{"id":5822,"date":"2022-01-24T05:16:06","date_gmt":"2022-01-24T05:16:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/monthly-content-themes-how-to-get-your-blog-content-on-track\/"},"modified":"2022-01-24T05:16:06","modified_gmt":"2022-01-24T05:16:06","slug":"monthly-content-themes-how-to-get-your-blog-content-on-track","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/24\/monthly-content-themes-how-to-get-your-blog-content-on-track\/","title":{"rendered":"Monthly Content Themes: How To Get Your Blog Content On Track"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div style=\"padding-top: 0;\">\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-32075 alignright\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/heidicohen.com\/wp-content\/uploads\/Highway_212_by_Matt_Duncan_via_Unsplash-300x148.png\" alt=\"Monthly Content Themes\" width=\"300\" height=\"148\"\/><strong>Do you use monthly content themes to fill your annual editorial calendar?\u00a0<\/strong><\/p>\n<p>Do you feel like you\u2019ve covered every possible element of your core content hubs?<\/p>\n<p>Are you bored of your own writing?<\/p>\n<p>Then let monthly content themes help you eek out content marketing on a regular basis. Even when your brain feels void of new ideas and you\u2019re staring at a blinking cursor and a blank screen.<span id=\"more-32047\"\/><\/p>\n<p><strong>How do they work?<\/strong><\/p>\n<p>Take a monthly content themes approach to your annual content marketing. Reassess the content you created and updated during the past year. By going through your existing content marketing, you see what resonated best with your audience and which content can be updated for future use.<\/p>\n<p><strong>This streamlines your content marketing and blog\u00a0 creation process with monthly content themes for <\/strong><strong>better performance!<\/strong><\/p>\n<h2>Why Use Monthly Content Themes?<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32075\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/heidicohen.com\/wp-content\/uploads\/Highway_212_by_Matt_Duncan_via_Unsplash-e1481148122410.png\" alt=\"Monthly Content Themes\" width=\"650\" height=\"320\"\/><\/p>\n<p><strong>Monthly content themes help you to lay out your content marketing for an entire year.\u00a0\u00a0<\/strong><\/p>\n<p><i>They started with print magazines. <\/i>They use themes to plan and coordinate their editorial and advertising.<\/p>\n<p class=\"amtip\">For example:<\/p>\n<ul class=\"tightly\">\n<li>Women\u2019s fashion magazines publish their mega-fall issue in August.<\/li>\n<li><em>The Economist<\/em> publishes a Technology Quarterly.<\/li>\n<\/ul>\n<p>By creating specialty issues, these magazines use a content hook to lure additional readers and attract targeted advertisers. In turn, this results in broader reader interest and more revenues.<\/p>\n<p><strong>What does this mean for your content marketing and blog?<br \/><\/strong><strong>Use these hooks to create or update existing content.<\/strong><\/p>\n<p>Specifically,<strong> a content hook is the idea or story that lures readers into your content.<\/strong> To maximize the impact, <strong>integrate\u00a0it into your headline, subtitle and keyword phrase focus.<\/strong><\/p>\n<p>I borrowed the idea of content hooks from <em><a href=\"http:\/\/amzn.to\/2hfdYiw\" target=\"_blank\" rel=\"noopener noreferrer\">Brandscaping<\/a><\/em>\u00a0author Andrew Davis. He defined a <a href=\"http:\/\/contentmarketinginstitute.com\/2013\/04\/create-unique-hooks-for-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">content hook<\/a> as:<\/p>\n<p style=\"padding-left: 30px;\"><em>\u201cA [content] hook is, quite simply, a unique content concept that is designed to ensnare and trap your unsuspecting audience into consuming and sharing your content.\u201d<\/em><\/p>\n<p>A content hook is sticky in the Chip and Dan Heath <em><a href=\"http:\/\/amzn.to\/2h0RI8J\" target=\"_blank\" rel=\"noopener noreferrer\">Made-To-Stick<\/a><\/em>\u00a0sense of the word.<\/p>\n<p>Adapting the term more broadly to your monthly blog content yields themes. The use of monthly themes is grounded in traditional magazine publishing to supports editorial creation and related advertising.<\/p>\n<h3>3 Ways monthly content themes support your blog content creation:<\/h3>\n<ul>\n<li><strong>Reduce content ideation<\/strong>. The monthly themes focus the process of brainstorming blog post ideas. (BTW\u2014Here are <a href=\"https:\/\/heidicohen.com\/free-blog-topics\/\">125 free blog post ideas <\/a>to inspire you.)<\/li>\n<li><strong>Create easy-to-replicate content frameworks.<\/strong>\u00a0Content doesn\u2019t need to be created from scratch each time. You have a blog post architecture.<\/li>\n<li><strong>Ensure you revise and repromote evergreen content when appropriate<\/strong>. This long-playing content is low cost and helps provide time for longer new content.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>3 Steps to create monthly content themes<\/h2>\n<p>Use monthly content themes to vary your blog content through out the year. They keep your blog and content seasonally fresh and consistent.<\/p>\n<h3><span class=\"big-text\">1.<\/span> Gather your content planning information<\/h3>\n<p>Examine the following strategies and plans to ensure that your blog doesn\u2019t exist in a vacuum.<\/p>\n<ol>\n<li><strong>Blog or content marketing mission statement and\/or goals<\/strong>. Ensure your content is aligned with your business needs.<img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-31847 aligncenter\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/heidicohen.com\/wp-content\/uploads\/Content_Marketing_Mission_Statement-e1477537924520.png\" alt=\"Content Marketing Mission Statement\" width=\"650\" height=\"340\"\/><\/li>\n<li><strong><a href=\"https:\/\/heidicohen.com\/persona-definition-essential-marketing-persona-attributes\/\">Marketing persona<\/a>.<\/strong> Meet your audience\u2019s information needs, when where and how they want it. At a minimum, answer these questions:\n<ul class=\"tightly\">\n<li><b>WHO<\/b> needs information (role)?<\/li>\n<li><b>WHAT<\/b> information do they need?<\/li>\n<li><b>WHY<\/b> do they need information?<\/li>\n<li><b>WHEN<\/b> do they need information?<\/li>\n<li><b>WHERE<\/b> do they seek information?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Product offering by month.<\/strong> Give prospects and customers product information they actively seek and answer their pre-purchase questions.<\/li>\n<li><strong>Marketing promotions by month.<\/strong> While your blog posts should be promotion-free, help prospects and customers with how-to information.<\/li>\n<li><strong>Other conferences and\/or business events<\/strong>. Assess the content needed by other areas of your business (not just marketing). Where appropriate create related content for your blog.<\/li>\n<\/ol>\n<h3><span class=\"big-text\">2.<\/span> Select\u00a0your monthly content themes<\/h3>\n<p>Ideally, select a theme for each month.\u00a0Before creating monthly content themes from scratch, review the past year\u2019s content.<\/p>\n<ul>\n<li><strong>Do you already have monthly content themes?<\/strong> It may be masquerading as holiday content. If so, does the holiday make sense for your business?<\/li>\n<li><strong>Do you have long-playing content you update and\/or repromote?<\/strong> If so, schedule it. Long playing content requires less resources than new posts. (Here\u2019s an explanation of the <a href=\"https:\/\/heidicohen.com\/core-content-types\/\">5 core types of content<\/a> your blog and business need. It explains long-playing content.)<\/li>\n<li><strong>Do you have content related to monthly content themes elsewhere in your organization?<\/strong> It may be unused in another department like sales or customer service. Like long playing content it needs to be updated or repromotion to be effective.<\/li>\n<\/ul>\n<p><strong>A good rule of thumb is one theme per month.<\/strong> Give your blog calendar structure while allowing for other types of content.<\/p>\n<p>Let\u00a0your marketing promotions, product offerings and events be a guide. People within your business will need content for these efforts. Therefore, why not create all related content at the same time to reduce resource use and to maintain consistent branding.<\/p>\n<p>Here are some suggested monthly content themes most businesses can use. They\u2019re based on seasonal or monthly events.<\/p>\n<ul>\n<li><strong>January: <\/strong>Fresh Start or Get In Shape (Think beyond weight!)<\/li>\n<li><strong>February:<\/strong> Groundhog\u2019s Day (February 2), 14 Days of Love (Valentine\u2019s Day) or President\u2019s Day.<\/li>\n<li><strong>March:<\/strong> Patrick\u2019s Day Green (March 17), Spring Cleaning, or Plan Your Garden (Use the image of \u201cseeds\u201d).<\/li>\n<li><strong>April:<\/strong> April Fool\u2019s Day (April 1-Show Your Fun Side), Taxes (April 15 \u2013Don\u2019t worry\u2013We\u2019ve got you covered with <a href=\"https:\/\/heidicohen.com\/free-blog-titles\/\">99 Titles that don\u2019t tax you<\/a>) or April Showers (Consider the things that can rain on your customers\u2019 life.)<\/li>\n<li><strong>May:<\/strong> Mother\u2019s Day, May Flowers, Graduation or Memorial Day (The Unofficial Summer Kickoff)\u2014Here are <a href=\"https:\/\/heidicohen.com\/50-free-summer-titles-for-blogs-other-content-marketing\/\">50 Summer blog post ideas<\/a>.<\/li>\n<li><strong>June:<\/strong> Father\u2019s Day and School\u2019s Out<\/li>\n<li><strong>July:<\/strong> Independence Day (July 4), On The Beach, or Summer Vacation<\/li>\n<li><strong>August<\/strong>: Back-to-School (Educate your audience)<\/li>\n<li><strong>September:<\/strong> Fall<\/li>\n<li><strong>October:<\/strong> Fall foliage or Halloween<\/li>\n<li><strong>November:<\/strong> Thanksgiving<\/li>\n<li><strong>December:<\/strong> Holidays (12 Days of Christmas) or Winter<\/li>\n<\/ul>\n<p>Include related conference content in your monthly content themes. (BTW\u2014Here\u2019s how to <a href=\"https:\/\/heidicohen.com\/conference-content\/\">create conference content before, during and after<\/a>. You can apply these ideas to any company event.)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-32079 aligncenter\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/heidicohen.com\/wp-content\/uploads\/Monthly_Content_Themes_Worksheet-Heidi_Cohen-Actionable_Marketing_Guide-e1481149705839.png\" alt=\"Monthly Content Themes - WORKSHEET\" width=\"650\" height=\"447\"\/><\/p>\n<h3><span class=\"big-text\">3.<\/span> Schedule weekly blog posts aligned with your monthly content themes<\/h3>\n<p>Once you have a set of monthly content themes, brainstorm a set of blog post ideas for each theme. These blog posts can be individual content servings or a related series.<\/p>\n<p><a href=\"http:\/\/contentmarketinginstitute.com\/2015\/07\/one-idea-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Roger Parker<\/a>\u00a0has a very useful methodology for creating a blog post\u00a0series (or any content for that matter). Once you have your monthly content themes, you can adapt it to brainstorm weekly articles or a related series of content. In a nutshell, the 3 key points are:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Focus on one of your audience\u2019s unmet needs.<\/strong> Examine your marketing persona and your mission statement to find areas of overlap.<\/li>\n<li><strong>Determine the result you want<\/strong>. What do you want your reader to do as a consequence reading your series?<\/li>\n<li><strong>Structure the blog post series.<\/strong> Think beginning, middle and end. Introduce your idea in as a problem-solution and outline each core idea with a brief summary. Craft a separate post for each idea using the same post structure. Conclude with a summary post and your call-to-action.<\/li>\n<\/ul>\n<div id=\"attachment_32068\" style=\"width: 661px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-32068\" loading=\"lazy\" class=\"size-full wp-image-32068\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/heidicohen.com\/wp-content\/uploads\/Roger_Parker-Blog_Post_Series-Graphic.png\" alt=\"Blog Post Series \" width=\"651\" height=\"527\" data-srcset=\"https:\/\/heidicohen.com\/wp-content\/uploads\/Roger_Parker-Blog_Post_Series-Graphic.png 651w, https:\/\/heidicohen.com\/wp-content\/uploads\/Roger_Parker-Blog_Post_Series-Graphic-300x243.png 300w\" data-sizes=\"auto, (max-width: 651px) 100vw, 651px\"\/><\/p>\n<p id=\"caption-attachment-32068\" class=\"wp-caption-text\">How To Map Out A Blog Post Series<\/p>\n<\/div>\n<p class=\"amtip\">Depending on your business and current content offering, determine your blog or content frequency.<\/p>\n<ul>\n<li><strong>Small businesses, not-for-profits or solopreneurs and\/or slow business periods<\/strong>: Publish fresh content weekly since resources are at a premium.<\/li>\n<li><strong>Larger businesses and\/or busy business periods (like the holidays):<\/strong> Publish more frequently. One advantage of monthly content themes: They provide an unstated rational for breaking with your regular content scheduling.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>Monthly Content Themes Bottom Line<\/h2>\n<p>Monthly content themes\u00a0 structure to your content marketing to keep your content blog content and keep your blog looking visually fresh.<\/p>\n<p>Even better using monthly content themes enables you to batch your content creation. This can reduce content costs while allowing for broader distribution through the use of related content.<\/p>\n<p>Monthly content themes also reduce redundant work.<\/p>\n<p>Happy Marketing,<br \/>Heidi Cohen<\/p>\n<p>\u00a0<\/p>\n<h5>Editors Note: This post was originally published on December 8, 2016. It has been updated with new content.<\/h5>\n<p>\u00a0<\/p>\n<hr\/>\n<h4 style=\"margin-bottom: 1em;\">A Revolutionary Approach to Content Marketing, and Today&#8217;s Digital Consumer, 2nd Edition, by Marcus Sheridan.<\/h4>\n<p>I&#8217;ve written often about <strong>Marcus Sheridan<\/strong>&#8216;s approach to marketing. His book is one of the must-have guides for every marketer.<\/p>\n<p><span style=\"font-size: 14pt;\"><em>Now, for a limited time, you can get the updated edition as an ebook absolutely free!\u00a0<\/em><\/span><\/p>\n<p><a href=\"https:\/\/heidicohen.com\/books\/they-ask-you-answer\/\" target=\"_blank\" rel=\"noopener\">Read the AMG Interview with Marcus Sheridan on the first edition of <\/a><em>They Ask You Answer.<\/em><\/p>\n<p><span style=\"font-size: small;\">Photo Credit:<\/span><span style=\"font-size: small;\">\u00a0https:\/\/unsplash.com\/collections\/431336\/calendar?photo=IUY_3DvM__w \u00a0(Creative Commons Zero)<\/span><\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/heidicohen.com\/monthly-content-themes\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you use monthly content themes to fill your annual editorial calendar?\u00a0 Do you feel like you\u2019ve covered every possible element of your core content&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monthly Content Themes: How To Get Your Blog Content On Track - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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