{"id":5324,"date":"2022-01-22T00:16:06","date_gmt":"2022-01-22T00:16:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/22\/how-to-create-functional-sops-that-your-employees-actually-use\/"},"modified":"2022-01-22T00:16:06","modified_gmt":"2022-01-22T00:16:06","slug":"how-to-create-functional-sops-that-your-employees-actually-use","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/22\/how-to-create-functional-sops-that-your-employees-actually-use\/","title":{"rendered":"How to Create Functional SOPs (That Your Employees Actually Use)"},"content":{"rendered":"

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Everybody tells you to make SOPs as an agency owner. It\u2019s the only way to grow, right?<\/p>\n

Yes\u2026and no.<\/strong><\/p>\n

Your marketing agency needs SOPs. That\u2019s a fact.<\/strong> But your agency doesn\u2019t need to waste time creating documents that collect digital dust. If you make SOPs for every single task in your business, your hiring process will be a breeze. But, soon, you\u2019ll find your employees and contractors aren\u2019t even opening up those SOPs. They figured out their way to get the task done, and it\u2019s more efficient.\u00a0<\/p>\n

All the time you spent on those SOPs is wasted\u2014and it could have been used in a better way. At this year\u2019s Traffic and Conversion Summit<\/a>, Ryan Deiss talked about the importance of creating SOPs and not<\/em> creating SOPs.<\/p>\n

That\u2019s the secret of functional SOPs that your employees actually use.\u00a0<\/strong><\/p>\n

We\u2019ll explain\u2026<\/p>\n

How to Create Functional SOPs<\/h2>\n

Functional SOPs are the brain of your business. We\u2019re not saying that you don\u2019t need SOPs. You definitely do. Standard operating procedures (SOPs) help you hire, move employees to different positions, and figure out where you\u2019re inefficient. Especially as an agency owner<\/a>, SOPs are your absolute best friend.<\/p>\n

If you want to scale your agency<\/a> from 5 clients to 10 and eventually 20+, SOPs are the way to do it. But only if you use them the right way. If you spend too much time on SOPs your employees don\u2019t use, you wasted time that could have been spent on lead generation or deliverables<\/a>.\u00a0<\/p>\n

Here are the 3 steps to create functional SOPs your employees open, use, and share.<\/strong><\/p>\n

Step #1: Choose the top tasks you need SOPs for<\/h3>\n

The first step in creating functional SOPs is figuring out what tasks need them. It\u2019s tempting to create an SOP for every single part of your business because it feels efficient. But, if your team doesn\u2019t use them, then it was a waste of time. As Ryan talked about in his Traffic and Conversion Summit<\/a> session, you only need SOPs for the most important tasks.<\/p>\n

Everything else will collect digital dust on your employee\u2019s desktops, never opened again. What\u2019s an important task? This can range from running your meetings, uploading content to WordPress, or writing podcast show notes. The important tasks of your business are the ones that are moving the needle <\/strong>and<\/em><\/strong> are consistently on to-do lists.<\/strong><\/p>\n