{"id":4492,"date":"2022-01-20T00:24:06","date_gmt":"2022-01-20T00:24:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/top-11-most-important-traits-for-success-in-inbound-digital-marketing-jobs\/"},"modified":"2022-01-20T00:24:06","modified_gmt":"2022-01-20T00:24:06","slug":"top-11-most-important-traits-for-success-in-inbound-digital-marketing-jobs","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/top-11-most-important-traits-for-success-in-inbound-digital-marketing-jobs\/","title":{"rendered":"Top 11 Most Important Traits for Success in Inbound Digital Marketing Jobs"},"content":{"rendered":"

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\"Clothes-pins-on-line\"The digital transformation<\/span> picked up a lot of steam over the past couple of years, and the pace of change and development in marketing has, too. Frankly, it\u2019s an exhilarating time to be working at an inbound marketing agency.<\/p>\n

Like so many of our clients, Weidert Group has been experiencing a growth phase<\/span>. And because scaling up a successful industrial inbound marketing team demands a lot more than just warm bodies in seats, we\u2019ve had to reflect on the characteristics we want and need most in new hires. After all, each individual contributes to our agency\u2019s culture<\/a> and community.<\/p>\n

The job market has recently seen some serious change, and you may have noticed more inbound marketing job descriptions among the proliferating digital marketing jobs<\/span>. If you\u2019re a marketer looking for professional growth opportunities and ready to embrace inbound, this could be a pivotal time in your career in digital marketing.<\/span><\/p>\n

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Or, maybe you\u2019re among the many folks considering a major change to your professional life. If you\u2019re exploring how to get a job in digital marketing, and inbound in particular, you\u2019ll want to reflect on this list of skills and strengths.\u00a0<\/p>\n

We also recommend you spend some time on HubSpot Academy<\/a> if you haven\u2019t already. You can sign up for free courses and learn all about inbound marketing<\/span> and many of the specific skills currently needed<\/a> to develop and execute an inbound program.<\/p>\n

RELATED: <\/span>The 10 Best HubSpot Certifications for B2B Inbound Teams<\/a>\u00a0<\/span><\/p>\n

Success as an Inbound Marketer Takes More Than Skill\u00a0<\/h2>\n

Our team brings a great combination of marketing knowledge and technical skills to the table, but the \u201csoft skills,\u201d habits, and attitudes they embody are often equally essential to our success.<\/p>\n

It\u2019s also important to understand that, just as an inbound program is made up of lots of different components \u2014 research, strategy, many types of content, promotional support, and more<\/span> \u2014 it takes a multi-talented team with several specializations<\/a> working in concert to move the dial. Our team includes: specialists, consultants, strategists, writers, designers, videographers, and other folks who support them \u2014\u00a0all working to help our clients achieve their business growth goals.<\/p>\n

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If you\u2019re perusing digital marketing job descriptions and find a company that wants a unicorn, don\u2019t even apply. Inbound marketing relies on specialized roles, with everyone working together. One-person inbound departments are destined for burnout.<\/p>\n<\/blockquote>\n

Below are some of the most important traits we appreciate in our colleagues. When we\u2019re fortunate to meet candidates with many of these characteristics, we can usually trust they\u2019ll be great contributors, and that we can offer them energizing, thought-provoking challenges they\u2019ll enjoy.<\/p>\n

Who knows? If this sounds like you, <\/span>you could be next<\/a>! <\/span><\/p>\n

Successful Inbound Marketers Are\u2026<\/h2>\n

1. Good writers who like writing<\/h3>\n

A strong command of the written word is the cost of admission in a content-driven world. After all, text is the fundamental building block of any well-crafted blog post or website. Pretty much everything else, too: ebooks, guides, even infographics need good writing<\/span>.<\/span> Trying to succeed as an inbound marketing professional without solid writing skills is like trying to win cases as a lawyer without arguing. And even if you\u2019re not the one writing the copy for final publishing, clear communication in project direction and project management is crucial when part of an integrated inbound team.\u00a0<\/p>\n

RELATED VIDEO: <\/span>How Can an Agency Write Complex Content for My Industry?<\/a>\u00a0<\/span><\/p>\n

2. Always using a marketing perspective<\/h3>\n

At the beginning and end of every day, our job is about connecting attractive prospects to compelling promises, and that demands a marketing mindset<\/span>.<\/p>\n

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Every member on the team needs to be able to empathize with and understand target audiences and the unique selling propositions of our clients, and then visualize and execute with a goal of making the connection.<\/p>\n<\/blockquote>\n

Understanding how to integrate tactics using an inbound approach is also valuable.<\/p>\n

3. Critical thinkers who can solve problems<\/h3>\n

Effective inbound marketing plans require intelligent assessments of the current situation, challenges and goals. Lately we\u2019ve all seen just how quickly the current situation can change<\/span>. That puts a premium on the ability to perceive change and adjust mid-stream, sometimes with less-than-complete information. A strong ability to infer and extrapolate helps.<\/p>\n

4. Analytically-minded and data-driven<\/h3>\n

Inbound marketing is highly quantitative, so it\u2019s important to develop an understanding of what the numbers mean<\/a>. This applies to search engine optimization and content performance \u2014 plus, one of the foundational planks of inbound is the promise of delivering attractive ROI. Our practitioners need to be able to understand quantitatively and qualitatively what drives ROI and how.<\/span><\/p>\n

5. Change-positive team players<\/h3>\n

A successful inbound program makes room for change, and so does a successful inbound marketer. Our clients embrace continuous improvement, and so do we<\/span>. As we learn about what works for a given client\u2019s individual inbound program, we make adjustments so it works even better. When a new application, capability, content type, or platform is needed to achieve a goal, we learn about it. As our clients\u2019 offerings evolve, so does our approach. This is part of what makes our work interesting \u2014 in fact, it\u2019s so important, it\u2019s a part of our Culture Code<\/a>.<\/p>\n

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6. Inquisitive to a fault<\/h3>\n

Sometimes, we can\u2019t be stopped at just five whys, and for good reason. Because inbound is a fast-evolving marketing discipline, we all need to learn fast, and that means being a little bit fearless in the face of the unknown, acknowledging we can\u2019t know everything, and looking for answers, wherever they take us. In fact, identifying unanswered questions is one of the best ways to get a quick win as an inbound marketer.<\/span><\/p>\n

7. Flexible and adaptable<\/h3>\n

See #5 above. With fast and sometimes unpredictable change comes the requirement to be flexible, both in our capabilities and our attitude toward what may come on any given day. It can also mean looking at how to use the abilities and resources we have to address an unexpected challenge<\/span>, too.<\/p>\n

8. Capable trainers, instructors, coaches and mentors<\/h3>\n

No matter the specialization or role, everyone on our teams will experience the need to explain something complex to someone who doesn\u2019t understand it well<\/span> \u2014 internally or externally. Sometimes it\u2019s instructive, sometimes it\u2019s persuasive, but it\u2019s always got to be clear, comprehensive, and compelling.<\/p>\n

9. Technology enthusiasts<\/h3>\n

It\u2019s not imperative that everyone knows how all the technology we use actually works, but it is important that they appreciate what technology can do, and that they can feel genuine excitement about improvements and new capabilities.<\/span> That\u2019s because technological improvements help drive our own performance improvements. We\u2019re using tools today that weren\u2019t even possible a few years ago, so who can say they know how we\u2019ll do our jobs even a year or two from now?<\/p>\n

10. Enterprising and proactive<\/h3>\n

It\u2019s impossible to overstate the importance of knowing how (and being willing) to get stuff done. Because stuff can only drive results when it gets done: strategies, quarterly plans, website improvements, fresh content, etc. A willingness to roll up sleeves and start counts, and so does the determination to pull it all together and press \u201cGo.\u201d That\u2019s why many former entrepreneurs feel at home in the inbound marketing space<\/span>. In fact, Weidert Group takes the entrepreneurial spirit a step further: we\u2019re even employee-owned<\/a> through an employee stock ownership plan (ESOP).<\/p>\n

11. Honest and forthright<\/h3>\n

Can you be dishonest and avoidant and work in marketing? I guess so, but probably not very successfully, and probably not on our team. We\u2019re committed to a management philosophy of Radical Candor<\/a>, based on the book by Kim Scott. In short, we all work to \u201ccare personally while challenging directly<\/span>.\u201d This approach guides the way we request, give, and receive information, guidance, and feedback. It\u2019s not always comfortable, but in our data- and technology-driven field, it\u2019s all the more important for us to respect one another\u2019s humanity on the job.<\/p>\n

Not Your Typical Marketing Job Description<\/h2>\n

Maybe you didn\u2019t see LinkedIn, Reddit, or your favorite social media platform on this list. I didn\u2019t even mention Google, SEO, design apps, or coding. That doesn\u2019t mean those aren\u2019t critical capabilities and tools for the work we do. But if you possess all \u2014 or even most \u2014 of the attributes listed here, you likely value competence and have developed a respectable personal\/professional tech stack. With the right attitude and the ability to learn fast<\/span>, you can probably pick up the more technical skills in a short time. There\u2019s no time like now to start learning.<\/p>\n

And if our list sounds like an uncanny description of you, head over to our Careers page<\/a> to check out our open positions in client service, web development, and creative. We\u2019ve got opportunities on offer for both entry-level and professionals with years of experience<\/span>, and we\u2019re always on the lookout for outstanding talent.<\/p>\n

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