{"id":4635,"date":"2022-01-20T11:14:06","date_gmt":"2022-01-20T11:14:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/how-to-write-an-inspiring-content-marketing-mission-statement-examples\/"},"modified":"2022-01-20T11:14:06","modified_gmt":"2022-01-20T11:14:06","slug":"how-to-write-an-inspiring-content-marketing-mission-statement-examples","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/how-to-write-an-inspiring-content-marketing-mission-statement-examples\/","title":{"rendered":"How To Write an Inspiring Content Marketing Mission Statement [Examples]"},"content":{"rendered":"

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Why does your company create content? Who is it for? What will it do for them?<\/p>\n

If you don\u2019t know the answers, you need to figure them out. And you should do so before you create anything more for the company blog, website, newsletters, or any other content platform.<\/p>\n

Why? Because if you<\/em> don\u2019t know what someone will gain from consuming your brand\u2019s content, your audience won\u2019t see a compelling reason to engage with it.<\/p>\n

A lack of answers also makes it harder to choose relevant topics, formats<\/a>, and delivery channels.<\/p>\n

Fortunately, there\u2019s a straightforward way to frame the answers to all of these questions so everyone involved with your content (planners, producers, and consumers) will know: Write a content mission statement<\/a>.<\/p>\n

HANDPICKED RELATED CONTENT:\u00a0<\/strong>How to Create a Flexible Content Plan That Gets Results<\/a><\/div>\n

What\u2019s a content mission statement?<\/h2>\n

A content mission statement is one of the three key components of every brand\u2019s content marketing strategy<\/a>. A content mission statement is a centering principle of your brand\u2019s content and it can govern your content team\u2019s creative and strategic decision-making.<\/p>\n

A content mission statement answers the why, who, and what of your #content, says @joderama via @CMIContent. #ContentMarketing <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

A strong content mission statement reflects your business values and helps you distinguish your storytelling from other content competing for your audience\u2019s attention.<\/p>\n

It can also inform content decisions on the creative side, including:<\/p>\n