{"id":4867,"date":"2022-01-20T21:39:05","date_gmt":"2022-01-20T21:39:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/wait-how-many-blog-posts-to-get-traffic-to-your-website\/"},"modified":"2022-01-20T21:39:05","modified_gmt":"2022-01-20T21:39:05","slug":"wait-how-many-blog-posts-to-get-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/wait-how-many-blog-posts-to-get-traffic-to-your-website\/","title":{"rendered":"Wait\u2026 How Many Blog Posts to Get Traffic to Your Website?"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

\"SESSIONS\"<\/p>\n

It\u2019s a question every B2B content marketer asks and wants answered \u2014 especially when they are just embarking on their blogging journey.\u00a0<\/p>\n

\u201cHow many blog posts per week does it take to generate traffic?\u201d<\/p>\n

A logical follow-up question is \u201cHow long does it take to see results? Weeks? Months? Years?\u201d<\/p>\n

The universal answer to these questions is, of course: it depends. Gaining traction with digital marketing and content publication is a lot like scaling a mountain. You probably won\u2019t reach the summit in a day but you will eventually, provided you\u2019re committed to a slow and steady climb. Commonly, blogging for at least 12-18 months is necessary<\/span> before you can fully assess how effective it is for increasing website traffic and attracting\/converting new lead opportunities.<\/p>\n

Here at Weidert Group, we have experience with our own blog and dozens of others we have helped our complex B2B clients launch over the last decade or more. Based on industry data and our own, we\u2019ve concluded there is a definite tipping point once you consistently publish a certain number of blog posts per week. We\u2019ve also identified six factors that influence exponential traffic growth:<\/span><\/p>\n

    \n
  1. Website CMS and Domain Integration<\/li>\n
  2. Consistent Publishing Frequency<\/li>\n
  3. Content Quality<\/li>\n
  4. Leveraging On-Page SEO<\/li>\n
  5. Content Promotion and Backlinks<\/li>\n
  6. Competitors\u2019 Blogging Activity<\/li>\n<\/ol>\n

    How Many Blog Posts Before Traffic Improves? First Consider These Factors<\/h2>\n

    1. Website CMS and Domain Integration<\/h3>\n

    In an ideal world, your blog should be directly integrated within your main website content management system (CMS) so it lives within your website’s core domain. This helps your website build authority with search engines since every new blog article counts as an indexed page<\/span> filled with searchable content. Insights from tools like Google Search Console<\/a> will help you stay on top of key metrics surrounding your page indexing.<\/p>\n

    To the chagrin of some SEO experts<\/a> (including our own), you could have your blog live on an external platform with a subdomain such as blog.yourwebsitedomain.com<\/span>. Since this new subdomain has no content authority with search engines, you’re essentially starting from SEO scratch. Securing favorable Google rankings will take longer. We strongly recommend integrating the blog into your main website domain.<\/span><\/p>\n

    No matter where your blog lives, it’s key that visitors who come through the blog can easily access your core website pages \u2014 whether that be through the main website navigation appearing when viewing a blog (preferred), or strategic use of calls-to-action (CTAs) that direct blog visitors to specific pages of your website.<\/p>\n

    2. Consistent Publishing Frequency<\/h3>\n

    Google \u2014 and humans who frequent your website and\/or blog \u2014 prefer content sources that are consistent with their publishing frequency. If you want to build your credibility and traffic, choose how often you will post articles (daily, weekly, bi-weekly, etc.) and stick to the schedule<\/span>.<\/p>\n

    The decision on frequency is so important, in fact, that HubSpot created blogging frequency benchmarks<\/a> to help small and large businesses target the most realistic publishing cadence:\u00a0<\/p>\n

    <\/p>\n

    Source: HubSpot<\/a><\/p>\n

    3. Content Quality<\/h3>\n

    A daily or weekly blog frequency is only going to help you increase your traffic if the content is unique, thoughtful, and helpful to your readers. When creating any type of content, it’s always better to follow the rule of quality over quantity<\/span>, as long as you’re not posting only one blog article per month.<\/p>\n

    Developing quality content starts early by identifying buyer personas within your inbound marketing strategy<\/a>. Knowing the ideal person who should read your blog will help you tailor content that resonates with their pain points, needs, and possible solutions.<\/span> This will also help you form a content strategy that includes topic areas that position you as relevant and a potential thought leader<\/a> within your industry.<\/p>\n

    RELATED: Complete Guide to Creating an Annual Marketing Plan (+ Free Template)<\/a><\/p>\n

    4. Leverage On-Page SEO<\/h3>\n

    It\u2019s no longer enough to simply write great content with proper grammar and thought-provoking narratives; blog articles also need to appeal to search engines.<\/span> Keywords, headlines, meta descriptions, cleverly placed CTAs, and other critical elements of a blog<\/a> all work in tandem to drive organic traffic to your article and improve your SERP rankings. Don\u2019t underestimate the importance of on-page SEO<\/a> for every blog post you write.\u00a0\u00a0<\/p>\n

    5. Content Promotion & Backlinks<\/h3>\n

    Quality online content goes unread every day, largely due to lack of promotion<\/span>. It is a LOT harder to rank in the current content marketing\/SEO landscape simply by publishing frequently and doing on-page SEO. You now need a content promotion strategy<\/a>, too. Companies that take a team approach to promoting their content on social media<\/span> channels see a dramatic increase in attracting additional traffic \u2014 especially when you’re consistent about it!<\/p>\n

    <\/p>\n

    On a similar note, don’t feel like you can only promote a blog article once.<\/span> If a particular post is really popular with your readers on LinkedIn<\/a>, for example, share it again on LinkedIn a week or two later on your personal profile or in a different LinkedIn group (in a helpful, non-spammy way<\/a>, of course).\u00a0<\/p>\n

    And don\u2019t ignore other social media platforms!<\/span> Shape your content for maximum sharing<\/a> on Facebook, Twitter, and Instagram. A social strategy must be part of the equation when looking at driving traffic to your blog articles.<\/p>\n

    6. Competition in Your Industry<\/h3>\n

    If you’re really lucky, you might be the only one in your industry taking on blogging. If so, you’ll attract a lot more attention and traffic, especially if you set a high standard on the quality level of content you publish from the start.<\/span><\/p>\n

    But chances are you\u2019re not the only one. If your competition is already blogging, it’s up to you to outpace them with better content<\/span> that\u2019s published more frequently and with better promotion on the right channels. Sound like a challenge? It can be, but it can also be a true point of differentiation if you arm yourself with a well-defined inbound marketing competitive review<\/a> that drills into SEO and market positioning.<\/p>\n

    The Blogging Tipping Point<\/h2>\n

    At Weidert Group we\u2019ve been blogging since April 2011, which gives us more than a decade of quality blog posts. Launching our blog, though, wasn’t instant success out of the gate. It took years of hard work and content creation<\/span> to earn the results we enjoy today \u2014 including publishing a blog every business day for the first many years. We rarely missed that goal.\u00a0<\/p>\n

    As a result, we amassed a wealth of quality content and SEO credit and were then able to retool our approach to publishing frequency. We now post a combination of new and optimized articles two or three times per week.<\/p>\n

    But as I mentioned, it didn’t happen overnight. In our first 13 months of blogging (April 2011 to April 2012), months 5, 10, and 13 were the first ones in which we saw a tipping point of exponential traffic growth, as reflected in the following charts (Green = organic search traffic, Yellow = referral traffic, Turquoise = social media traffic, Orange = email traffic, Blue = direct traffic).<\/p>\n

    Overall Website Traffic Sources (First 13 Months of Blogging)<\/h3>\n

    <\/p>\n

    Organic Search Website Traffic (First 13 Months of Blogging) <\/h3>\n

    The total number of blog articles published during each of these tipping point months were as follows:<\/p>\n