{"id":4784,"date":"2022-01-20T18:00:32","date_gmt":"2022-01-20T18:00:32","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/ai-based-email-marketing-twilio-sendgrid\/"},"modified":"2022-01-20T18:00:32","modified_gmt":"2022-01-20T18:00:32","slug":"ai-based-email-marketing-twilio-sendgrid","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/ai-based-email-marketing-twilio-sendgrid\/","title":{"rendered":"AI-Based Email Marketing | Twilio SendGrid"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/sendgrid.com\/wp-content\/uploads\/2022\/01\/Untitled-design-76.png\" \/><\/p>\n<div data-swiftype-name=\"body\">\n<p><span style=\"font-weight: 400;\">Modern-day artificial intelligence (AI) meets email marketing, the powerful communications channel born in the 1970s. It\u2019s like Siri and <\/span><i><span style=\"font-weight: 400;\">Secretariat<\/span><\/i><span style=\"font-weight: 400;\"> teamed up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OK, jokes aside, AI has improved the way marketers and developers create engaging email campaigns. Because of it, email teams can now use AI to personalize content, predict engagement, choose optimal send times, and ultimately, drive conversions. It\u2019s pretty nifty stuff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we\u2019re getting ahead of ourselves. Let\u2019s take a step back and define AI-based email marketing\u2014then we can get into all the things you can do with it.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is AI-based email marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI-based email marketing is a form of machine learning. In an email program, it\u2019s the set of rules and processes that allows programs to analyze hundreds or thousands of inboxes for marketers to create better, more personalized content for subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI can help email teams understand deep insights, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which subject lines perform better<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What times recipients tend to open emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What the optimal frequency for sending emails is<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When to send an abandoned cart email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which new segments to include in your email list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How recipients interact with your emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to personalize future content to better engage subscribers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a nutshell, AI can help email teams know what kind of email to send, to whom, when, and how often. However, AI doesn\u2019t replace marketers or developers but rather helps streamline their processes and analyze (and use) big data in real time.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4 AI for email marketing benefits<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI is a game-changer for email marketing teams, whether you\u2019re a team of 1 or 100. Here are a few of the benefits of using AI in your email program:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI learns about each of your customers: their history, engagement behaviors, interests, and habits. It then uses this information to determine what product recommendations, discounts, or freebies will best resonate with each recipient on your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when someone visits your website and browses a certain selection of items, AI can retarget that potential customer via email if they abandon their cart before checkout. It\u2019ll know what items they were looking at and let them know if there\u2019s been a price change, discount, or it\u2019s close to selling out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of personalization goes beyond adding someone\u2019s first name to an email. It engages with them based on their behaviors, increasing their chance of converting to a customer.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Efficiency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Humans can do practically anything you ask your email marketing AI to do\u2014it just takes a money-wasting amount of time. Email automations and AI optimizations let your email marketing teams focus on big-picture problem-solving and solutions rather than choosing individual send times or sifting through product recommendations to send to a single customer on your list of 200,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI also analyzes your email programs\u2019 performance and customer behavior in real time, which means you can use the data from yesterday\u2019s email campaign to inform tomorrow\u2019s send. And you can accomplish this without having a team of dedicated data scientists constantly sifting through your analytics to pull out email optimization insights.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI can also help your email program, even if your program is already crushing it. When optimizing an email, AI makes teeny-weeny tweaks that add up to a big difference. For example, AI can help optimize your email program by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjusting the send time to better align with customer behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommending a different subject line that\u2019ll likely get a higher open rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmenting your audience to increase the likelihood of engagement and conversion<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4. Automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You and your marketing team won\u2019t always be at your computer when a customer needs help or an email recipient joins your email list. Nor should you manually route customers through a journey that AI can guide them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-powered email automation can help you send the right content, to the right recipient, at the right time. It can use prewritten copy, promotions, links, and blog post snippets to engage your audience without any human intervention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, your AI-powered email campaigns continue to improve themselves by consuming data and making changes. So if an automated email doesn\u2019t perform well, AI will adjust future campaigns to improve the content, timing, or promotion.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AI for email marketing tools\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Twilio SendGrid has built several AI-based email marketing tools to help improve the email experience for senders and recipients alike. Here are a few of those tools:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Validation: <\/b><span style=\"font-weight: 400;\">Our real-time API scans your list to detect and prevent invalid email addresses, creating a clean list that reduces your bounce rates and improves your deliverability. The email validation tool also helps users submit their correct email address the first time, eliminating typos and lost leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Neural Protection: <\/b><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/sendgrid.com\/blog\/building-artificial-intelligence-into-sendgrid-our-journey-so-far-and-what-it-means-for-you\/\"><span style=\"font-weight: 400;\">neural protection<\/span><\/a><span style=\"font-weight: 400;\"> increases your deliverability rates by identifying risky sending patterns. The AI monitors your sending behaviors and inspects outgoing messages to spot ways you might be hurting your reputation with inbox service providers (ISPs). It also intelligently paces your sending and schedules retries for each ISP (as needed) to ensure maximum inboxing with each provider.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliverability Insights: <\/b><span style=\"font-weight: 400;\">Our AI scans your real-time metrics and email performance to provide recommendations and actionable insights. This dynamic email advice helps improve your email deliverability and boost the overall success of your email program.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Explore Twilio SendGrid\u2019s Email API<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want to try Twilio SendGrid and our AI-based email marketing tools? <\/span><a href=\"https:\/\/signup.sendgrid.com\/\"><span style=\"font-weight: 400;\">Sign up for a free account<\/span><\/a><span style=\"font-weight: 400;\"> to get started. It\u2019ll take just a minute for you to get up and running\u2014no credit card required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t worry about scalability, either\u2014we send over 100 billion emails per month, and all this email data helps improve our tools. Learn more about our Email API <\/span><a href=\"https:\/\/sendgrid.com\/solutions\/email-api\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/sendgrid.com\/blog\/ai-based-email-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern-day artificial intelligence (AI) meets email marketing, the powerful communications channel born in the 1970s. It\u2019s like Siri and Secretariat teamed up.\u00a0 OK, jokes aside,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI-Based Email Marketing | Twilio SendGrid - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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