{"id":4794,"date":"2022-01-20T18:23:50","date_gmt":"2022-01-20T18:23:50","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/nofollow-ugc-or-sponsored-link-attributes-and-how-to-usethem\/"},"modified":"2022-01-20T18:23:50","modified_gmt":"2022-01-20T18:23:50","slug":"nofollow-ugc-or-sponsored-link-attributes-and-how-to-usethem","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/nofollow-ugc-or-sponsored-link-attributes-and-how-to-usethem\/","title":{"rendered":"Nofollow, UGC Or Sponsored Link Attributes and How to Use\nThem"},"content":{"rendered":"

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\n Google has encouraged website owners to use “nofollow” link attribute for years to mark self-serving, user-generated and paid links.\n<\/p>\n

\n Then in 2019<\/a>, they added two more link attributes – rel=”sponsored” and rel=”ugc” – that would allow them to better understand link graphs.\n<\/p>\n

\n When introducing the two extra link attributes, Google also pointed out that they were changing their treatment of the nofollow attribute. Before then nofollow had been a strong signal for Google: They would not use it in their algorithm.\n<\/p>\n

\n Ever since the 2019 announcement, Google has claimed to treat nofollow as they wished, on a case by case basis. That may mean that sometimes Google would include nofollow links when evaluating your pag equity.\n<\/p>\n

\n Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, are discussing the recent word from Google on the three attributes. \n<\/p>\n

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\n Basically, what John Mueller, Webmaster Trends Analyst at Google, said on Twitter was that all the three attributes – nofollow, ugc and sponsored – carry the same SEO value (which possibly means no SEO value at all?… or?)\n<\/p>\n

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\n After hours of unsuccessful searching: I have a question for you @JohnMu<\/a>: Is a nofollow backlink better, equal or worse than an ugc and a sponsored backlink?\n <\/p>\n

— Michelle Christen (@Michelle_Celin) December 29, 2021<\/a>\n <\/p><\/blockquote>\n<\/div>\n

\n This left a lot of SEOs puzzled: Why do all of the three attributes exist then?\n<\/p>\n

\n Google helpfully offers<\/a> a graph on how to use each of the three link attributes:\n<\/p>\n

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\n But there’s no clear benefit in using any of these.\n<\/p>\n

\n I mean, we know why we need to use Schema to help Google understand our pages and focus better: We will get rich snippets in search.\n<\/p>\n

\n But what’s the reason for using those multiple link attributes, beyond helping Google?\n<\/p>\n

\n Nofollow is pretty clear: We use it to mark self-serving links (like paid and guest post links) to stay out of trouble with Google. We need to be clear: These are links we paid for, so, please, Google, don’t use these for or against us.\n<\/p>\n

\n As for the other two attributes, I am not sure any SEOs have ever seriously recommended using them. Nofollowing links is good enough.\n<\/p>\n

\n Nofollowing a risky link is a good way to stay away from Google’s penalties because you’d better not get penalized today.\n<\/p>\n

\n Google does say that they already know the good from the bad: So it is not quite clear why we have so many link attributes to label our own link graph.\n<\/p>\n

\n Yet, when in doubt, nofollowing a questionable link is always a good idea, especially when it comes to user generated content on your site.\n<\/p>\n

\n The post Nofollow, UGC Or Sponsored Link Attributes and How to Use Them<\/a> appeared first on Internet Marketing Ninjas Blog<\/a>.\n<\/p>\n