{"id":4684,"date":"2022-01-20T13:42:26","date_gmt":"2022-01-20T13:42:26","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/51-of-marketers-still-struggling-to-produce-creative-content-for-social-media\/"},"modified":"2022-01-20T13:42:26","modified_gmt":"2022-01-20T13:42:26","slug":"51-of-marketers-still-struggling-to-produce-creative-content-for-social-media","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/51-of-marketers-still-struggling-to-produce-creative-content-for-social-media\/","title":{"rendered":"51% of Marketers Still Struggling to Produce Creative Content for Social Media"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it.<\/p>\n

Hootsuite recently published<\/a> the results of its \u201cSocial Trends 2022\u201d survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. About 43% are challenged by the decline of organic reach and the need to increase paid advertising<\/a> budgets, while 34% are finding difficulty integrating data and technology to craft a unified customer view.<\/p>\n

\"\"<\/p>\n

This year, most marketers (53%) want to try to increase brand awareness with social media marketing<\/a>. Forty-six percent are attempting to increase their acquisition of new customers, while the same percentage are looking to drive conversions. Nearly 30% would like to improve their company\u2019s competitive advantage.<\/p>\n

B2B Marketers and Social Media Marketing Success<\/h2>\n

While social media has proven to be challenging for many, previous research suggests that B2B marketers, in particular, are seeing it grow in potential as a channel.<\/p>\n

Oktopost conducted<\/a> \u201cThe 2021 State of B2B Social Media Marketing,\u201d and data indicated that social media (82%) has been a top growing marketing channel for B2B marketers over the past 12 months. This was followed by website (67%), search\/PPC (39%), and email (37%).<\/p>\n

Additionally, social media marketing (78%) was cited as the most effective marketing initiative amidst the COVID-19 pandemic, followed by email marketing (55%).<\/p>\n<\/p><\/div>\n