{"id":5254,"date":"2022-01-21T20:23:04","date_gmt":"2022-01-21T20:23:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/21\/how-to-drive-b2b-content-success-with-less\/"},"modified":"2022-01-21T20:23:04","modified_gmt":"2022-01-21T20:23:04","slug":"how-to-drive-b2b-content-success-with-less","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/21\/how-to-drive-b2b-content-success-with-less\/","title":{"rendered":"How To Drive B2B Content Success With Less"},"content":{"rendered":"

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\"1darry\"As more than half of U.S. workers look for new jobs and millions<\/a> quit their jobs, some companies have reacted <\/a>by offering increased training to expand the available candidate pool, while others added new benefits or perks to attract talent<\/a> and fill now-vacant positions. Nobody knows how long \u201cThe Great Resignation\u201d will last, but the labor disruption that comes with it will continue to challenge companies \u2014 and their marketing teams \u2014 to sustain headcount for some time.<\/p>\n<\/p><\/div>\n

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With quality talent trending to make moves at the drop of a hat (or, you know, better working conditions), unstable enterprise teams will likely feel the pressure to do more with less. For marketing departments, a staff crunch will result in teams struggling to keep up with critical initiatives, such as ongoing campaign execution, especially when it comes to digital content creation, production and delivery.<\/p>\n

If you\u2019re a business leader, this is bad news for two key reasons:<\/p>\n