{"id":4817,"date":"2022-01-20T19:22:04","date_gmt":"2022-01-20T19:22:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/3-strategies-to-create-better-customer-journeys-across-any-channel\/"},"modified":"2022-01-20T19:22:04","modified_gmt":"2022-01-20T19:22:04","slug":"3-strategies-to-create-better-customer-journeys-across-any-channel","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/3-strategies-to-create-better-customer-journeys-across-any-channel\/","title":{"rendered":"3 strategies to create better customer journeys across any channel"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

\u201cLots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,\u201d said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference<\/a>. \u201cTheir biggest challenge is not necessarily envisioning what they want that journey to look like or what they want that customer experience to be, but more about translating what\u2019s on the whiteboard into the market.\u201d<\/p>\n

Most marketers are looking for practical ways to improve their customer journeys<\/a>, but this can be more easily said than done. Marketing departments often have to adjust outdated technology systems to meet customer needs along their buying journeys while improving processes on the fly.<\/p>\n

\u201cEverybody has one of these customer journey maps,\u201d Hannigan said. \u201cThe real trick is not in envisioning all the things you could do, but figuring out how to get practical.\u201d He discussed strategy in the context of the travel and hospitality industry.<\/p>\n