{"id":4889,"date":"2022-01-20T22:42:46","date_gmt":"2022-01-20T22:42:46","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/google-ads-launches-placement-reports-for-performance-max-campaigns\/"},"modified":"2022-01-20T22:42:46","modified_gmt":"2022-01-20T22:42:46","slug":"google-ads-launches-placement-reports-for-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/google-ads-launches-placement-reports-for-performance-max-campaigns\/","title":{"rendered":"Google Ads launches placement reports for Performance Max campaigns"},"content":{"rendered":"

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Google Ads has launched placement reports for Performance Max campaigns, the company confirmed to Search Engine Land on Thursday. Placement reports<\/a> can be generated to see where ads have served for Performance Max campaigns as well as how many impressions they\u2019ve received.<\/p>\n

Tip of the hat to Gianpaolo Lorusso and Giuseppe Scollo for bringing this to our attention.<\/p>\n

Why we care.<\/strong> Google created the placement report to provide some insight into where Performance Max ads are showing, which may help advertisers with their brand safety efforts.<\/p>\n

Unfortunately, the data only shows where ads have served and their impressions \u2014 not click data. Nevertheless, this data may help inform your campaigns.\u00a0<\/p>\n

Google\u2019s statement.<\/strong> \u201cPlacement reports for Performance Max campaigns are a new reporting resource for advertisers to easily see where on Google\u2019s channels ads have served and associated impressions,\u201d a Google spokesperson said, \u201cWe created these reports to give advertisers more transparency and assurance around where their ads are showing.\u201d<\/p>\n

Marketers should keep an eye on Performance Max campaigns.<\/strong> Introduced in October 2020<\/a>, Google has steadily built out this automated campaign type. Support for it has been added to the Google Ads Insights page<\/a> <\/em><\/strong>as well as within the Google Ads API<\/a>.<\/p>\n

Performance Max campaigns became available to all advertisers<\/a> in November 2021. Google also announced that, beginning sometime in 2022, Smart Shopping and Local campaigns<\/a> will be rolled into Performance Max, which might indicate that the company is trying to usher more advertisers to this campaign type.<\/p>\n\n

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New on Search Engine Land<\/h3>\n
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About The Author<\/h3>\n
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