{"id":49728,"date":"2023-03-08T11:01:51","date_gmt":"2023-03-08T11:01:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/08\/the-secrets-top-pr-professionals-use-to-get-media-coverage\/"},"modified":"2023-03-08T11:02:52","modified_gmt":"2023-03-08T11:02:52","slug":"the-secrets-top-pr-professionals-use-to-get-media-coverage","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/08\/the-secrets-top-pr-professionals-use-to-get-media-coverage\/","title":{"rendered":"The Secrets Top PR Professionals Use to Get Media Coverage"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.oktopost.com\/blog\/wp-content\/uploads\/2023\/03\/Lauren-1.png\" \/><\/p>\n<div>\n<h2>Hearken to the podcast:<\/h2>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/anchor.fm\/radicallytransparent\/embed\/episodes\/Lauren-Gumport-on-the-Secrets-Top-PR-Professionals-Use-to-Get-Media-Coverage-e1vsi82\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Or catch us on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/lauren-gumport-on-the-secrets-top-pr-professionals\/id1494931430?i=1000603254464\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/1iKveCmjbQWITYLrODeqTP\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, or <a href=\"https:\/\/youtu.be\/tsKev5VXjWk\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n<p>Need to hear extra from famend B2B advertising and marketing leaders? Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/radically-transparent-2\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Episode Abstract<\/h2>\n<p>The period of time and vitality it takes to get your model featured in a top-tier media outlet isn&#8217;t for the faint of coronary heart. It\u2019s all about constructing significant relationships with the suitable folks.<\/p>\n<p>On this episode of Radically Clear, Lauren Gumport, Vice President of Communications and Model at Faye reveals a few of her prime secrets and techniques for getting top-tier media protection.<\/p>\n<p>She calls out how media professionals are busy folks and why it\u2019s as much as entrepreneurs to make their job simpler. One of many methods Lauren suggests entrepreneurs can construct an excellent relationship is by creating customized pitches for every journalist. Taking pitching to the following stage requires you to attach with the individual, not only a stranger who occurs to be a journalist.<br \/>Keep in mind, you\u2019re pitching to an individual, not a publication.<\/p>\n<p>All through the episode, Lauren confirms that if you would like top-tier protection, it&#8217;s important to ditch the \u201cspray and pray\u201d methodology when connecting with journalists. As a substitute, outline fifty to one-hundred reporters who matter to your house and construct these relationships over time.<\/p>\n<p>As well as, Lauren even dives into the kind of content material that issues, why social media managers ought to stay in-house, and the way she is measuring media relations\u2019 impression on the model.<\/p>\n<h3>Scorching Matters of this Episode Embody:<\/h3>\n<ul>\n<li>Why social media ought to stay in-house<\/li>\n<li>The best way to get top-tier protection for a model no one has heard of<\/li>\n<li>Constructing measurement plans to measure public relations successfully<\/li>\n<\/ul>\n<h2>Meet Lauren<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/lauren-gumport\/\" target=\"_blank\" rel=\"noopener\">Lauren Gumport<\/a> is the Vice President of Communications &amp; Model at journey insurance coverage disruptor, <a href=\"https:\/\/www.withfaye.com\/\" target=\"_blank\" rel=\"noopener\">Faye<\/a>.<\/p>\n<p>Passionate in regards to the mixture of journey and tech and the way the mixture of the 2 transforms experiences, Lauren has 10+ years of expertise in launching high-growth startups to world audiences.<\/p>\n<p>With a data-driven method to storytelling, Lauren has reached worldwide markets and pushed startup progress exponentially.<\/p>\n<p>Previous to Faye, Lauren labored as Director of International Communications at prime Y combinator-backed Guesty the place she took the model\u2019s journey tech resolution world, incomes an even bigger presence in key markets to be able to enhance the corporate\u2019s backside line and form the vacation-rental house\u2019s narrative as we all know it immediately.<\/p>\n<p>An award-winning media relations govt who advises startups on PR in her free time, Lauren can oftentimes be discovered working as a digital nomad defining and shaping the following developments in journey. Lauren\u2019s commentary has been revealed in shops together with <a href=\"https:\/\/www.buzzfeed.com\/toliv81757\/rat-5f9ansm2qy\" target=\"_blank\" rel=\"noopener\">BuzzFeed<\/a>, <a href=\"https:\/\/www.usatoday.com\/story\/travel\/advice\/2022\/03\/18\/vacation-time-how-avoid-crowds-your-spring-summer-trip\/7050115001\/\" target=\"_blank\" rel=\"noopener\">USA Today<\/a>, <a href=\"https:\/\/www.wsj.com\/articles\/this-thanksgiving-the-masks-are-off-the-dinners-inside-and-the-relatives-are-back-11636885802\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal<\/a>, and <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/07\/19\/three-ways-for-travel-brands-to-earn-customer-loyalty\/?sh=79f8c6a2b818\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>.<\/p>\n<h2>Watch the recording:<\/h2>\n<p><iframe loading=\"lazy\" title=\"Lauren Gumport on the Secrets Top PR Professionals Use to Get Media Coverage\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/tsKev5VXjWk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>Subscribe to the Radically Clear Podcast:<\/h3>\n<p><a href=\"https:\/\/www.oktopost.com\/blog\/radically-transparent-2\/\" target=\"_blank\" rel=\"noopener\">Keep binging Radically Transparent!<\/a><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/lauren-gumport-media-coverage\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hearken to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Need to hear extra from famend B2B advertising and marketing leaders? Catch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-49728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Secrets Top PR Professionals Use to Get Media Coverage - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2023\/03\/08\/the-secrets-top-pr-professionals-use-to-get-media-coverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secrets Top PR Professionals Use to Get Media Coverage - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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