{"id":47276,"date":"2023-03-01T18:56:49","date_gmt":"2023-03-01T18:56:49","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/01\/ftc-warns-tech-companies-about-over-hyping-ai-claims\/"},"modified":"2023-03-01T18:57:58","modified_gmt":"2023-03-01T18:57:58","slug":"ftc-warns-tech-companies-about-over-hyping-ai-claims","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/03\/01\/ftc-warns-tech-companies-about-over-hyping-ai-claims\/","title":{"rendered":"FTC warns tech companies about over-hyping AI claims"},"content":{"rendered":"

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As artificial intelligence<\/a> hype spins ever greater, the FTC is warning tech firms in opposition to making unsubstantiated claims about AI. <\/p>\n

\u201cWe\u2019ve already warned<\/a> companies to keep away from utilizing automated instruments which have biased or discriminatory impacts,\u201d Michael Atleson, an legal professional within the division of promoting practices, wrote in a post on the commission\u2019s blog.<\/a> \u201cHowever the reality is that some merchandise with AI claims may not even work as marketed within the first place. \u2026 Entrepreneurs ought to know that \u2014 for FTC enforcement functions \u2014 false or unsubstantiated claims a few product\u2019s efficacy are our bread and butter.\u201d<\/p>\n

The feeding frenzy for all issues AI-related started on the finish of November when OpenAI launched ChatGPT. Inside every week greater than one million individuals had signed up for the service. By the top of February that quantity was at 100,000,000. This was spurred, partly, by Microsoft announcing it would be adding ChatGPT<\/a> to most of its merchandise. Even Google\u2019s bungled announcement<\/a> for Bard, its personal AI-powered chatbot, hasn\u2019t cooled issues down.<\/p>\n

\u201c[Artificial intelligence is] an ambiguous time period with many doable definitions,\u201d Atleson wrote within the amusing and typically literary submit. \u201cHowever one factor is for certain: it\u2019s a advertising and marketing time period. Proper now it\u2019s a sizzling one. And on the FTC, one factor we learn about sizzling advertising and marketing phrases is that some advertisers received\u2019t be capable of cease themselves from overusing and abusing them.\u201d<\/p>\n

Dig deeper: <\/em><\/strong>How AI can help your marketing right now<\/em><\/strong><\/a><\/p>\n

The submit lays out 4 of the factors the FTC will use for inspecting claims:<\/p>\n