{"id":5145,"date":"2022-01-21T15:29:05","date_gmt":"2022-01-21T15:29:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/21\/6-industry-best-practices-in-sending-out-subscription-confirmation-emails\/"},"modified":"2022-01-21T15:29:05","modified_gmt":"2022-01-21T15:29:05","slug":"6-industry-best-practices-in-sending-out-subscription-confirmation-emails","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/21\/6-industry-best-practices-in-sending-out-subscription-confirmation-emails\/","title":{"rendered":"6 Industry Best Practices in Sending Out Subscription Confirmation Emails"},"content":{"rendered":"

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Suppose you provide your email address to a brand through their website or social media handle in exchange for subscribing to their newsletter or receiving any other resource. But, you didn\u2019t get an intimation from the brand\u2019s end as to whether they\u2019ve received your subscription request! <\/p>\n

Not only will this lead to annoyance, but you\u2019ll also begin to wonder if the brand you\u2019ve signed up with is legit or not.<\/p>\n

This is why instantly confirming subscriptions over email is critical for any brand. After all, you must satisfy leads by displaying proactive behavior through email marketing.<\/p>\n

Anyway, subscription confirmation emails have an excellent open rate of 65%<\/a>, along with an average click-through rate as high as 17%<\/a>. So, why would you miss the opportunity of confirming users of their subscription and letting them click on the CTAs included in your email? <\/p>\n

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Subscription Confirmation Emails: Definition and Benefits<\/h2>\n

Subscription confirmation emails are triggered when a customer or prospect performs an action, such as subscribing to your service or product. These emails are typically used to validate your potential customer\u2019s actions via a click of the confirmation button.<\/p>\n

Did you know that subscription confirmation emails are also a necessity for GDPR compliance<\/a>? GDPR stands for General Data Protection Regulation, and its dossier contains a set of European (EU) laws governing the usage of customer data. <\/p>\n

Even though this law protects European citizens from a data breach, several organizations worldwide accept and follow it. Informing your leads that you adhere to GDPR norms lends credibility to your brand. <\/p>\n

Additionally, subscription confirmation emails are responsible for engaging contacts and confirming their willingness to subscribe to your other solutions. What we mean is apart from sending an acknowledgment of subscription, you can also use this email to give them a peek into your other offerings. <\/p>\n

Alternatively, you can provide them a small discount or a freebie to keep them hooked and nurture them towards conversion. <\/p>\n

Subscription confirmation emails also help you build clean contact lists. How? At first, leads leave their email addresses in the subscription form available on your website, blog site, or social media profile. <\/p>\n

In the second step, you send a subscription confirmation link or a confirmation CTA to their inbox. Once they click on that link or button, you receive a fully qualified and interesting contact. This is called a double opt-in mechanism, and it fortifies your email list<\/a>.<\/p>\n

Double opt-ins help you verify lead email addresses and weed out ingenuine users right from the get-go. <\/p>\n

\"Bershka<\/p>\n

5 Industry Best Practices for Crafting Subscription Confirmation Emails<\/h2>\n

A subscription confirmation email falls within the category of transactional marketing emails because you\u2019re entering a two-way communication with the lead through them. And a study by Borrell Associates, Inc. and Merkle reveals that a whopping 64% of customers<\/a> consider transactional emails to be the most valuable type of brand communication.<\/p>\n

So, the narrative should shift from \u2018does my business need a subscription confirmation email?\u2019 to \u2018how should I create one that is noteworthy?\u2019. <\/p>\n

To help you answer the latter, here are 6 industry best practices for crafting a subscription confirmation email:<\/p>\n

1. Ensure Branding Consistency<\/h2>\n

Conform to your brand\u2019s style, color palette, font(s), and content tonality – be it on your website or email. Your subscription confirmation email must carry elements that match your website or blog site. Individuals must visually recognize your brand\u2019s colors and overall style. <\/p>\n

Ensuring consistent branding helps win your customer\u2019s trust. It\u2019s what makes you unique! And not just when you\u2019re sending a subscription confirmation email, but also when you send them future emails. <\/p>\n

If leads and customers receive visually inconsistent brand communication, they may stop opening your emails, or worse, flag you as a spam sender. Therefore, emphasize on consistent branding right from the start when you send them their subscription confirmation email.<\/p>\n

Actionable Tips to Ensure Branding Consistency<\/em><\/strong><\/p>\n