> (vs. a tough promote).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do <\/span><i><span style=\"font-weight: 400;\">consciousness stage <\/span><\/i><span style=\"font-weight: 400;\">emails seem like? They&#8217;ll take kind within the following methods:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Academic content material:<\/b><span style=\"font-weight: 400;\"> emails that includes weblog posts, stories, guides, or movies that deal with buyer ache factors and supply invaluable insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/newsletter-best-practices\" target=\"_blank\"><b>Newsletters<\/b><\/a><span style=\"font-weight: 400;\">: repeatedly scheduled emails that spotlight your experience, share business information, and supply assets or useful suggestions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/welcome-email-onboarding-tips\" target=\"_blank\"><b>Welcome emails<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> despatched to new subscribers who&#8217;ve proven curiosity in your model, providing a heat introduction and a \u201cthanks\u201d for becoming a member of (e.g. a particular welcome supply\u2014like a reduction on the primary buy or free transport). This will seem like a collection of emails or a single electronic mail.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Contemplate incorporating these techniques and techniques into your emails in the course of the consciousness part:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Share your \u201cwhy.\u201d<\/b><span style=\"font-weight: 400;\"> Spotlight your organization mission and values, demonstrating how your services or products addresses subscriber ache factors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set subscriber preferences. <\/b><span style=\"font-weight: 400;\">Use this chance to ascertain what varieties of content material your subscribers are concerned about and the way usually they wish to hear from you. This strategy not solely enhances their expertise but additionally supplies invaluable zero-party knowledge\u2014a win-win!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seize <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-for-first-party-data\" target=\"_blank\"><b>first-party data<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Use <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-litmus-uses-live-polls\"><span style=\"font-weight: 400;\">live polls<\/span><\/a><span style=\"font-weight: 400;\"> to collect insights on pursuits that will help you study extra about their preferences, whereas additionally giving subscribers an opportunity to share their voice.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/supergoop.com\/\">Supergoop<\/a> sends a heat welcome to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/the-ultimate-newsletter-toolkit\" target=\"_blank\">newsletter<\/a> subscribers with a letter from their CEO with a nod to their firm mission \u201cassist change the best way the world thinks about sunscreen,\u201d together with a reduction:<\/span><\/p>\n<figure style=\"width: 553px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Supergoop email example\" width=\"553\" height=\"1329\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/supergoop-welcome-email.png\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/supergoop-welcome-email.png\" alt=\"Supergoop email example\" width=\"553\" height=\"1329\"\/><figcaption class=\"wp-caption-text\">Supply: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-the-bright-side\">Really Good Emails<\/a><\/figcaption><\/figure>\n<figure class=\"row p-5 my-5 background-light-gray rounded-5\">\n<blockquote class=\"blockquote\">\n<p>\u201c<span style=\"font-weight: 400;\">There are two issues I really like about Supergoop\u2019s preliminary e-newsletter electronic mail\u2014the private welcome and the details about what\u2019s to return. Having the ability to put a face to the model and <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> the CEO believes within the firm makes it simpler to attach. It\u2019s additionally good that they offer a preview of the kind of content material they ship so subscribers know what to look out for.<\/span><span style=\"font-size: 1.625rem; text-align: var(--bs-body-text-align);\">\u201c<\/span><\/p>\n<\/blockquote>\n<\/figure>\n<h3 id=\"engagement\"><strong>Engagement stage<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> encourage interplay with invaluable content material<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As soon as subscribers have warmed as much as your model within the <\/span><i><span style=\"font-weight: 400;\">consciousness stage,<\/span><\/i><span style=\"font-weight: 400;\"> it\u2019s time for the following step of the e-mail funnel: the <\/span><i><span style=\"font-weight: 400;\">engagement stage<\/span><\/i><span style=\"font-weight: 400;\">. Listed below are a number of efficient methods to encourage interplay:<\/span><b\/><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Embody high-value, related content material.<\/strong> <span style=\"font-weight: 400;\">Share informative and fascinating content material, equivalent to how-to guides, stories, weblog posts, video tutorials, knowledgeable interviews, podcasts, or business insights, that resonate with subscriber\u2019s pursuits and wishes.<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<li aria-level=\"1\"><strong>Personalize content material primarily based on knowledge.<\/strong> <span style=\"font-weight: 400;\">Tailor your emails primarily based on subscriber preferences and behaviors (both demographic, inferred, or explicitly shared by way of zero- or first-party knowledge). This will seem like <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/753-litmus-personalize-rule-based-images-guide\"><span style=\"font-weight: 400;\">rule-based images<\/span><\/a><span style=\"font-weight: 400;\"> or content material automation by means of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/product-recommendation\" target=\"_blank\"><span style=\"font-weight: 400;\">product recommendations<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/span><\/li>\n<li aria-level=\"1\"><strong>Personalize your emails in real-time\/at time of open<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Don\u2019t simply personalize by first title; transcend merge tag personalization with emails that replace once they\u2019re opened with the newest content material. <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\"><span style=\"font-weight: 400;\">Email personalization tools<\/span><\/a><span style=\"font-weight: 400;\"> like Litmus Personalize make it easy to arrange <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help-personalize.litmus.com\/article\/611-nearest-store-tags\"><span style=\"font-weight: 400;\">location-based personalization<\/span><\/a><span style=\"font-weight: 400;\"> and emails with the newest <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help-personalize.litmus.com\/article\/604-weather-forecast-overview\"><span style=\"font-weight: 400;\">weather forecast<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Faucet into click-boosting techniques<\/b><span style=\"font-weight: 400;\">. Create a way of FOMO (concern of lacking out) by incorporating Curiosity Indicators (e.g. \u201c50 customers are checking this out!\u201d). Some Litmus prospects have seen a <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\"><span style=\"font-weight: 400;\">116% increase<\/span><\/a><span style=\"font-weight: 400;\"> in click-through charges (CTR) utilizing this strategy. Moreover, stay polls have confirmed efficient; entrepreneurs have reported a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/by-lauren-jean\" target=\"_blank\"><span style=\"font-weight: 400;\">53% rise in CTR<\/span><\/a><span style=\"font-weight: 400;\">, with some even <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/zen-internet\" target=\"_blank\"><span style=\"font-weight: 400;\">doubling their rates<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/li>\n<\/ul>\n<div class=\"container py-3\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-lg-6 col-12\">\n<p class=\"bold fs-4\">Harness the ability of electronic mail personalization<\/p>\n<p>Create 1:1 experiences utilizing electronic mail personalization that goes past \u201cHiya, %%first_name%%\u201d with dynamic and real-time content material.<\/p>\n<p> <button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-personalization-guide\" class=\"text-white text-decoration-none\">Personalize better<\/a><\/button> <\/div>\n<div class=\"col-6 d-none d-lg-block\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"221\" height=\"175\" alt=\"\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\"\/><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<h3 id=\"consideration\"><b>Consideration stage: <\/b><span style=\"font-weight: 400;\">showcase and reveal your choices<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not all subscribers will turn out to be prospects, but when they\u2019ve made it onto your electronic mail checklist and have been opening and fascinating together with your collection of emails, there\u2019s the next probability they\u2019ll convert. As soon as a subscriber enters the<\/span><i><span style=\"font-weight: 400;\"> consideration stage<\/span><\/i><span style=\"font-weight: 400;\">, they transition from being a subscriber to a prospect, offering a possibility to seize leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential prospects are actively evaluating your services or products to find out in the event that they meet their wants. That is your alternative to supply compelling proof that units you aside from the competitors. By showcasing the worth of your choices by means of your electronic mail program, you possibly can assist information their decision-making course of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listed below are some methods and content material concepts to fold into these emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product demos:<\/b><span style=\"font-weight: 400;\"> present video or interactive demonstrations that present the advantages of your product or companies, highlighting their options and advantages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Case research\/testimonials:<\/b><span style=\"font-weight: 400;\"> showcase success tales, buyer testimonials, case research, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/social-proof-in-email\" target=\"_blank\"><span style=\"font-weight: 400;\">social proof<\/span><\/a><span style=\"font-weight: 400;\">, and optimistic experiences from happy prospects, constructing belief and credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comparability guides:<\/b><span style=\"font-weight: 400;\"> content material that evaluate your choices with these of opponents, serving to prospects make knowledgeable selections primarily based on clear benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behind-the-scenes content material:<\/b><span style=\"font-weight: 400;\"> present a glimpse into your organization\u2019s processes, values, or the folks behind your merchandise, serving to to construct belief and connection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How-it-works content material<\/b><span style=\"font-weight: 400;\">: clarify the performance behind your services or products, addressing frequent questions and considerations to ease the decision-making course of.<\/span><\/li>\n<\/ul>\n<h3 id=\"activation-conversion\"><strong>Conversion stage<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> flip leads into prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">conversion stage<\/span><\/i><span style=\"font-weight: 400;\"> of the e-mail advertising and marketing funnel comes into play when potential prospects are primed to make a purchase order or convert. Subscribers are on the point of determination, and your emails are important for creating confidence in your product and companies\u2014and urgency to transform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the second to leverage your electronic mail content material to supply that last nudge wanted to transform leads into paying prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E mail communication that works properly on the<\/span><i><span style=\"font-weight: 400;\"> conversion stage<\/span><\/i><span style=\"font-weight: 400;\"> of the e-mail funnel consists of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Promotional gives:<\/strong> <span style=\"font-weight: 400;\">ship unique reductions, limited-time gives, or particular promotions to incentivize purchases and create urgency with a transparent \u201cpurchase now\u201d message and powerful <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\" target=\"_blank\"><span style=\"font-weight: 400;\">call to action (CTA)<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Free trials\/consultations:<\/strong><span style=\"font-weight: 400;\"> invite potential prospects to expertise your services or products for gratis, or supply a session to showcase your experience and make a persuasive gross sales pitch, together with detailed pricing data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Deserted cart emails:<\/strong><span style=\"font-weight: 400;\"> attain out to prospects who depart gadgets of their procuring carts with out finishing their buy, encouraging them to return and finalize their transaction.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By frequent <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-ab-testing-how-to\" target=\"_blank\"><span style=\"font-weight: 400;\">A\/B email testing<\/span><\/a><span style=\"font-weight: 400;\">, you possibly can considerably enhance your conversion price and maximize the affect of your digital advertising and marketing efforts.<\/span><\/p>\n<h3 id=\"onboarding\"><strong>Onboarding stage:<\/strong> <span style=\"font-weight: 400;\">the beginning of a brand new relationship<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Congratulations\u2014your subscriber has formally turn out to be a buyer! Now it\u2019s time to set the stage for what they will anticipate shifting ahead. Whereas this isn\u2019t the primary time they\u2019ve heard from you, the onboarding part is simply as essential as that preliminary introduction. Your new prospects have entered your world, and it\u2019s your job to be a gracious host.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To maintain them engaged and foster buyer loyalty, they should see fast worth in what you supply. Your first electronic mail within the onboarding collection ought to make a powerful impression, highlighting the way to get probably the most out of your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t need to be a collection of emails, both. Decide what works finest on your model\u2014a single, complete onboarding electronic mail may be simply as efficient. This onboarding electronic mail from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.getstark.co\/?ref=reallygoodemails\"><span style=\"font-weight: 400;\">Stark<\/span><\/a><span style=\"font-weight: 400;\">\u00a0illustrates this successfully:<\/span><\/p>\n<figure id=\"attachment_104305\" aria-describedby=\"caption-attachment-104305\" style=\"width: 545px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104305\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Stark welcome email\" width=\"545\" height=\"2481\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark-66x300.png 66w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark-225x1024.png 225w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark-450x2048.png 450w\" data-lazy-data-sizes=\"(max-width: 545px) 100vw, 545px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104305\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark.png\" alt=\"Stark welcome email\" width=\"545\" height=\"2481\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark-66x300.png 66w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark-225x1024.png 225w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/welcome-to-stark-450x2048.png 450w\" data-sizes=\"auto, (max-width: 545px) 100vw, 545px\"\/><figcaption id=\"caption-attachment-104305\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Supply: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-stark\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A rigorously crafted collection of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/welcome-onboarding-emails\" target=\"_blank\"><span style=\"font-weight: 400;\">onboarding emails<\/span><\/a><span style=\"font-weight: 400;\"> will information them by means of their preliminary expertise. The aim is to make it as straightforward as attainable for them to navigate your services or products. This strategy is vital to enhancing buyer retention and guaranteeing long-term satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onboarding emails are nice contenders for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-automation-to-the-rescue-how-to-get-started\" target=\"_blank\"><span style=\"font-weight: 400;\">marketing automation<\/span><\/a><span style=\"font-weight: 400;\">: arrange a follow-up, triggered electronic mail (or electronic mail collection) that sends as soon as a subscriber converts from a prospect to buyer.<\/span><\/p>\n<h3 id=\"retention\"><strong>Retention stage<\/strong><b>: <\/b><span style=\"font-weight: 400;\">preserve prospects engaged and happy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On the <\/span><i><span style=\"font-weight: 400;\">retention stage<\/span><\/i><span style=\"font-weight: 400;\">, the main target shifts to nurturing your current prospects and guaranteeing they continue to be engaged and happy together with your model. Efficient retention methods not solely encourage repeat enterprise but additionally foster long-term buyer loyalty.<\/span><\/p>\n<figure class=\"row p-5 my-5 background-light-gray rounded-5\">\n<blockquote class=\"blockquote\">\n<p>\u201cRetention is definitely a part of creating higher prospects. But it surely\u2019s additionally about enhancing model engagement and increasing accounts and rising gross sales and growing product and repair utilization. So all of these components appear to type of win out over this broader idea of retention. However for those who\u2019re doing these different issues, you\u2019re additionally enhancing retention.\u201d<\/p>\n<\/blockquote>\n<\/figure>\n<p><span style=\"font-weight: 400;\">That is the place you possibly can encourage repeat enterprise by means of a thoughtfully designed collection of electronic mail campaigns tailor-made for this particular section of your electronic mail subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a sound <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\" target=\"_blank\"><span style=\"font-weight: 400;\">email segmentation<\/span><\/a><span style=\"font-weight: 400;\"> technique, you possibly can ship personalised content material that resonates with their pursuits and wishes. Particularly for those who\u2019ve arrange first-party knowledge seize factors (e.g. with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-gallery\/live-polls\" target=\"_blank\"><span style=\"font-weight: 400;\">live polls<\/span><\/a><span style=\"font-weight: 400;\">), now&#8217;s the right time to let that knowledge shine and give you the results you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-snapshot-of-the-email-service-provider-landscape\" target=\"_blank\"><span style=\"font-weight: 400;\">email service provider (ESP)<\/span><\/a><span style=\"font-weight: 400;\"> is a good start line for segmentation, however to refine your technique, contemplate an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-email-analytics-for-marketing\"><span style=\"font-weight: 400;\">email marketing analytics<\/span><\/a><span style=\"font-weight: 400;\"> software like Litmus <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\" target=\"_blank\"><span style=\"font-weight: 400;\">Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> for superior viewers insights like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-read-rates\" target=\"_blank\"><span style=\"font-weight: 400;\">email read rates<\/span><\/a><span style=\"font-weight: 400;\">, cellular vs. desktop engagement, and extra.<\/span><\/p>\n<figure style=\"width: 1734px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"1734\" height=\"1663\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/d33v4339jhl8k0.cloudfront.net\/docs\/assets\/55ad6bf6e4b0b0593824e281\/images\/6441ab9435387a481839704e\/file-egNEZ39lrU.jpg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/d33v4339jhl8k0.cloudfront.net\/docs\/assets\/55ad6bf6e4b0b0593824e281\/images\/6441ab9435387a481839704e\/file-egNEZ39lrU.jpg\" alt=\"\" width=\"1734\" height=\"1663\"\/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\" target=\"_blank\">Litmus Email Analytics \u2192<\/a><\/figcaption><\/figure>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ab-testing-foundation\" target=\"_blank\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> will make it easier to refine your messaging and determine the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/emails-that-convert\" target=\"_blank\"><span style=\"font-weight: 400;\">emails that convert<\/span><\/a><span style=\"font-weight: 400;\"> finest, guaranteeing that your communications stay related and efficient. Bear in mind, happy prospects usually tend to advocate on your model and refer others, making a cycle of engagement that drives development.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">To measure retention, make cross-functional mates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Buyer retention doesn\u2019t occur in a vacuum. Step one to getting aligned on KPIs is <\/span><b>working throughout groups.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Arrange time to speak to different departments<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">like buyer success and gross sales, about their targets and challenges<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plot out the whole buyer lifecycle<\/b><span style=\"font-weight: 400;\"> and multi-channel touchpoints with different departments to determine gaps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recurrently share electronic mail insights<\/b> <span style=\"font-weight: 400;\">and hearken to different groups about what they study<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Examples of buyer retention emails embody:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Submit-purchase drip campaigns:<\/strong><span style=\"font-weight: 400;\"> a collection of automated emails despatched after a purchase order to information prospects by means of product utilization, share suggestions, and encourage suggestions. For instance, a speaker firm would possibly ship a collection of emails that element the way to arrange a newly bought system, troubleshooting suggestions, and buyer help contacts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Product suggestions:<\/strong><span style=\"font-weight: 400;\"> personalised ideas primarily based on earlier purchases or shopping conduct, enhancing the procuring expertise. As an example, an eCommerce clothes retailer would possibly suggest matching equipment or comparable types to earlier purchases, making it simpler for purchasers to seek out what they love.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Loyalty applications:<\/strong><span style=\"font-weight: 400;\"> emails that promote unique rewards and advantages for returning prospects, encouraging them to take part in loyalty applications. An instance can be a espresso store sending month-to-month updates on reward factors earned and particular gives for loyalty members, fostering a way of belonging and worth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Milestone emails:<\/strong><span style=\"font-weight: 400;\"> celebrating important moments in a buyer\u2019s journey, equivalent to anniversaries or buy milestones. A subscription service would possibly ship a particular thank-you electronic mail on the anniversary of a buyer\u2019s subscription, providing a reduction on their subsequent field as a gesture of appreciation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Birthday emails:<\/strong><span style=\"font-weight: 400;\"> sending personalised birthday messages that embody particular gives or reductions to have a good time the client\u2019s big day. For instance, a cosmetics model would possibly ship a birthday electronic mail with a singular coupon code for 20% off any buy, making prospects really feel valued and appreciated.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What does that seem like in motion? Let\u2019s dive into <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-examples\" target=\"_blank\"><span style=\"font-weight: 400;\">dynamic content email examples<\/span><\/a><span style=\"font-weight: 400;\"> for inspiration throughout this part.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">PrettyLittleThing<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This electronic mail from PrettyLittleThing leverages two key components: 1) CRM knowledge (a subscriber\u2019s birthday) and a pair of) personalised imagery because the hero picture:<\/span><\/p>\n<figure style=\"width: 527px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" width=\"527\" height=\"804\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Taurus-1.png\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/Taurus-1.png\" alt=\"\" width=\"527\" height=\"804\"\/><figcaption class=\"wp-caption-text\">Supply: <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-gallery\/content-automation\">Email Gallery<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">With advertising and marketing instruments like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\"> by your aspect, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/your-guide-to-email-personalization-for-ecommerce\" target=\"_blank\"><span style=\"font-weight: 400;\">personalization for eCommerce<\/span><\/a><span style=\"font-weight: 400;\"> is\u00a0 straightforward to create <em>and<\/em> straightforward to scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This message is distributed on a subscriber\u2019s birthday (due to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-for-email-automation\" target=\"_blank\"><span style=\"font-weight: 400;\">email automation<\/span><\/a><span style=\"font-weight: 400;\">), serving to them personalize at scale.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u200b\u200bIf a buyer has been together with your firm for some time, it\u2019s value celebrating! SurveyMonkey, for instance, sends customers an anniversary electronic mail once they attain their first yr with the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"592\" height=\"4433\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey.png\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/10\/surveymonkey.png\" width=\"592\" height=\"4433\"\/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This electronic mail is an ideal instance of the way to successfully use product utilization or <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/personalized-experience-using-crm-data\" target=\"_blank\"><span style=\"font-weight: 400;\">CRM data<\/span><\/a><span style=\"font-weight: 400;\"> to point out subscribers you really know and worth them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incorporating methods like these will assist preserve your prospects engaged and happy, in the end resulting in elevated buyer loyalty and repeat enterprise.<\/span><\/p>\n<div class=\"container py-3\">\n<div class=\"row blog-cta-green rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-lg-6 col-12\">\n<p class=\"bold fs-4\">Stand out in crowded inboxes<\/p>\n<p>Create 1:1 experiences at scale with Litmus Personalize. Use stay polls, countdown timers, and extra to captivate subscribers. <\/p>\n<p> <button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" class=\"text-white text-decoration-none\">Create &amp; engage<\/a><\/button> <\/div>\n<div class=\"col-6 d-none d-lg-block\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"210\" height=\"180\" alt=\"\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\"\/><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<h3 id=\"advocacy\"><strong>Loyalty\/advocacy stage:<\/strong> <span style=\"font-weight: 400;\">flip happy prospects into model advocates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who higher to evangelize your corporation than glad prospects? Now that you realize extra about your prospects, sending personalised emails makes them really feel valued and encourages them to unfold the phrase about their expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this level within the electronic mail advertising and marketing funnel, you&#8217;ve gotten cemented your relationship. Now, it\u2019s time to point out your appreciation and retain their enterprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">loyalty\/advocacy stage<\/span><\/i><span style=\"font-weight: 400;\"> can be a key second to proceed offering worth whereas opening doorways for upsell alternatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listed below are a number of emails that work properly throughout this stage:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Referral program: <\/b><span style=\"font-weight: 400;\">encourage loyal prospects to refer mates or household in alternate for unique rewards or reductions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gathering suggestions: <\/b><span style=\"font-weight: 400;\">ask for purchasers critiques or testimonials to achieve insights and enhance your choices, whereas additionally making prospects really feel heard. (Bear in mind to comply with up on the way you carried out their suggestions!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thought management <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-newsletter-examples-engage-prospects\/\" target=\"_blank\"><b>newsletters<\/b><\/a> <span style=\"font-weight: 400;\">on your product and business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Upsell alternatives:<\/b><span style=\"font-weight: 400;\"> emails that promote complementary merchandise or upgrades primarily based on a buyer\u2019s earlier purchases. For instance, a software program as a service (SaaS) firm would possibly ship an electronic mail suggesting premium options or add-ons related to the instruments a buyer has already bought, leveraging <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-marketing-personalization-using-data\" target=\"_blank\"><span style=\"font-weight: 400;\">personalization data<\/span><\/a><span style=\"font-weight: 400;\"> to create a tailor-made expertise.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Giving and receiving suggestions is difficult! However you possibly can take away the obstacles and make it straightforward for subscribers to share their ideas by including a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\"> Sentiment Tracker to your emails. All it takes is a click on for a subscriber to forged their vote, and no coding expertise is required to create one on your subsequent electronic mail.<\/span><\/p>\n<figure style=\"width: 1566px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Quick-Start Templates in Litmus Personalize\" width=\"1566\" height=\"1812\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/d33v4339jhl8k0.cloudfront.net\/docs\/assets\/55ad6bf6e4b0b0593824e281\/images\/657b3896e020fe4b2fcaef98\/file-QkkD0poFAD.jpg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/d33v4339jhl8k0.cloudfront.net\/docs\/assets\/55ad6bf6e4b0b0593824e281\/images\/657b3896e020fe4b2fcaef98\/file-QkkD0poFAD.jpg\" alt=\"Quick-Start Templates in Litmus Personalize\" width=\"1566\" height=\"1812\"\/><figcaption class=\"wp-caption-text\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\">Quick-Start Templates in Litmus Personalize \u2192<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Don\u2019t overlook to maintain high-value content material a precedence! Hold delivering assets like useful guides, movies, and different types of content material to additional enrich the client expertise and proceed constructing belief properly past the preliminary buy.<\/span><\/p>\n<figure class=\"row p-5 my-5 background-light-gray rounded-5\">\n<blockquote class=\"blockquote\">\n<p>\u201cFor those who solely anticipate electronic mail to drive finish conversions, your funnel will dry up and fail to generate extra emails for that bottom-of-funnel section, which is able to have an effect on your ROI.<\/p>\n<p>In follow, investing extra in electronic mail will result in higher methods to have interaction your top-of-the-funnel group and transfer them right into a higher-intent section. That\u2019s not going to point out up in your ROI dashboard, however it\u2019s vital to the way you\u2019ll get there.<span style=\"font-size: 1.625rem; text-align: var(--bs-body-text-align);\">\u201c<\/span><\/p>\n<\/blockquote>\n<\/figure>\n<h3 id=\"reactivation-winback\"><strong>Reactivation\/win-back stage:<\/strong><span style=\"font-weight: 400;\"> reignite the spark<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Has your buyer left? It\u2019s not too late, in the event that they\u2019re a subscriber. Present them you\u2019re nonetheless right here, providing worth, with one thing new and thrilling to deliver them again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-timed, personalised win-back electronic mail\u2014full with a particular supply or a glimpse of what\u2019s modified\u2014can do wonders. Hold it contemporary, related, and remind them why they liked your model to start with.<\/span><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">Trade-specific electronic mail funnels &amp; examples<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Monetary companies<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.ellevest.com\/\"><span style=\"font-weight: 400;\">Ellevest<\/span><\/a><span style=\"font-weight: 400;\"> promotes their electronic mail checklist on their web site and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-successfully-integrate-email-and-social-media\" target=\"_blank\"><span style=\"font-weight: 400;\">social channels<\/span><\/a><span style=\"font-weight: 400;\">, highlighting the kind of content material and worth subscribers will get from signing up.\u00a0<\/span><\/p>\n<figure id=\"attachment_104289\" aria-describedby=\"caption-attachment-104289\" style=\"width: 565px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-104289\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter.jpg.webp 1658w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-300x222.jpg.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-1024x758.jpg.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-768x569.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20565%20419'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 565px) 100vw, 565px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20565%20419'%3E%3C\/svg%3E\" alt=\"Ellevest's link in bio\" width=\"565\" height=\"419\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter.jpg 1658w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-300x222.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-1024x758.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-768x569.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-1536x1138.jpg 1536w\" data-lazy-data-sizes=\"(max-width: 565px) 100vw, 565px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter.jpg\"\/><\/picture><noscript><picture decoding=\"async\" class=\"wp-image-104289\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter.jpg.webp 1658w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-300x222.jpg.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-1024x758.jpg.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-768x569.jpg.webp 768w\" sizes=\"(max-width: 565px) 100vw, 565px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter.jpg\" alt=\"Ellevest's link in bio\" width=\"565\" height=\"419\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter.jpg 1658w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-300x222.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-1024x758.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-768x569.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevests-Instagram-link-in-bio-leads-to-a-page-with-a-CTA-to-subscribe-to-their-weekly-newsletter-1536x1138.jpg 1536w\" data-sizes=\"auto, (max-width: 565px) 100vw, 565px\"\/><\/picture><\/noscript><figcaption id=\"caption-attachment-104289\" class=\"wp-caption-text\">Ellevest\u2019s Instagram hyperlink in bio results in a web page with a CTA to subscribe to their weekly e-newsletter.<\/figcaption><\/figure>\n<figure id=\"attachment_104288\" aria-describedby=\"caption-attachment-104288\" style=\"width: 557px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-104288\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like.png.webp 1414w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-300x188.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-1024x640.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-768x480.png.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20557%20348'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 557px) 100vw, 557px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20557%20348'%3E%3C\/svg%3E\" alt=\"Ellevest newsletter sign up landing page\" width=\"557\" height=\"348\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like.png 1414w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-300x188.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-1024x640.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-768x480.png 768w\" data-lazy-data-sizes=\"(max-width: 557px) 100vw, 557px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like.png\"\/><\/picture><noscript><picture decoding=\"async\" class=\"wp-image-104288\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like.png.webp 1414w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-300x188.png.webp 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-1024x640.png.webp 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-768x480.png.webp 768w\" sizes=\"(max-width: 557px) 100vw, 557px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like.png\" alt=\"Ellevest newsletter sign up landing page\" width=\"557\" height=\"348\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like.png 1414w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-300x188.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-1024x640.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Heres-what-their-newsletter-landing-page-looks-like-768x480.png 768w\" data-sizes=\"auto, (max-width: 557px) 100vw, 557px\"\/><\/picture><\/noscript><figcaption id=\"caption-attachment-104288\" class=\"wp-caption-text\">Right here\u2019s what their e-newsletter touchdown web page seems to be like.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">These subscriber\u2019s are actually within the <\/span><i><span style=\"font-weight: 400;\">consciousness stage<\/span><\/i><span style=\"font-weight: 400;\"> of the e-mail funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, subscribers begin receiving emails that warmly introduces their model, offering instructional content material, taking kind in a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/newsletter\" target=\"_blank\">newsletter<\/a>:<\/span><\/p>\n<figure id=\"attachment_104303\" aria-describedby=\"caption-attachment-104303\" style=\"width: 527px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-104303\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate.png.webp 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-80x300.png.webp 80w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20527%201973'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 527px) 100vw, 527px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20527%201973'%3E%3C\/svg%3E\" alt=\"Newsletter from Ellevest, \u201cWhat the Elle.\u201d\" width=\"527\" height=\"1973\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-80x300.png 80w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-410x1536.png 410w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-547x2048.png 547w\" data-lazy-data-sizes=\"(max-width: 527px) 100vw, 527px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate.png\"\/><\/picture><noscript><picture decoding=\"async\" class=\"wp-image-104303\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate.png.webp 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-80x300.png.webp 80w\" sizes=\"(max-width: 527px) 100vw, 527px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate.png\" alt=\"Newsletter from Ellevest, \u201cWhat the Elle.\u201d\" width=\"527\" height=\"1973\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-80x300.png 80w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-410x1536.png 410w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-move-money-stress-off-your-plate-547x2048.png 547w\" data-sizes=\"auto, (max-width: 527px) 100vw, 527px\"\/><\/picture><\/noscript><figcaption id=\"caption-attachment-104303\" class=\"wp-caption-text\">Publication from Ellevest, \u201cWhat the Elle.\u201d See the e-newsletter in full element on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/move-money-stress-off-your-plate\">Really Good Emails<\/a>.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As a subscriber strikes down the gross sales funnel and ultimately converts to a buyer, they\u2019re welcomed warmly to Ellevest with a welcome electronic mail that clearly outlines \u201cwhat\u2019s subsequent\u201d for purchasers looking for their subsequent step:\u00a0<\/span><\/p>\n<figure id=\"attachment_104304\" aria-describedby=\"caption-attachment-104304\" style=\"width: 539px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104304\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Ellevest email example\" width=\"539\" height=\"1527\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899-106x300.png 106w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899-361x1024.png 361w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899-542x1536.png 542w\" data-lazy-data-sizes=\"(max-width: 539px) 100vw, 539px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104304\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899.png\" alt=\"Ellevest email example\" width=\"539\" height=\"1527\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899-106x300.png 106w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899-361x1024.png 361w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-you-got-ellevested-heres-whats-next-e1729144951899-542x1536.png 542w\" data-sizes=\"auto, (max-width: 539px) 100vw, 539px\"\/><figcaption id=\"caption-attachment-104304\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Supply: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/you-got-ellevested-heres-whats-next\"><span style=\"font-weight: 400;\">Really Good Emails <\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Following shortly is an onboarding electronic mail, reminding subscribers of the worth their platform suggests by showcasing what\u2019s attainable by means of the Ellevest answer:<\/span><\/p>\n<figure id=\"attachment_104302\" aria-describedby=\"caption-attachment-104302\" style=\"width: 532px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104302\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Ellevest email\" width=\"532\" height=\"1385\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998-115x300.png 115w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998-393x1024.png 393w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998-590x1536.png 590w\" data-lazy-data-sizes=\"(max-width: 532px) 100vw, 532px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104302\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998.png\" alt=\"Ellevest email\" width=\"532\" height=\"1385\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998-115x300.png 115w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998-393x1024.png 393w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Ellevest-your-next-step-membership-e1729144651998-590x1536.png 590w\" data-sizes=\"auto, (max-width: 532px) 100vw, 532px\"\/><figcaption id=\"caption-attachment-104302\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Supply: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/your-next-step-membership\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Over time, when a subscriber meets the <\/span><i><span style=\"font-weight: 400;\">loyalty\/advocacy stage<\/span><\/i><span style=\"font-weight: 400;\">, Ellevest takes the chance to upsell different product choices:<\/span><\/p>\n<figure id=\"attachment_104297\" aria-describedby=\"caption-attachment-104297\" style=\"width: 570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104297\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Ellevest email example\" width=\"570\" height=\"1048\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254.png 679w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254-163x300.png 163w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254-557x1024.png 557w\" data-lazy-data-sizes=\"(max-width: 570px) 100vw, 570px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104297\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254.png\" alt=\"Ellevest email example\" width=\"570\" height=\"1048\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254.png 679w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254-163x300.png 163w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/new-at-ellevest-a-money-membership-e1729144427254-557x1024.png 557w\" data-sizes=\"auto, (max-width: 570px) 100vw, 570px\"\/><figcaption id=\"caption-attachment-104297\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Supply: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/new-at-ellevest-a-money-membership\"><span style=\"font-weight: 400;\">Really Good Emails\u00a0<\/span><\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Retail &amp; eCommerce<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To advertise their sensible dwelling line, Google sends a e-newsletter that includes a collection of movies on how Google Nest \u201cmakes studying new issues straightforward.\u201d<\/span><\/p>\n<figure id=\"attachment_104296\" aria-describedby=\"caption-attachment-104296\" style=\"width: 566px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104296\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Google Store Newsletter\" width=\"566\" height=\"1572\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632-108x300.png 108w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632-369x1024.png 369w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632-553x1536.png 553w\" data-lazy-data-sizes=\"(max-width: 566px) 100vw, 566px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104296\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632.png\" alt=\"Google Store Newsletter\" width=\"566\" height=\"1572\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632-108x300.png 108w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632-369x1024.png 369w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/the-daily-special-deals-for-learning-doing-making-and-more-e1729144103632-553x1536.png 553w\" data-sizes=\"auto, (max-width: 566px) 100vw, 566px\"\/><figcaption id=\"caption-attachment-104296\" class=\"wp-caption-text\">Supply: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/the-daily-special-deals-for-learning-doing-making-and-more\">Really Good Emails<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A e-newsletter like that is nice for subscribers within the <\/span><i><span style=\"font-weight: 400;\">consciousness<\/span><\/i><span style=\"font-weight: 400;\"> and <em>retention <\/em>stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For subscribers within the <\/span><i><span style=\"font-weight: 400;\">consideration stage<\/span><\/i><span style=\"font-weight: 400;\">, an electronic mail that introduces a brand new characteristic, partnership or integration may be that last push to assist a prospect turn out to be a buyer, like Nest shares under with their Zoom integration.<\/span><\/p>\n<figure id=\"attachment_104295\" aria-describedby=\"caption-attachment-104295\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104295 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Nest email introducing Zoom integration\" width=\"680\" height=\"1313\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747-155x300.png 155w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747-530x1024.png 530w\" data-lazy-data-sizes=\"(max-width: 680px) 100vw, 680px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104295 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747.png\" alt=\"Nest email introducing Zoom integration\" width=\"680\" height=\"1313\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747-155x300.png 155w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/introducing-zoom-on-nest-hub-max-e1729144239747-530x1024.png 530w\" data-sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption id=\"caption-attachment-104295\" class=\"wp-caption-text\">Supply: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/introducing-zoom-on-nest-hub-max\">Really Good Emails<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Right here, Nest gives a 30-day trial for Nest Conscious, a paid subscription service, driving motion with \u201cDo much more together with your Nest gadgets\u201d for subscribers within the <\/span><i><span style=\"font-weight: 400;\">retention stage<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_104294\" aria-describedby=\"caption-attachment-104294\" style=\"width: 489px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104294\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Nest email\" width=\"489\" height=\"1020\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444-144x300.png 144w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444-491x1024.png 491w\" data-lazy-data-sizes=\"(max-width: 489px) 100vw, 489px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104294\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444.png\" alt=\"Nest email\" width=\"489\" height=\"1020\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444.png 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444-144x300.png 144w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Nest-e1729144274444-491x1024.png 491w\" data-sizes=\"auto, (max-width: 489px) 100vw, 489px\"\/><figcaption id=\"caption-attachment-104294\" class=\"wp-caption-text\">Supply: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/a-nest-aware-trial-is-waiting-for-you\">Really Good Emails<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Software program as a service (SaaS)<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/\"><span style=\"font-weight: 400;\">Campaign Monitor<\/span><\/a><span style=\"font-weight: 400;\"> sends a easy \u201cthanks\u201d electronic mail to welcome and onboard new prospects, offering a call-to-action (CTA) for them to simply login to their account.<\/span><\/p>\n<figure id=\"attachment_104293\" aria-describedby=\"caption-attachment-104293\" style=\"width: 459px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104293\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Campaign monitor welcome series\" width=\"459\" height=\"582\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-monitor-welcome-series-e1729143724162.png 679w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-monitor-welcome-series-e1729143724162-237x300.png 237w\" data-lazy-data-sizes=\"(max-width: 459px) 100vw, 459px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-monitor-welcome-series-e1729143724162.png\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104293\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-monitor-welcome-series-e1729143724162.png\" alt=\"Campaign monitor welcome series\" width=\"459\" height=\"582\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-monitor-welcome-series-e1729143724162.png 679w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-monitor-welcome-series-e1729143724162-237x300.png 237w\" data-sizes=\"auto, (max-width: 459px) 100vw, 459px\"\/><figcaption id=\"caption-attachment-104293\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Supply: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/welcome-series-thanks-for-signing-up\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The following electronic mail incorporates a main call-to-action of getting prospects inside their product. They spotlight the benefit of use, encourage new prospects \u201cCreate your first electronic mail\u201d within the topic line of the e-mail:<\/span><\/p>\n<figure id=\"attachment_104292\" aria-describedby=\"caption-attachment-104292\" style=\"width: 472px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-104292\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example.jpg.webp 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-120x300.jpg.webp 120w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-410x1024.jpg.webp 410w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20472%201180'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 472px) 100vw, 472px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20472%201180'%3E%3C\/svg%3E\" alt=\"Campaign Monitor email example\" width=\"472\" height=\"1180\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example.jpg 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-120x300.jpg 120w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-410x1024.jpg 410w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-614x1536.jpg 614w\" data-lazy-data-sizes=\"(max-width: 472px) 100vw, 472px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example.jpg\"\/><\/picture><noscript><picture decoding=\"async\" class=\"wp-image-104292\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example.jpg.webp 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-120x300.jpg.webp 120w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-410x1024.jpg.webp 410w\" sizes=\"(max-width: 472px) 100vw, 472px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example.jpg\" alt=\"Campaign Monitor email example\" width=\"472\" height=\"1180\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example.jpg 680w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-120x300.jpg 120w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-410x1024.jpg 410w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Campaign-Monitor-email-example-614x1536.jpg 614w\" data-sizes=\"auto, (max-width: 472px) 100vw, 472px\"\/><\/picture><\/noscript><figcaption id=\"caption-attachment-104292\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Supply: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/welcome-series-create-your-first-email\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Parsley Well being sends a e-newsletter referred to as \u201cRooted,\u201d a weekly e-newsletter stuffed with suggestions, articles, and different content material about \u201cholistic medication necessities\u201d that add worth to subscribers\u2019 high quality of life.<\/span><\/p>\n<figure id=\"attachment_104290\" aria-describedby=\"caption-attachment-104290\" style=\"width: 481px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-104290 size-full\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-scaled.jpg.webp 481w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20481%202048'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 481px) 100vw, 481px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20481%202048'%3E%3C\/svg%3E\" alt=\"Parsley Health Rooted Newsletter\" width=\"481\" height=\"2048\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-scaled.jpg 481w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-361x1536.jpg 361w\" data-lazy-data-sizes=\"(max-width: 481px) 100vw, 481px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-scaled.jpg\"\/><\/picture><noscript><picture decoding=\"async\" class=\"wp-image-104290 size-full\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-scaled.jpg.webp 481w\" sizes=\"(max-width: 481px) 100vw, 481px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-scaled.jpg\" alt=\"Parsley Health Rooted Newsletter\" width=\"481\" height=\"2048\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-scaled.jpg 481w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Rooted-Newsletter-361x1536.jpg 361w\" data-sizes=\"auto, (max-width: 481px) 100vw, 481px\"\/><\/picture><\/noscript><figcaption id=\"caption-attachment-104290\" class=\"wp-caption-text\">Supply: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/rooted-5-ways-to-boost-your-workout-recovery\">Really Good Emails<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A e-newsletter like that is nice for leads within the <\/span><i><span style=\"font-weight: 400;\">consciousness stage<\/span><\/i><span style=\"font-weight: 400;\"> in addition to subscribers within the decrease a part of the funnel, just like the <\/span><i><span style=\"font-weight: 400;\">retention<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">loyalty\/advocacy stage<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For prospects within the consideration stage, an electronic mail clearly outlines the advantages of your services or products may be efficient for nurturing on the fence subscribers. Parsley Well being does this under, and closes with a limited-time supply to sweeten the deal:<\/span><\/p>\n<figure id=\"attachment_104291\" aria-describedby=\"caption-attachment-104291\" style=\"width: 483px\" class=\"wp-caption alignnone\"><picture decoding=\"async\" class=\"wp-image-104291\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-scaled.jpg.webp 678w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-99x300.jpg.webp 99w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-339x1024.jpg.webp 339w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20483%201459'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 483px) 100vw, 483px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20483%201459'%3E%3C\/svg%3E\" alt=\"Parsley Health Email Example\" width=\"483\" height=\"1459\" data-lazy-data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-scaled.jpg 678w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-99x300.jpg 99w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-339x1024.jpg 339w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-509x1536.jpg 509w\" data-lazy-data-sizes=\"(max-width: 483px) 100vw, 483px\" data-lazy-src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-scaled.jpg\"\/><\/picture><noscript><picture decoding=\"async\" class=\"wp-image-104291\"><source type=\"image\/webp\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-scaled.jpg.webp 678w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-99x300.jpg.webp 99w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-339x1024.jpg.webp 339w\" sizes=\"(max-width: 483px) 100vw, 483px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-scaled.jpg\" alt=\"Parsley Health Email Example\" width=\"483\" height=\"1459\" data-srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-scaled.jpg 678w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-99x300.jpg 99w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-339x1024.jpg 339w, https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/Parsley-Health-Email-Example-509x1536.jpg 509w\" data-sizes=\"auto, (max-width: 483px) 100vw, 483px\"\/><\/picture><\/noscript><figcaption id=\"caption-attachment-104291\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Supply: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/rooted-5-ways-to-boost-your-workout-recovery\">Really Good Emails<\/a><\/figcaption><\/figure>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.litmus.com\/blog\/how-to-keep-email-marketing-funnel-engaged\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Methods to construct an electronic mail funnel Every stage of the funnel serves a singular function, serving to to nurture relationships, drive conversions, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":58290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-58289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a High-Converting Email Marketing Funnel - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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