{"id":50840,"date":"2023-03-10T15:33:49","date_gmt":"2023-03-10T15:33:49","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/10\/robert-downey-jr-joins-aura-in-fight-against-cybercrime\/"},"modified":"2023-03-10T15:34:59","modified_gmt":"2023-03-10T15:34:59","slug":"robert-downey-jr-joins-aura-in-fight-against-cybercrime","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/10\/robert-downey-jr-joins-aura-in-fight-against-cybercrime\/","title":{"rendered":"Robert Downey Jr. Joins Aura in Fight Against Cybercrime"},"content":{"rendered":"

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As expertise continues to advance, so does the prevalence of cybercrime. Per the AARP, American households misplaced nearly $7 billion to cybercrime in 2021 alone.<\/p>\n

On-line safety supplier Aura desires to do its half to struggle cybercrime, however to take action it wants a powerful staff. Fortunately, there may be one individual keen to face alongside the model in battle who has some (onscreen) crime-fighting expertise: former Iron Man Robert Downey Jr.<\/p>\n

Aura has enlisted the Marvel Studios alum for its newest marketing campaign. He\u2019s additionally becoming a member of the model\u2019s board of administrators. As a part of this multi-year journey, Downey will function a model advocate and strategist. <\/p>\n

To help Aura\u2019s partnership with Downey, the model launched a 2-minute spot forward of the actor\u2019s SXSW session to debate on-line crime. The spot, titled \u201cFunction of a Lifetime\u201d and created in collaboration with company DDB San Francisco and Lower, exhibits Downey in an audition-style parody as he playfully expresses the objectives of the partnership.<\/p>\n

\u201cOn-line criminals are getting smarter, and the one option to keep a step forward of attackers is to make use of clever security applied sciences,\u201d Hari Ravichandran, founder and CEO of Aura, stated in a press release. \u201cHistorically, digital safety has required lots of consideration and upkeep. However I strongly consider that these instruments ought to cut back the burden of protection for customers.\u201d\u00a0<\/p>\n

\u201cTruthfully, the exponential progress of on-line crime, simply within the final a number of years, is actually terrifying,\u201d Robert Downey Jr. stated in a press release. \u201cIt requires an modern resolution to guard our households, which is why I\u2019m becoming a member of Hari and his staff at Aura to deal with the disaster head-on.\u201d<\/p>\n

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Preventing cybercrime<\/strong><\/h4>\n

Along with the partnership, Aura launched a brand new family-focused consumer expertise with new protections designed to forestall scams, hacks, fraud and different digital safety threats.\u00a0<\/p>\n

With many manufacturers such because the Orange Group <\/a>and the National Cybersecurity Alliance<\/a> already taking motion towards cyber security, Aura hopes creating user-friendly instruments will assist fight on-line criminals.\u00a0<\/p>\n

\u201cFunction of a Lifetime\u201d will run on the model\u2019s Youtube, social media channels and streaming platforms Hulu, Paramount+ and Tubi.<\/p>\n<\/p><\/div>\n