{"id":5286,"date":"2022-01-21T21:41:05","date_gmt":"2022-01-21T21:41:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/21\/how-marketers-can-use-behavioral-data-to-improve-customer-experiences\/"},"modified":"2022-01-21T21:41:05","modified_gmt":"2022-01-21T21:41:05","slug":"how-marketers-can-use-behavioral-data-to-improve-customer-experiences","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/21\/how-marketers-can-use-behavioral-data-to-improve-customer-experiences\/","title":{"rendered":"How marketers can use behavioral data to improve customer experiences"},"content":{"rendered":"

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\u201cMarketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,\u201d said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference<\/a>. \u201cThings could be different if science and data were combined within a single source of truth platform to help drive better outcomes.\u201d<\/p>\n

Digital disruptions are occurring more than ever before thanks to the 2020 pandemic and technological innovation. These changes have altered the way consumers behave in the purchasing process, which has in turn forced brands to accelerate their digital transformation efforts.<\/p>\n

\u201cWith consumer behavior drastically shifting to digital, this world is crowded with competitors quickly working to capture consumer attention,\u201d Sangha said. \u201cMarketing executives are struggling to stand out from competitors while trying to keep their current customers. \u201c<\/p>\n

\u201cNow more than ever, marketers need to be innovative and creative with their tools and data to quickly deliver eye-catching and innovative campaigns to stand out among the rest,\u201d she added.<\/p>\n

Despite the prevalence of tight deadlines and dwindling resources, marketers are expected to provide customers with engaging experiences. To combat this, Sangha recommends turning to psychology, gleaning behavioral insights from buyer journeys.<\/p>\n

Use behavioral science to understand decisions<\/h2>\n

\u201cBehavioral science is a great strategy for optimizing campaign performance through the help of psychology,\u201d Sangha said. She pointed to a helpful diagram (shown below) that illustrates the customer decision-making process from a psychological perspective.<\/p>\n