{"id":563,"date":"2022-01-14T07:56:53","date_gmt":"2022-01-14T07:56:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/social-media-usage-statistics-for-digital-marketers-in-2022\/"},"modified":"2022-01-14T07:56:53","modified_gmt":"2022-01-14T07:56:53","slug":"social-media-usage-statistics-for-digital-marketers-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/14\/social-media-usage-statistics-for-digital-marketers-in-2022\/","title":{"rendered":"Social Media Usage Statistics For Digital Marketers In 2022"},"content":{"rendered":"

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One component of a successful digital marketing strategy is your social media presence.<\/p>\n

If you need numbers to prove the value of social media marketing, you\u2019ve come to the right place. There are now 4.55 billion<\/a> active social media users globally, but that number is 9.9% higher than last year.<\/p>\n

That means 400 million new people have signed up for at least one social media account within the last year.<\/p>\n

Worldwide, the top social networks<\/a> are Facebook, YouTube, WhatsApp, and Instagram.<\/p>\n

Continue reading to discover more reasons your business needs social media marketing.<\/p>\n

How Many People Use Social Media Each Month?<\/h2>\n

As of 2021, 84%<\/a> of the US population use at least one social media network.<\/p>\n

Worldwide, the active number of social media users is 57.6% of the total population. That means over half of the world<\/strong> regularly uses at least one social media network once a month.<\/p>\n

The top seven social networks have over 1 billion monthly active users.<\/p>\n

Facebook leads the list of most used social networks, followed by YouTube, and then the rest of the metaverse<\/a> \u2013 WhatsApp, Instagram, and Facebook Messenger.<\/p>\n

Let\u2019s take a closer look at the numbers.<\/p>\n

Average Amount of Monthly Users in 2021<\/h3>\n

The following are the statistics for monthly users of the top 15 social media apps<\/a> globally in 2021:<\/p>\n

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  1. Facebook \u2013 2.89 billion<\/li>\n
  2. \u00a0YouTube \u2013 2.29 billion<\/li>\n
  3. \u00a0WhatsApp \u2013 2.00 billion<\/li>\n
  4. \u00a0Instagram \u2013 1.39 billion<\/li>\n
  5. Facebook Messenger \u2013 1.30 billion<\/li>\n
  6. \u00a0WeChat (Weixin) \u2013 1.25 billion<\/li>\n
  7. \u00a0TikTok (Douyin) \u2013 1 billion<\/li>\n
  8. LinkedIn<\/a>\u00a0\u2013 800 million*<\/li>\n
  9. QQ \u2013 591 million<\/li>\n
  10. Sina Weibo \u2013 566million<\/li>\n
  11. \u00a0Telegram \u2013 550 million<\/li>\n
  12. \u00a0Snapchat \u2013 538 million<\/li>\n
  13. Kuaishou \u2013 506 million<\/li>\n
  14. Twitter \u2013 463 million<\/li>\n
  15. \u00a0Pinterest \u2013 454 million<\/li>\n<\/ol>\n

    * Total members \u2013 number of monthly active users listed.<\/em><\/p>\n

    In the U.S., the top social media platforms<\/a> used by a percentage of adults include the following:<\/p>\n

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    1. YouTube \u2013 81%<\/li>\n
    2. Facebook \u2013 69%<\/li>\n
    3. Instagram \u2013 40%<\/li>\n
    4. Pinterest \u2013 31%<\/li>\n
    5. LinkedIn \u2013 28%<\/li>\n
    6. Snapchat \u2013 25%<\/li>\n
    7. Twitter \u2013 23%<\/li>\n
    8. WhatsApp \u2013 23%<\/li>\n
    9. TikTok \u2013 21%<\/li>\n
    10. Reddit \u2013 18%<\/li>\n
    11. Nextdoor \u2013 13%<\/li>\n<\/ol>\n

      Platform-Specific Statistics<\/h2>\n

      Check out this list of 2021\u2019s social media industry leaders and some of their best performance statistics.<\/p>\n

      1. Facebook<\/h3>\n

      Facebook is at the top of this list for a reason. Not only did they knock the competition out of the park with 2.89+ billion users each month, but 69%<\/a> of U.S. adults have used Facebook at least once in the past year.<\/p>\n

      The Facebook statistics for 2021 tell a story where many chapters focus on the younger generations.<\/p>\n

      Over 53%<\/a> of Facebook users across the globe are in the 18-34 age group, with 25-34 year-olds leading at 31.5% and 18-24 year-olds at 22.7%.<\/p>\n

      Businesses also benefit greatly from Facebook. Over 200 million<\/a> businesses use Facebook to reach their customers.<\/p>\n

      It\u2019s not a surprise when you see that the average Facebook user clicks approximately 12 ads<\/a> per month.<\/p>\n

      If you\u2019re looking for more engagement for your brand, definitely try Facebook.<\/p>\n

      2. YouTube<\/h3>\n

      Google may be the leading search engine, but YouTube is the second most popular search engine<\/a> and website globally<\/a>.<\/p>\n

      People can\u2019t stop watching YouTube. In the United States, 62%<\/a> of YouTube users visit YouTube daily. On a monthly basis, over 2 billion<\/a> logged-in users watch an astounding 1 billion<\/a> hours of video daily.<\/p>\n

      Each minute, YouTube creators upload over 500 hours<\/a> of content. That\u2019s not only a lot of content but a lot of commercials and business promotions.<\/p>\n

      What advertisers will be happy to hear is that YouTube ads work<\/a>, reaching 2.29 billion YouTube users.<\/p>\n

      3. Instagram<\/h3>\n

      Instagram now connects over 1 billion<\/a> users who want to share and create.<\/p>\n

      People also like interacting with businesses on Instagram. Over 200 million<\/a> businesses receive visits from Instagram users daily. You can see why many companies are now turning to Instagram to promote their brand.<\/p>\n

      According to Instagram, 90%<\/a> of its users follow a brand and 87% take action when they see a product.<\/p>\n

      What\u2019s also interesting are the Instagram statistics on how people act when they shop. For example, 70% of shoppers look to Instagram for their next purchase, and over 130 million<\/a> Instagram users tap on shopping posts monthly.<\/p>\n

      Furthermore, 86%<\/a> of Instagram users would be likely to check out a product because it was shareworthy, and 50%<\/a> of shoppers have visited a website after seeing a product in Instagram Stories.<\/p>\n

      4. LinkedIn<\/h3>\n

      LinkedIn is worldwide. The professional network has over 800 million<\/a> users from over 200 countries. Known for being a great way to market yourself professionally<\/a> and make business connections, the site has a long reach.<\/p>\n

      In a survey about digital trust, U.S. consumers rated LinkedIn as the platform most likely to protect their privacy and data<\/a>.<\/p>\n

      According to Statista, 59.2%<\/a> of LinkedIn users fall into the 25-34 year-old age group, with 56.6% of users are male.<\/p>\n

      LinkedIn is also good for B2B businesses. According to a survey conducted by LinkedIn, they were the number 1 lead generation platform<\/a>.<\/p>\n

      5. Pinterest<\/h3>\n

      Pinterest isn\u2019t just for planning your wedding or saving 10 million recipes you\u2019ll never cook. It\u2019s for just about everything you can think of, which is part of why people use the site.<\/p>\n

      Over 459 million<\/a> people use Pinterest for inspiration, and\u00a080%<\/a> of weekly Pinterest users have discovered a new brand or product while perusing the network\u2019s feed.<\/p>\n

      And Pinterest has<\/strong> been doing quite well. Incredibly, the company\u2019s 2021 Q3 revenue grew 43%<\/a> year to year.<\/p>\n

      Pinterest users generally have a purpose, however. Compared to everyone else, Pinterest blows the competition away when it comes to intent. That\u2019s because 55%<\/a> of its users get on the app specifically to search for products.<\/p>\n

      6. TikTok<\/h3>\n

      With 1 billion monthly active users, where 60% of them are 18-34 years old, you cannot deny TikTok has a place in the marketing mix for many businesses.<\/p>\n

      The top categories<\/a>, based on hashtag views, include entertainment, dance, fitness\/sport, home renovation\/DIY, beauty, and fashion. Brands that can create content that fits in one of these categories will likely increase their visibility with TikTok audiences.<\/p>\n

      How important is TikTok to ecommerce? According to an Adweek & Morning Consult survey, 15%<\/a> of adults and 36% of Gen Z TikTok users have made a purchase based off of content seen on TikTok.<\/p>\n

      Get started with TikTok content with data-driven advice<\/a> from their platform.<\/p>\n

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      • Videos that take up the full screen (9:16 ratio) see a 60% lift in impressions.<\/li>\n
      • Videos with closed captioning or text on screen see a 55.7% lift in impressions.<\/li>\n
      • Videos with summary\/end card information see a 47.3% lift in impressions.<\/li>\n<\/ul>\n

        7. Snapchat<\/h3>\n

        Snapchat\u2019s potential ad audience and user base of 538 million make it a great platform for brands \u2013 especially brands marketing to 13-24 year-olds who make up over 58% of Snapchat\u2019s user base.<\/p>\n

        According to Snapchat, 306 million<\/a> people use the platform daily, spending an average of 30 minutes on the network. Over 210 million<\/a> snaps were being created each day as of 2019.<\/p>\n

        Snapchat advertising is growing. In 2021 Q3, Snapchat revenue surpassed 1 billion<\/a> U.S. dollars.<\/p>\n

        Conclusion<\/h2>\n

        As we move into 2022, we will see emergence of new trends<\/a>, features, and much more from social media.<\/p>\n

        Defined by an ability to change with the times, connect people, and engage, these social media titans will likely continue to drive the market.<\/p>\n

        The statistics don\u2019t lie: Social media is here, and it\u2019s here to stay.<\/p>\n

        More Resources:<\/strong><\/p>\n\n

        Featured image: Anna Frajtova\/Shutterstock
        <\/em><\/p>\n<\/div>\n