{"id":45773,"date":"2023-02-26T00:22:02","date_gmt":"2023-02-26T00:22:02","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/"},"modified":"2023-02-26T00:23:53","modified_gmt":"2023-02-26T00:23:53","slug":"composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/","title":{"rendered":"Composability and usage-based pricing go hand-in-hand for martech applications"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"text\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Usage-Based Companies Everywhere\" class=\"wp-image-5470\" width=\"728\" height=\"379\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px-300x156.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px-1024x533.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px-768x400.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px.png\" alt=\"Usage-Based Companies Everywhere\" class=\"wp-image-5470\" width=\"728\" height=\"379\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px-300x156.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px-1024x533.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/usage-based-companies-1456px-768x400.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>Martech software program corporations \u2014 and SaaS distributors typically \u2014 have a number of other ways they&#8217;ll cost for his or her merchandise.<\/p>\n<p>The basic SaaS subscription fashions have used seat-based and tier-based pricing. As a purchaser, you pay for the variety of folks (\u201cseats\u201d) utilizing the product in your organization. Or, you pay for bundles of performance supplied in \u201ctiers\u201d \u2014 with extra options included at higher-priced tiers.<\/p>\n<p>Or each: you pay for seats, however the worth per seat goes up for increased tier subscriptions.<\/p>\n<p>Total, these fashions have labored properly for the previous couple of a long time. However they&#8217;ve their challenges. The most important is \u201cutilization\u201d \u2014 which performance particular person customers use and the way a lot they use them. The issues right here reduce each methods.<\/p>\n<p>Consumers complain that not all their customers use all of the options bundled into their seats or tiers. They have a look at that unused performance as \u201cwaste\u201d that they\u2019re overpaying for. Frankly, I\u2019ve all the time thought this was <a href=\"https:\/\/chiefmartec.com\/2019\/05\/martech-stack-utilization-misguided-metric-disconnected-value\/\">a misguided way of calculating value from software<\/a>. However I\u2019m within the minority on that opinion.<\/p>\n<p>Gartner\u2019s been monitoring this <a href=\"https:\/\/chiefmartec.com\/2022\/10\/when-is-a-martech-stack-too-complex\/\">buyer\u2019s view of martech utilization<\/a> for a couple of years, and it\u2019s been dropping. How may it not? Software program distributors usually add options sooner than most of their customers can undertake them (hey, <a href=\"https:\/\/chiefmartec.com\/2016\/11\/martecs-law-great-management-challenge-21st-century\/\">Martec\u2019s Law<\/a>.) And this exacerbates the notion of underutilization.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Martech Utilization (Gartner 2022)\" class=\"wp-image-5397\" width=\"728\" height=\"695\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used-300x286.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used-1024x978.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used-768x733.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used.png\" alt=\"Martech Utilization (Gartner 2022)\" class=\"wp-image-5397\" width=\"728\" height=\"695\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used-300x286.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used-1024x978.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2022\/10\/martech-capabilities-used-768x733.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>However utilization in seat-based\/tier-based subscriptions generally is a drawback for distributors too. The options they provide are constructed on prime of cloud infrastructure that prices them for compute and storage sources. Completely different options can use kind of of these sources. And if a compute-intensive characteristic out of the blue will get used <em>rather a lot<\/em> by sure customers\u00a0\u2014 far more than anticipated \u2014 the associated fee to the SaaS firm can flip these customers from worthwhile clients into unprofitable ones.<\/p>\n<p><em>Insert \u201cwe lose cash on each characteristic used, however we make it up in quantity\u201d joke right here.<\/em><\/p>\n<p>There are different points too, akin to growing utilization by way of automation and integration by different apps. This can be a good factor, but it surely doesn\u2019t all the time match cleanly with a seat-based pricing mannequin. Extra automation and integration can really cut back the variety of human seats wanted to work with a specific app.<\/p>\n<p>These challenges with fastened pricing on seats and tiers has led to the rise of a brand new mannequin: <strong>usage-based pricing<\/strong>. Customers pay for his or her consumption of options. In the event that they don\u2019t use a characteristic, they don\u2019t get billed for it. In the event that they use it a ton, they pay proportionately to cowl the associated fee and margin for the seller.<\/p>\n<p>OpenView lately launched their <a href=\"https:\/\/offers.openviewpartners.com\/state-of-ubp-second-edition\">2nd annual State of Usage-Based Pricing report<\/a>. Maybe this most placing discovering is that the variety of SaaS corporations utilizing usage-based pricing has greater than doubled over the previous 5 years. And it\u2019s anticipated to develop much more:<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Usage-Based Pricing on the Rise\" class=\"wp-image-5474\" width=\"728\" height=\"392\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px-300x162.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px-1024x551.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px-768x414.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px.png\" alt=\"Usage-Based Pricing on the Rise\" class=\"wp-image-5474\" width=\"728\" height=\"392\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px-300x162.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px-1024x551.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/ubp-saas-companies-1456px-768x414.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>Now, a few of these merchandise have pure usage-based pricing. Stripe is a superb instance: <a href=\"https:\/\/stripe.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">you pay per transaction<\/a>.<\/p>\n<p>Others, have hybrid pricing: you pay for seats and\/or tiers, which regularly embrace a baseline set of \u201cutilization\u201d limits and the flexibility to exceed these limits by paying for extra utilization. HubSpot (the place I work) is a superb instance: a <a href=\"https:\/\/www.hubspot.com\/pricing\/marketing\/enterprise\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Hub Pro subscription<\/a> features a sure variety of advertising contacts (and the flexibility to electronic mail them, which is an actual value), however you&#8217;ll be able to pay so as to add on as many different contacts as you want.<\/p>\n<p>Most SaaS enterprise purposes utilizing usage-based pricing have a hybrid mannequin.<\/p>\n<p>When applied correctly, usage-based pricing is a win-win for patrons and distributors. In keeping with OpenView\u2019s analysis, SaaS corporations which have adopted it have 31% sooner income development and 9% higher internet greenback retention.<\/p>\n<p>However probably the most thrilling factor about this development to me is that it&#8217;s creating an financial mannequin to help composability in martech apps.<\/p>\n<h2>Utilization-based pricing is aligned with composability<\/h2>\n<p>One of many main S-curve traits forward in expertise that I <a href=\"https:\/\/chiefmartec.com\/2023\/01\/2023-will-be-a-chaotic-year-for-martech-yet-the-start-of-a-massive-wave-of-growth\/\">wrote about earlier this year<\/a> is \u201ccomposability.\u201d<\/p>\n<p><em>The thought of \u201ccomposable software program\u201d is that smaller software program constructing blocks \u2014 API companies, features, information sources, UI components, and many others. \u2014 could be assembled collectively like Lego items to craft tailor-made digital processes, worker experiences, and buyer experiences which can be distinctive to what you are promoting. They are often simply rearranged as wants shift and alternatives come up.<\/em><\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"Packaged Apps vs. Composable Apps\" class=\"wp-image-5449\" width=\"728\" height=\"307\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps-300x127.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps-1024x432.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps-768x324.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps.png\" alt=\"Packaged Apps vs. Composable Apps\" class=\"wp-image-5449\" width=\"728\" height=\"307\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps-300x127.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps-1024x432.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/01\/packaged-to-composable-apps-768x324.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>Composability is thrilling as a result of it guarantees to offer us the perfect of two worlds. We are able to purchase off-the-shelf software program capabilities, so we don\u2019t must reinvent the wheel by constructing issues which can be commercially accessible. On the similar time, we will create extremely bespoke experiences for our clients and our inner operations by designing higher-level apps and workflows that seamlessly incorporate these business parts.<\/p>\n<p>In a really actual sense, our enterprise turns into an enormous customized software program app. It&#8217;s distinctive \u2014 and subsequently differentiated out there. Nevertheless it\u2019s additionally environment friendly in leveraging the comparative benefit of all of the software program distributors we draw upon in composing it.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"The Evolution to Composable Apps\" class=\"wp-image-5471\" width=\"728\" height=\"262\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px-300x108.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px-1024x368.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px-768x276.png 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px.png\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px.png\" alt=\"The Evolution to Composable Apps\" class=\"wp-image-5471\" width=\"728\" height=\"262\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px.png 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px-300x108.png 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px-1024x368.png 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/silo-integrate-embed-compose_1456px-768x276.png 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>However on this best-of-both world, the boundaries of seats and tiers blur and fade. Utilization-based pricing, nevertheless, works superbly on this setting.<\/p>\n<p>Right this moment, cloud software program with usage-based pricing exists in two clusters: these primarily serving builders and people primarily serving enterprise customers. There\u2019s mixing between the 2, for positive. However as the ability of AI-powered, no-code instruments continues to advance \u2014 and as commercially packaged apps initially constructed for enterprise customers open up increasingly more of their internals by way of APIs to builders \u2014 mixing will speed up. These clusters will converge.<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"Composability for Developers vs. Business Users\" class=\"wp-image-5475\" width=\"728\" height=\"453\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps-300x187.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps-1024x637.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps-768x478.jpg 768w\" data-lazy-data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg\" alt=\"Composability for Developers vs. Business Users\" class=\"wp-image-5475\" width=\"728\" height=\"453\" data-srcset=\"https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg 1456w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps-300x187.jpg 300w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps-1024x637.jpg 1024w, https:\/\/chiefmartec.com\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps-768x478.jpg 768w\" data-sizes=\"auto, (max-width: 728px) 100vw, 728px\"\/><\/noscript><\/a><\/figure>\n<p>Ultimately, every part shall be composable. The rise of usage-based pricing is a crucial step in making that future actual.<\/p>\n<div class=\"astra-advanced-hook-4623 \">\n<div class=\"wp-block-columns bottom-of-post-optin-widget\">\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<h3 class=\"has-text-align-center\">Get chiefmartec.com straight in your inbox!<\/h3>\n<p class=\"has-normal-font-size\"><meta charset=\"utf-8\"\/>Subscribe to my e-newsletter to get the most recent insights on martech as quickly as they hit the wire. I often publish an article each week or two \u2014 aiming for high quality over amount.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/chiefmartec.com\/2023\/02\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martech software program corporations \u2014 and SaaS distributors typically \u2014 have a number of other ways they&#8217;ll cost for his or her merchandise. The basic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-45773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Composability and usage-based pricing go hand-in-hand for martech applications - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Composability and usage-based pricing go hand-in-hand for martech applications - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-26T00:22:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-26T00:23:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"906\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Composability and usage-based pricing go hand-in-hand for martech applications\",\"datePublished\":\"2023-02-26T00:22:02+00:00\",\"dateModified\":\"2023-02-26T00:23:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/\"},\"wordCount\":1051,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/dev-bizuser-composable-apps.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/\",\"name\":\"Composability and usage-based pricing go hand-in-hand for martech applications - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/dev-bizuser-composable-apps.jpg\",\"datePublished\":\"2023-02-26T00:22:02+00:00\",\"dateModified\":\"2023-02-26T00:23:53+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/dev-bizuser-composable-apps.jpg\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/dev-bizuser-composable-apps.jpg\",\"width\":1456,\"height\":906},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2023\\\/02\\\/26\\\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mailinvest.blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Composability and usage-based pricing go hand-in-hand for martech applications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"name\":\"mailinvest.blog\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mailinvest.blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\",\"name\":\"mailinvest\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"contentUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/default.png\",\"width\":1000,\"height\":1000,\"caption\":\"mailinvest\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/freelanceracademic\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\",\"name\":\"admin@mailinvest.blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g\",\"caption\":\"admin@mailinvest.blog\"},\"sameAs\":[\"https:\\\/\\\/mailinvest.blog\",\"admin@mailinvest.blog\"],\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/author\\\/adminmailinvest-blog\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Composability and usage-based pricing go hand-in-hand for martech applications - mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/","og_locale":"en_US","og_type":"article","og_title":"Composability and usage-based pricing go hand-in-hand for martech applications - mailinvest.blog","og_description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","og_url":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/","og_site_name":"mailinvest.blog","article_publisher":"https:\/\/www.facebook.com\/freelanceracademic\/","article_published_time":"2023-02-26T00:22:02+00:00","article_modified_time":"2023-02-26T00:23:53+00:00","og_image":[{"width":1456,"height":906,"url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg","type":"image\/jpeg"}],"author":"admin@mailinvest.blog","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin@mailinvest.blog","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#article","isPartOf":{"@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/"},"author":{"name":"admin@mailinvest.blog","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4"},"headline":"Composability and usage-based pricing go hand-in-hand for martech applications","datePublished":"2023-02-26T00:22:02+00:00","dateModified":"2023-02-26T00:23:53+00:00","mainEntityOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/"},"wordCount":1051,"commentCount":0,"publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg","articleSection":["Tech Universe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/","url":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/","name":"Composability and usage-based pricing go hand-in-hand for martech applications - mailinvest.blog","isPartOf":{"@id":"https:\/\/mailinvest.blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#primaryimage"},"image":{"@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#primaryimage"},"thumbnailUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg","datePublished":"2023-02-26T00:22:02+00:00","dateModified":"2023-02-26T00:23:53+00:00","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what's new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","breadcrumb":{"@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#primaryimage","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2023\/02\/dev-bizuser-composable-apps.jpg","width":1456,"height":906},{"@type":"BreadcrumbList","@id":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/26\/composability-and-usage-based-pricing-go-hand-in-hand-for-martech-applications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mailinvest.blog\/"},{"@type":"ListItem","position":2,"name":"Composability and usage-based pricing go hand-in-hand for martech applications"}]},{"@type":"WebSite","@id":"https:\/\/mailinvest.blog\/#website","url":"https:\/\/mailinvest.blog\/","name":"mailinvest.blog","description":"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis. mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.","publisher":{"@id":"https:\/\/mailinvest.blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mailinvest.blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mailinvest.blog\/#organization","name":"mailinvest","url":"https:\/\/mailinvest.blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/","url":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","contentUrl":"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/01\/default.png","width":1000,"height":1000,"caption":"mailinvest"},"image":{"@id":"https:\/\/mailinvest.blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelanceracademic\/"]},{"@type":"Person","@id":"https:\/\/mailinvest.blog\/#\/schema\/person\/012701c4c204d4e4ebd34f926cfd31a4","name":"admin@mailinvest.blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98ed217bd0f3d6a6dcae2d9b0c76e305b049a07275e315e1407e19ec8b08e139?s=96&d=mm&r=g","caption":"admin@mailinvest.blog"},"sameAs":["https:\/\/mailinvest.blog","admin@mailinvest.blog"],"url":"https:\/\/mailinvest.blog\/index.php\/author\/adminmailinvest-blog\/"}]}},"_links":{"self":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/45773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/comments?post=45773"}],"version-history":[{"count":1,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/45773\/revisions"}],"predecessor-version":[{"id":45775,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/posts\/45773\/revisions\/45775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media\/45774"}],"wp:attachment":[{"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/media?parent=45773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/categories?post=45773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailinvest.blog\/index.php\/wp-json\/wp\/v2\/tags?post=45773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}