{"id":47288,"date":"2023-03-01T19:20:34","date_gmt":"2023-03-01T19:20:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/01\/warnermedias-robert-wheeler-becomes-groupms-cmo-for-na\/"},"modified":"2023-03-01T19:22:05","modified_gmt":"2023-03-01T19:22:05","slug":"warnermedias-robert-wheeler-becomes-groupms-cmo-for-na","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/01\/warnermedias-robert-wheeler-becomes-groupms-cmo-for-na\/","title":{"rendered":"WarnerMedia’s Robert Wheeler Becomes GroupM’s CMO for NA"},"content":{"rendered":"

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WPP\u2019s media group GroupM has named Robert Wheeler as its chief advertising and marketing officer for North America.<\/p>\n

Wheeler, who served as group vp and company communications lead at WarnerMedia, has joined the chief management crew reporting to North America CEO Kirk McDonald.<\/p>\n

He will likely be chargeable for shaping and growing GroupM\u2019s inside and exterior narrative together with driving collaboration throughout its companies: Mindshare, Wavemaker and EssenceMediacom throughout the U.S. and Canada.\u00a0<\/p>\n

\u201cHis distinctive advertising and marketing expertise have earned him a status for constructing belief with varied audiences,\u201d stated McDonald in an announcement. \u201cWe’re excited to have Robert be part of our crew as GroupM shapes the following period of media for our shoppers.\u201d\u00a0<\/p>\n

Earlier than WarnerMedia, Wheeler was the top of world communications at Xandr and held roles at AT&T, TiVo and NBCUniversal.<\/p>\n

\u201cGroupM is a beacon of purpose-driven excellence within the media trade, creating impactful experiences that resonate with each manufacturers and customers,\u201d added Wheeler.<\/p>\n

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He will likely be based mostly out of GroupM\u2019s places of work in New York.<\/p>\n

Final month, GroupM completed the merger of two agencies<\/a>\u2014Essence and Mediacom to kind a brand new tremendous company which is able to see the mixed company make use of over 10,000 individuals around the globe. EssenceMediacom can even function with a shopper record that features PlayStation, Adidas, Airbnb, Bayer, Dell, EY, Google, Mars, NBCUniversal, Procter & Gamble, Signet, Goal, The Coca-Cola Firm and Uber.\u00a0<\/p>\n

In the meantime, GroupM has additionally introduced an up to date model of its carbon calculator based mostly on the\u00a0media decarbonization methodology<\/a>\u00a0launched final July. The calculator permits companies to estimate the carbon emissions of a shopper\u2019s marketing campaign based mostly on the breakdown of the media purchase, utilizing channel-level emissions information.<\/p>\n<\/p><\/div>\n