{"id":48620,"date":"2023-03-05T06:56:16","date_gmt":"2023-03-05T06:56:16","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/05\/the-future-of-martech-apps-is-happening-in-smb-and-the-mid-market-heres-why\/"},"modified":"2023-03-05T06:57:24","modified_gmt":"2023-03-05T06:57:24","slug":"the-future-of-martech-apps-is-happening-in-smb-and-the-mid-market-heres-why","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/05\/the-future-of-martech-apps-is-happening-in-smb-and-the-mid-market-heres-why\/","title":{"rendered":"The future of martech apps is happening in SMB and the mid-market. Here&#8217;s why."},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"text\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Mid-Market Martech Spend Increasing\" class=\"wp-image-5476\" width=\"728\" height=\"396\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px-300x163.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px-1024x557.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px-768x418.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px.png\" alt=\"Mid-Market Martech Spend Increasing\" class=\"wp-image-5476\" width=\"728\" height=\"396\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px-300x163.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px-1024x557.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px-768x418.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>We\u2019re busy engaged on the 2023 version of the <a href=\"https:\/\/chiefmartec.com\/2022\/05\/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com\/\">martech landscape<\/a> (interactive model at <a href=\"https:\/\/martechmap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">martechmap.com<\/a>) that will likely be launched on #MartechDay, Might 2. Spoiler alert: in case you had been betting this is able to be the 12 months the martech supernova collapses right into a black gap\u2026 effectively, you would possibly consider hedging that wager.<\/p>\n<p>The variety of weekly martech-related product launches on Product Hunt and new funding bulletins on TechCrunch continues unabated. Most just lately, a ton are using the wave of generative AI with new APIs from OpenAI, Azure, and AWS. To make certain, there are plenty of duplicative concepts, and competitors will in the end shake out a bunch. However there\u2019s extra <a href=\"https:\/\/chiefmartec.com\/2022\/10\/why-there-are-10000-martech-products-that-kinda-all-do-the-same-thing-but-not-really\/\">diversity of innovation<\/a> occurring right here than cynics will acknowledge.<\/p>\n<p>So who\u2019s shopping for all of this new martech?<\/p>\n<p>Enterprises have a rising variety of area of interest use circumstances that their legacy platforms don\u2019t tackle. The push in the direction of <a href=\"https:\/\/chiefmartec.com\/2022\/08\/the-2nd-age-of-martech-has-arrived-and-its-all-about-convergence-in-ecosystems\/\">open ecosystems<\/a> makes it simpler for firms to enhance these investments with specialist apps.<\/p>\n<p>On the alternative finish of the spectrum, it&#8217;s a golden age of instruments for particular person creators \u2014 whether or not they\u2019re impartial or engaged on the sting of a giant group. It\u2019s been a few years since I introduced my speak on <a href=\"https:\/\/chiefmartec.com\/2021\/03\/marketing-superpowers-ai-code-transform-every-marketer-maker\/\">Marketing Superpowers: How AI &amp; No Code Transform Every Marketer into a Maker<\/a>. The state-of-the-art there has since leapt forward a full technology. (Memo to self: time to create the two.0 model of that presentation.)<\/p>\n<p>However the true candy spot for martech and salestech innovation appears to be in upper-SMB and the mid-market. Now \u2014 disclosure \u2014 I\u2019m the VP of platform ecosystem at HubSpot, which is a number one platform in that house. So assume I\u2019m biased. However I introduced knowledge to again up my declare.<\/p>\n<p>First, on the HubSpot facet, my crew works with our tech companions contributing to our App Market of over 1,350 integrations. I&#8217;ve a front-row seat to new startups constructing into our platform, and I\u2019m frequently amazed by the creativity of the brand new and up to date merchandise that companions carry to our ecosystem. I swear, I\u2019m not attempting to pitch you. However purely for instance functions, have a look by way of <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/all-categories?eco_sortField=FIRST_PUBLISHED&amp;eco_sortOrder=DESC\" target=\"_blank\" rel=\"noreferrer noopener\">the most recently listed apps<\/a> to get a way of all of the various things individuals are constructing for mid-market advertising and gross sales groups.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Latest Apps Integrated into HubSpot's CRM Platform\" class=\"wp-image-5480\" width=\"728\" height=\"463\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023-300x191.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023-1024x651.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023-768x488.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023.png\" alt=\"Latest Apps Integrated into HubSpot's CRM Platform\" class=\"wp-image-5480\" width=\"728\" height=\"463\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023-300x191.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023-1024x651.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/hubspot-app-marketplace-new-feb2023-768x488.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>However okay, okay, let me share some utterly impartial knowledge with you.<\/p>\n<p>Final week, I caught up with <a href=\"https:\/\/www.linkedin.com\/in\/rogerb\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roger Beharry Lall<\/a>, the analysis director at IDC targeted on <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=IDC_P43775\" target=\"_blank\" rel=\"noreferrer noopener\">marketing and promotional applications for growth companies<\/a>. He kindly shared a few of his newest findings with me that I discovered completely fascinating.<\/p>\n<p>The <a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-spend_1456px.png\" target=\"_blank\" rel=\"noreferrer noopener\">chart<\/a> on the prime of this publish is the primary knowledge level that caught my consideration. <strong>53%<\/strong> of mid-sized firms plan to extend their spending on <strong><em>new<\/em><\/strong> advertising applied sciences this 12 months. Almost 1 in 5 plan to <em>considerably<\/em> improve their spend on new martech.<\/p>\n<p>Have I sufficiently emphasised the phrase <em>new<\/em>?<\/p>\n<p>That is within the context of \u201cpresent macro-economic conditions.\u201d In different phrases, regardless of the uncertainty of the financial system this 12 months \u2014 or, maybe <em>as a result of<\/em> of it \u2014 mid-market firms are searching for to speculate extra in martech right this moment. They see it as important to their progress and competitiveness. Not like media budgets which are typically extremely elastic, they see martech as extra foundational and evergreen. It\u2019s not simply the tech. It\u2019s the organizational capital they\u2019re growing to harness it successfully.<\/p>\n<p>Now, that doesn\u2019t imply it\u2019s all shiny-object stack explosion within the mid-market:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Mid-Market Martech Being Restructured\" class=\"wp-image-5477\" width=\"728\" height=\"389\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px-300x160.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px-1024x547.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px-768x410.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px.png\" alt=\"Mid-Market Martech Being Restructured\" class=\"wp-image-5477\" width=\"728\" height=\"389\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px-300x160.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px-1024x547.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-restructure_1456px-768x410.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>In keeping with IDC, 31% of SMBs plan to scale back their martech stack, at the very least in amount of apps. That\u2019s true consolidation. (\u201cSure, Virginia, martech consolidation does occur.\u201d)<\/p>\n<p>One other 24% \u2014 1 in 4 \u2014 plan to change out martech distributors. The dimensions of their stack, as measured in variety of apps, might not develop or shrink, however the make-up of which martech merchandise they use goes to vary. (This aligns with comparable findings from my pals at martech.org of their annual <a href=\"https:\/\/chiefmartec.com\/2022\/07\/marketers-keep-replacing-major-martech-apps-integration-1-factor-for-replacements\/\">martech replacement survey<\/a>.) This is a chance for brand spanking new martech startups to disrupt incumbents.<\/p>\n<p>Probably the most attention-grabbing statistic in that chart above is that 28% \u2014 practically 1 in 3 \u2014 plan to <strong>essentially restructure their martech stack<\/strong>. That\u2019s extra than simply consolidating or swapping distributors tit-for-tat. That\u2019s rethinking the entire shebang. When it comes to <a href=\"https:\/\/chiefmartec.com\/2016\/11\/martecs-law-great-management-challenge-21st-century\/\">Martec\u2019s Law<\/a>, this can be a uncommon reset alternative.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Martec's Law Reset Event\" class=\"wp-image-5481\" width=\"728\" height=\"367\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event-300x151.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event-1024x516.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event-768x387.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event.png\" alt=\"Martec's Law Reset Event\" class=\"wp-image-5481\" width=\"728\" height=\"367\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event-300x151.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event-1024x516.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/martecs-law-reset-event-768x387.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>That\u2019s an enormous alternative for progressive martech services and products companies to assist craft the New Advertising Stack.<\/p>\n<p>So what triggers mid-market firms to go seeking new martech?<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Reasons Mid-Market Companies Switch Martech\" class=\"wp-image-5478\" width=\"728\" height=\"396\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px-300x163.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px-1024x557.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px-768x418.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px.png\" alt=\"Reasons Mid-Market Companies Switch Martech\" class=\"wp-image-5478\" width=\"728\" height=\"396\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px-300x163.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px-1024x557.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/03\/mid-market-martech-switch_1456px-768x418.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>Effectively, if their present distributors grow to be too costly, that\u2019s the highest motivation to do some spring cleansing. Carefully associated, in the event that they don\u2019t assume they\u2019re getting worth for the cash they&#8217;re spending, that\u2019s the second most typical purpose to go purchasing for extra fuel-efficient fashions.<\/p>\n<p>As Roger put it extra colloquially, \u201cPresent me the cash.\u201d<\/p>\n<p>However the subsequent two most typical causes \u2014 and that is essential \u2014 are firms searching for <strong>recent perspective\/innovation<\/strong> (34%) or navigating their very own <strong>group evolution<\/strong> (30%). They\u2019re proactively trying to find what\u2019s new.<\/p>\n<p>Or, in Roger\u2019s phrases, \u201cPresent me the longer term.\u201d<\/p>\n<p>Collectively, these are the the reason why the way forward for martech will more and more seem in these SMB and mid-market firms first. They\u2019re prepared to speculate cash in new martech. There\u2019s a large number of them worldwide, representing an unlimited addressable marketplace for martech distributors. (In distinction, what number of Fortune 500 firms are there? And who\u2019s buried in Grant\u2019s tomb?) They&#8217;ve sufficient scale and progress momentum that they&#8217;ve attention-grabbing challenges and alternatives to be solved. They\u2019re not wedded to gargantuan legacy platforms that may take a jack hammer to dislodge.<\/p>\n<p>Most of all, they\u2019re deliberately searching for the way forward for martech.<\/p>\n<p>As a result of that spirit of innovation is how right this moment\u2019s small firms grow to be mid-sized, and the mid-sized grow to be tomorrow\u2019s enterprises.<\/p>\n<p>P.S. Are you a advertising operations chief at a mid-market firm? Please contemplate coming into your stack within the <a href=\"https:\/\/chiefmartec.com\/2023\/02\/entries-now-being-accepted-for-the-2023-stackies-awards-whats-in-your-stack\/\"><strong>2023 Stackie Awards<\/strong><\/a> to share with us a few of the progressive new advertising apps that you just\u2019ve adopted and the way they match into your total martech capabilities.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"The 2023 Stackie Awards\" class=\"wp-image-5461\" width=\"728\" height=\"409\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card-300x169.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card-1024x575.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card-768x431.jpg 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card.jpg\" alt=\"The 2023 Stackie Awards\" class=\"wp-image-5461\" width=\"728\" height=\"409\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card-300x169.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card-1024x575.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/stackie-awards-2023-card-768x431.jpg 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<div class=\"astra-advanced-hook-4623 \">\n<div class=\"wp-block-columns bottom-of-post-optin-widget\">\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<h3 class=\"has-text-align-center\">Get chiefmartec.com immediately in your inbox!<\/h3>\n<p class=\"has-normal-font-size\"><meta charset=\"utf-8\"\/>Subscribe to my e-newsletter to get the newest insights on martech as quickly as they hit the wire. I often publish an article each week or two \u2014 aiming for high quality over amount.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/chiefmartec.com\/2023\/03\/the-future-of-martech-apps-is-happening-in-smb-and-the-mid-market-heres-why\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-future-of-martech-apps-is-happening-in-smb-and-the-mid-market-heres-why\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re busy engaged on the 2023 version of the martech landscape (interactive model at martechmap.com) that will likely be launched on #MartechDay, Might 2. Spoiler&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-48620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The future of martech apps is happening in SMB and the mid-market. Here&#039;s why. - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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