{"id":46716,"date":"2023-02-28T16:46:04","date_gmt":"2023-02-28T16:46:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/28\/the-ultimate-guide-to-selling-your-blog-for-profit\/"},"modified":"2023-02-28T16:47:41","modified_gmt":"2023-02-28T16:47:41","slug":"the-ultimate-guide-to-selling-your-blog-for-profit","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/28\/the-ultimate-guide-to-selling-your-blog-for-profit\/","title":{"rendered":"The Ultimate Guide To Selling Your Blog For Profit"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"text\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"810\" height=\"540\" alt=\"\" data-sizes=\"auto, (max-width: 810px) 100vw, 810px\" data-srcset=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2023\/02\/The-Ultimate-Guide-To-Selling-Your-Blog-For-Profit.jpg 810w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2023\/02\/The-Ultimate-Guide-To-Selling-Your-Blog-For-Profit-768x512.jpg 768w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2023\/02\/The-Ultimate-Guide-To-Selling-Your-Blog-For-Profit-450x300.jpg 450w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2023\/02\/The-Ultimate-Guide-To-Selling-Your-Blog-For-Profit-375x250.jpg 375w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2023\/02\/The-Ultimate-Guide-To-Selling-Your-Blog-For-Profit.jpg\" class=\"wp-image-85595 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"MjU2Ojc2NA==-1\"\/><\/figure>\n<\/div>\n<p>There\u2019s some huge cash to be made within the <a href=\"https:\/\/www.jeffbullas.com\/blogging-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">blogging<\/a> world; whether or not you\u2019re a small blogger who makes cash promoting digital merchandise or the proprietor of a high-trafficked weblog that earns by <a href=\"https:\/\/www.blogituplife.com\/best-affiliate-programs-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">affiliate programs<\/a> and adverts, there&#8217;s something for everybody.<\/p>\n<p>However as a weblog proprietor, have you ever ever thought of promoting your weblog? <\/p>\n<p>Promoting your weblog may be a good way to earn a major sum of money, particularly whether it is correctly monetized. You should use the cash to spend money on one other enterprise or simply give your self a brand new begin.<\/p>\n<p>This text is right here to give you all the data you want about promoting your weblog and how one can get one of the best value.<\/p>\n<h2>How a lot are you able to promote your weblog for?<\/h2>\n<p>Figuring out your weblog\u2019s price is step one in promoting it. Whereas there are not any customary formulation for calculating a weblog\u2019s worth, some fundamental tips might help you establish how a lot your website is price.<\/p>\n<p>Essentially the most fundamental measure of a weblog\u2019s worth is its <a href=\"https:\/\/www.jeffbullas.com\/books-free-traffic-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">traffic<\/a>. The extra guests your weblog will get, the extra worthwhile it&#8217;s.<\/p>\n<p>For instance, suppose you&#8217;ve a weblog that will get 500 guests per day and one other that will get 2,000 guests per day. In that case, the latter is clearly price more cash than the previous, regardless that each blogs might have related designs and content material high quality.<\/p>\n<p>One other approach to decide that is by taking a look at how a lot <a href=\"https:\/\/www.jeffbullas.com\/make-money-from-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">money you make with your blog.<\/a> Should you\u2019re making $1,000 monthly, then it is perhaps price $12,000 or extra. Nevertheless, Should you\u2019re solely making $50 monthly<strong> <\/strong>(after years of working arduous in your weblog), then possibly it isn\u2019t price a lot.<\/p>\n<p>When you\u2019ve found out these two, it is going to be simpler to grasp the worth of your weblog. After all, take into account there are different issues to have a look at too, resembling DR, area age, area of interest, and viewers.<\/p>\n<h2>Why must you promote your weblog?<\/h2>\n<p>Promoting your weblog is an enormous step, and hanging on to it for so long as attainable may be tempting. However there are some good the reason why you would possibly wish to promote your weblog.<\/p>\n<p><strong>Listed here are a number of the reason why:<\/strong><\/p>\n<p>1. You&#8217;ll be able to earn cash from an asset that\u2019s at present not producing any earnings. Even when your website doesn\u2019t generate a lot site visitors now, it might nonetheless be price one thing due to its potential worth sooner or later.<\/p>\n<p>2. You&#8217;ll be able to obtain monetary freedom prior to anticipated by investing cash in one other enterprise.<\/p>\n<p>3. Promoting a weblog can take away the each day grind of working an internet site and allow you to concentrate on different issues in life.<\/p>\n<p>4. Should you\u2019re in a time crunch, promoting your weblog might help you get out of debt or fund an emergency expense.<\/p>\n<p>If any of those apply to you, it\u2019s greatest to promote your weblog whereas it has some worth within the on-line market.<\/p>\n<h2>The place to purchase and promote blogs<\/h2>\n<p>The marketplace for shopping for and promoting blogs is massive, with lots of of internet sites providing their providers. Nevertheless, not all of them are price utilizing. Listed here are 4 nice choices for promoting your weblog:<\/p>\n<h3><a href=\"https:\/\/flippa.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Flippa<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"810\" height=\"398\" alt=\"Flippa\" data-sizes=\"auto, (max-width: 810px) 100vw, 810px\" data-srcset=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Flippa.png 810w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Flippa-768x377.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Flippa.png\" class=\"wp-image-85292 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"Mjc5OjQwNw==-1\"\/><\/figure>\n<\/div>\n<p>Flippa is among the hottest websites for purchasing and promoting web sites. The platform has offered 1000&#8217;s of internet sites throughout all industries and gives a protected, safe, and straightforward method to purchase or promote web sites.<\/p>\n<h3><a href=\"https:\/\/empireflippers.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">EmpireFlippers<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"810\" height=\"396\" alt=\"EmpireFlippers\" data-sizes=\"auto, (max-width: 810px) 100vw, 810px\" data-srcset=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/EmpireFlippers.png 810w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/EmpireFlippers-768x375.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/EmpireFlippers.png\" class=\"wp-image-85291 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"Mjg0OjQzOQ==-1\"\/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/empireflippers.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow external noopener\">Empire Flippers is another popular marketplace for buying and selling websites with various payment options, including PayPal and Escrow.io. The site also has an advanced search function that lets buyers find what they want based on their budget and other criteria, including niche, traffic, revenue, and more.<\/p>\n<h3><a href=\"https:\/\/my.auctions.godaddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Go Daddy Domain Auction<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"810\" height=\"392\" alt=\"Go Daddy Domain Auction\" data-sizes=\"auto, (max-width: 810px) 100vw, 810px\" data-srcset=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Go-Daddy-Domain-Auction.png 810w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Go-Daddy-Domain-Auction-768x372.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Go-Daddy-Domain-Auction.png\" class=\"wp-image-85293 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"Mjg4OjQ3NQ==-1\"\/><\/figure>\n<\/div>\n<p>GoDaddy area public sale is a self-service, on-line public sale platform the place you may listing your domains on the market. You&#8217;ll be able to listing your domains in quite a lot of classes, together with \u201c<strong>Purchase Now<\/strong>,\u201d \u201c<strong>Make an Supply<\/strong>,\u201d and \u201c<strong>Public sale<\/strong>.\u201d It\u2019s price noting that GoDaddy prices sellers a small membership charge for utilizing its promoting service.<\/p>\n<h3><a href=\"https:\/\/www.motioninvest.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Motion Invest<\/a><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"810\" height=\"384\" alt=\"Motion Invest\" data-sizes=\"auto, (max-width: 810px) 100vw, 810px\" data-srcset=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Motion-Invest.png 810w, https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Motion-Invest-768x364.png 768w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn-akebd.nitrocdn.com\/bCWGvmHIgAlrWzdjLoGQbzvNeZiguKmJ\/assets\/images\/optimized\/rev-dc41870\/wp-content\/uploads\/2022\/12\/Motion-Invest.png\" class=\"wp-image-85290 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"MjkzOjQzNQ==-1\"\/><\/figure>\n<\/div>\n<p>Movement Make investments is an internet market for purchasing and promoting web sites. It permits sellers to listing their websites on the market and consumers to seek for websites that meet their wants. The platform gives a 0% itemizing charge, so if you wish to promote a weblog and keep on finances, Movement Make investments is an effective choice.<\/p>\n<h2>The method of promoting your weblog<\/h2>\n<p>There&#8217;s plenty of strain concerned in promoting your weblog. You\u2019ve most likely spent years constructing it, and now you could discover a purchaser. Comply with these steps, and also you\u2019ll have the ability to promote your weblog for a superb value.<\/p>\n<h3>Step 1: Ensure your weblog is prepared on the market<\/h3>\n<p>Step one to promoting your web site is to make sure it\u2019s prepared on the market. This implies eliminating private data and making certain the design is clear, skilled, and straightforward to make use of. Additionally, verify that your website has no damaged hyperlinks or different technical flaws that may flip off consumers.<\/p>\n<h3>Step 2: Decide the worth of your weblog<\/h3>\n<p>Earlier than you begin on the lookout for consumers, decide whether or not your weblog is price promoting within the first place. This implies you\u2019ll have to be sure that it\u2019s producing sufficient income for its age, has a superb variety of guests monthly, and has a stable fame within the area of interest.<\/p>\n<h3>Step 3: Resolve the way you wish to promote it<\/h3>\n<p>There are a number of choices for promoting a weblog, together with promoting instantly to a different blogger or utilizing a third-party web site resembling <a href=\"https:\/\/flippa.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Flippa<\/a> or <a href=\"https:\/\/empireflippers.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Empire Flippers<\/a> that makes a speciality of this kind of transaction. Every choice has professionals and cons, so think twice earlier than deciding.<\/p>\n<h3>Step 4: Set a value vary<\/h3>\n<p>Promoting a weblog is like promoting every other enterprise. It&#8217;s best to set a value vary to see what sort of gives you get, but additionally ensure your weblog is price what you&#8217;re asking. When setting a value vary, think about how a lot time you\u2019ve spent constructing the location and what it will value to construct an equal web site from scratch as we speak.<\/p>\n<h3>Step 5: Make it straightforward for consumers<\/h3>\n<p>Put collectively an in depth information on how one can purchase the weblog and what the customer must know earlier than shopping for it. It will assist remove any confusion from consumers serious about buying your website and assist them make an knowledgeable resolution about whether or not or not they need to go forward and buy.<\/p>\n<h3>Step 6: Know your purchaser<\/h3>\n<p>Many bloggers who wish to promote their blogs don\u2019t understand consumers search for extra than simply site visitors numbers and social media followers once they purchase a weblog. A big viewers doesn\u2019t imply something if the site visitors can\u2019t be transformed into gross sales or leads, so just remember to have a plan in place to transform guests into subscribers earlier than itemizing your website on-line<\/p>\n<h3>Step 7: Shut the deal<\/h3>\n<p>When you\u2019ve discovered somebody who needs to purchase your website, it\u2019s time to start out serious about closing the deal. That is the place issues get sophisticated. There are all kinds of paperwork that have to be signed and hoops to leap by for all the pieces to go easily on each side.<\/p>\n<h2>What to do whenever you obtain a proposal<\/h2>\n<ul>\n<li>Earlier than committing to something, take your time and perceive what\u2019s being supplied and what occurs subsequent.<\/li>\n<li>In case your purchaser has already despatched over a purchase order settlement, learn it rigorously and ensure all the pieces is spelled out clearly.<\/li>\n<li>Make sure you\u2019re aware of any contingencies within the vendor\u2019s contract (i.e., situations that have to be met earlier than closing takes place).<\/li>\n<li>Arrange an escrow account for fee. An escrow service holds on to your cash till the entire phrases have been met by each events concerned within the transaction.<\/li>\n<li>After you\u2019ve agreed on a value on your weblog, you and your purchaser will signal some paperwork that finalize the sale. These embrace a contract between each events and a deed transferring possession of the weblog from one particular person\/entity (you) to a different (your purchaser).<\/li>\n<li>As soon as all of those papers have been signed and possession has been transferred. It\u2019s lastly time for the customer to approve the area on escrow and ship the fee to your checking account.<\/li>\n<\/ul>\n<h2>\u00a0Tips on how to create a weblog and promote it from scratch<\/h2>\n<p>Don\u2019t have a weblog to promote but? Right here\u2019s what to do should you\u2019re ranging from zero. <\/p>\n<h3>Goal essentially the most worthwhile area of interest<\/h3>\n<p>Step one to constructing a weblog is selecting a distinct segment. To discover a worthwhile area of interest, begin by taking a look at different in style blogs which can be already established in your required area. What sorts of subjects do they cowl? What sorts of issues do they resolve for his or her readers? How might you create one thing related however completely different sufficient to be distinctive and worthwhile?<\/p>\n<p>Upon getting an thought of what area of interest you wish to goal, attempt looking out <a href=\"https:\/\/trends.google.com\/trends\/?geo=MY\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Google Trends<\/a> to see how in style the subject is with folks on-line proper now. The extra searches associated to a given subject, the extra potential there may be for creating wealth from it.<\/p>\n<h3>Write high-quality content material<\/h3>\n<p>Crucial side of any weblog is the content material. With out it, your weblog won&#8217;t be as profitable as you need it to be. This doesn\u2019t imply you could be an expert author, however it does imply you could write articles which can be attention-grabbing, informative, and helpful.<\/p>\n<p>To ensure that folks to wish to click on in your hyperlinks, they should belief you first. That\u2019s why you could create a picture of your self as an knowledgeable in your area of interest. You are able to do this by persistently publishing high-quality content material that demonstrates your experience and helps readers resolve their issues.<\/p>\n<p>Additionally, you could pay shut consideration to grammar and spelling; solely then are you able to anticipate your readers to take you severely.<\/p>\n<h3>Get site visitors<\/h3>\n<p>To draw <a href=\"https:\/\/www.jeffbullas.com\/organic-traffic-drops\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">organic traffic<\/a>, you could be sure that folks can simply discover your weblog once they search Google or different engines like google. This implies having a superb title tag, meta description, and content material that&#8217;s related to your goal key phrases.<\/p>\n<p>Additionally, you should utilize social media like Fb and Twitter. These websites will let you submit hyperlinks instantly out of your weblog so that individuals can see what you\u2019re writing about in real-time.<\/p>\n<p>Attempt utilizing Google Analytics to trace how many individuals go to your website each day, weekly, or month-to-month. This provides you with an thought of your submit\u2019s reputation and enable you decide what sort of content material works greatest for attracting new readers.<\/p>\n<h3>Monetize your weblog<\/h3>\n<p>With regards to <a href=\"https:\/\/www.jeffbullas.com\/how-to-make-money-from-your-blog-11-powerful-case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">monetizing your blog<\/a>, there are various other ways you are able to do it. The most typical method is thru <a href=\"https:\/\/www.jeffbullas.com\/grow-affiliate-marketing-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"internal\">affiliate marketing<\/a>, which suggests you promote different folks\u2019s merchandise and earn a fee when somebody buys one thing by your hyperlink.<\/p>\n<p>Different choices embrace Google adverts, programs, e-books, and promoting merchandise. One of the best ways is to mix completely different monetization methods.<\/p>\n<h2>Contemplate shopping for and promoting different blogs for revenue<\/h2>\n<p>One other wonderful means you may earn cash with blogs is thru weblog flipping. <strong>However what precisely is weblog flipping?<\/strong> Weblog flipping is the method of shopping for a weblog with present content material after which shaping it into one thing extra worthwhile.<\/p>\n<p>The thought behind weblog flipping is to buy a weblog that has a longtime readership and switch it right into a money-making asset. You will discover blogs which have been uncared for by their earlier homeowners, which suggests they might be obtainable at a comparatively low value.<\/p>\n<p>When you\u2019ve bought the location, you\u2019ll want to repair any technical points <strong>(resembling damaged hyperlinks)<\/strong>, replace outdated content material, add new content material after which put it on the market by social media channels and engines like google.<\/p>\n<p>Should you\u2019re in a position to rework the location into one thing that generates earnings from adverts or internet affiliate marketing commissions, then it is going to be price greater than what you paid for it.<\/p>\n<p>The most effective half about weblog flipping is that you simply don\u2019t want any prior expertise; all you want is an entrepreneurial mindset, some money in your checking account, and a few fundamental internet data.<\/p>\n<h2>Wrapping it up<\/h2>\n<p>It\u2019s vital to keep in mind that promoting your weblog could be a rewarding expertise but additionally plenty of work. You&#8217;ll want to know what you need out of the sale and go about getting it accordingly.<\/p>\n<p>You\u2019ll want to do a little analysis to seek out the suitable purchaser after which show to them that your weblog is price shopping for. However when you\u2019ve gone by all the trouble, promoting your weblog may be extremely worthwhile. <\/p>\n<p><strong><em>Visitor Writer:<\/em> <\/strong><em>Writer and the founding father of <a href=\"https:\/\/www.blogituplife.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">Blogituplife<\/a>, Shama Shafiq, writes about running a blog and advertising and marketing on her weblog. 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