{"id":52103,"date":"2023-03-14T17:01:20","date_gmt":"2023-03-14T17:01:20","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/14\/the-3-phase-email-marketing-workflow-broken-down\/"},"modified":"2023-03-14T17:02:31","modified_gmt":"2023-03-14T17:02:31","slug":"the-3-phase-email-marketing-workflow-broken-down","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/14\/the-3-phase-email-marketing-workflow-broken-down\/","title":{"rendered":"The 3-Phase Email Marketing Workflow Broken Down"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/03\/Workflow-Icon-1.png\" \/><\/p>\n<div>\n<p>\u00a0<\/p>\n<h2><strong>Part 1: Planning<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The primary section of an excellent electronic mail advertising and marketing workflow ought to guarantee alignment throughout all stakeholders. That features setting expectations and mapping out the aim of your electronic mail marketing campaign.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ask the best questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First issues first: break it right down to the fundamentals. You\u2019ll want to find out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Why<\/span><\/i><span style=\"font-weight: 400;\"> are you sending this electronic mail?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What<\/span><\/i><span style=\"font-weight: 400;\"> KPIs will let you know whether or not the e-mail achieved its purpose?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">How<\/span><\/i><span style=\"font-weight: 400;\"> will you do it?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-brief-planning-worksheet\/\" target=\"_blank\"><b>email campaign planning template<\/b><\/a><span style=\"font-weight: 400;\"> (out there as a Google Sheet) asks these questions and extra, serving to you get right down to the nitty gritty of your electronic mail sends all whereas holding everybody aligned\u2014and on observe.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Construct out your electronic mail modules<\/span><\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-modules-and-modular-email\/\" target=\"_blank\"><b>Email modules<\/b><\/a> <span style=\"font-weight: 400;\">(generally known as a element) are the constructing blocks to your emails that help you mix smaller sections to create a bigger electronic mail design. They arrive in varieties like:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, in the event that they\u2019re constructed and examined <\/span><i><span style=\"font-weight: 400;\">forward<\/span><\/i><span style=\"font-weight: 400;\"> of time, they\u2019ll assist save main time on improvement down the road.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our tip: make it a challenge! Put aside time to construct out your electronic mail modules and ultimately, you\u2019ll have have sufficient to construct your individual modular electronic mail design system. (Spoiler: we cowl this subsequent.)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Arrange your electronic mail design system<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s possible you&#8217;ll be aware of a <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/uxdesign.cc\/everything-you-need-to-know-about-design-systems-54b109851969\"><span style=\"font-weight: 400;\">design system<\/span><\/a><span style=\"font-weight: 400;\">\u2014however what about an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-system\/\" target=\"_blank\"><b>email design system<\/b><\/a><span style=\"font-weight: 400;\">? The identical precept applies: they\u2019re constructed to assist with effectivity and consistency, particularly with electronic mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An electronic mail design system is a set assortment of reusable parts, guided by requirements that groups use to create on-brand emails. They embrace issues like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Model colours<\/strong> <span style=\"font-weight: 400;\">and property like logos, icons, and imagery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>E-mail modules<\/strong> <span style=\"font-weight: 400;\">used to construct emails, like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-modules-and-modular-email\/\" target=\"_blank\"><span style=\"font-weight: 400;\">snippets and partials<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>E-mail templates<\/strong><span style=\"font-weight: 400;\"> that may be reused throughout campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Belief us: organising an electronic mail design system can pay dividends with serving to your group create higher emails, sooner. <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-system\/\" target=\"_blank\"><span style=\"font-weight: 400;\">We break it down into six steps here.<\/span><\/a><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>Give modular electronic mail creation a strive!<\/strong> <span style=\"font-weight: 400;\">Litmus makes it straightforward to go modular. Retailer and set up your snippets and partials in Design Library. <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Start your free trial \u2192<\/span><\/a><\/p>\n<h2><strong>Part 2: Construct &amp; QA<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you just\u2019ve recognized your electronic mail\u2019s objective and constructed out your modular electronic mail design system, it\u2019s time to place all of it collectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This subsequent section is the place electronic mail copy meets code\u2014and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-testing-and-qa\/\" target=\"_blank\"><span style=\"font-weight: 400;\">email testing and QA<\/span><\/a><span style=\"font-weight: 400;\"> takes place.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Craft your electronic mail copy<\/span><\/h3>\n<p><strong>E-mail copy<\/strong><span style=\"font-weight: 400;\"> is the bread and butter of your electronic mail campaigns. It\u2019s the place copy and design meet to assist information subscribers to taking motion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One issues to notice: writing copy for emails is in contrast to writing for every other advertising and marketing channels. You\u2019ve obtained to maintain sure issues in thoughts, like character counts and truncation. It\u2019s an artwork kind unto itself!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hold our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-copywriting-kit\/\" target=\"_blank\"><b>Email Copywriting Kit<\/b><\/a> <span style=\"font-weight: 400;\">useful as you write for:<\/span><\/p>\n<ul>\n<li><strong>Superb character counts<\/strong><span style=\"font-weight: 400;\"> to keep away from awkard truncation\u00a0<\/span><\/li>\n<li><strong>A pattern copy framework<\/strong> <span style=\"font-weight: 400;\">to make your individual<\/span><\/li>\n<li><strong>Writing ideas<\/strong><span style=\"font-weight: 400;\"> for compelling copy and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/guide-to-ctas\/\" target=\"_blank\"><span style=\"font-weight: 400;\">CTAs<\/span><\/a><\/li>\n<li style=\"list-style-type: none;\"\/><\/ul>\n<h3><span style=\"font-weight: 400;\">Construct your electronic mail<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As soon as electronic mail copy is finalized, you can begin constructing your electronic mail. That\u2019s the place electronic mail modules (those you&#8217;ll have constructed out earlier) come into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll be able to even take issues at step additional by constructing out a set of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-an-email-template\/\" target=\"_blank\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\">: an HTML file composed of reusable code modules, making it as straightforward as copying and pasting your copy, hyperlinks, and picture URLs to create an electronic mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An electronic mail template ought to:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Have well-defined parts<\/strong><span style=\"font-weight: 400;\">\u2014aka, the constructing blocks to your emails<\/span><\/li>\n<li aria-level=\"1\"><strong>Be well-tested<\/strong><span style=\"font-weight: 400;\"> in order that they don\u2019t break<\/span><\/li>\n<li aria-level=\"1\"><strong>Be accessible<\/strong><span style=\"font-weight: 400;\"> and optimized for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\" target=\"_blank\"><span style=\"font-weight: 400;\">Dark Mode\u00a0<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want some assist getting began? We created <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/subscription-email-templates.html\"><span style=\"font-weight: 400;\">six free email templates<\/span><\/a><span style=\"font-weight: 400;\"> so that you can tailor to your individual model\u2014totally optimized for 100+ electronic mail shoppers, apps, and units (together with Darkish Mode).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">E-mail testing and QA<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nobody likes to see an electronic mail they constructed, break. And subscribers don\u2019t wish to be on the receiving finish, both!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure the e-mail you construct is the one subscribers see. (Which means no damaged pictures, damaged hyperlinks, or Darkish Mode mishaps.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the use of electronic mail testing and QA, you\u2019ll be capable of make certain your emails seems pixel good, each time. Make it straightforward to QA take a look at with a guidelines of the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/email-marketing-checklist.html\"><span style=\"font-weight: 400;\">29 of the most common and critical checkpoints<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.litmus.com\/blog\/email-marketing-workflow\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Part 1: Planning The primary section of an excellent electronic mail advertising and marketing workflow ought to guarantee alignment throughout all stakeholders. That features&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-52103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 3-Phase Email Marketing Workflow Broken Down - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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