{"id":4484,"date":"2022-01-20T00:06:05","date_gmt":"2022-01-20T00:06:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/solomo-marketing-buzzword-for-2022\/"},"modified":"2022-01-20T00:06:05","modified_gmt":"2022-01-20T00:06:05","slug":"solomo-marketing-buzzword-for-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/20\/solomo-marketing-buzzword-for-2022\/","title":{"rendered":"SoLoMo \u2013 Marketing Buzzword for 2022"},"content":{"rendered":"

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One of my favorite marketing buzzwords for 2022<\/a> is SoLoMo. This is a combination of Social, Local and Mobile media.<\/p>\n

The concept revolves around the idea that customers now consume more content via\u00a0mobile\u00a0and trust the opinions of their community (social) around their\u00a0geographical location (local).<\/p>\n

It\u2019s not just a marketing buzzword. SoLoMo represents a fantastic opportunity for businesses to attract more customers, boost sales and improve customer experience.<\/p>\n

What Exactly SoLoMo Is<\/strong><\/h4>\n

Social<\/strong><\/h4>\n

More and more consumers are now making purchased based on reviews and recommendations that they have read on social media. Research shows that over 75% of people<\/a> will buy a product based on recommendations by someone in their social network.<\/p>\n

Local<\/strong><\/h4>\n

Most mobile devices use location-based services. There is also a rising trend for consumers to use mobile devices rather than desktops or laptops, even when they are at home. So mobile marketing isn\u2019t just for when someone is out and about and looking for a product.<\/p>\n

Research shows that most people buy services and products from businesses within 15 miles of their home. \u00a0According to Hubspot<\/a>, 72% of consumers that did a local search visited a store within five miles. So, local doesn\u2019t just mean a small independent coffee shop. Large multi-nationals are also using location-based advertising to drive up sales. Think Starbucks. Geofencing<\/a> has become a real contender in the local marketing arena.<\/p>\n

Also \u2013 many people are more open to receiving push messages or promotional SMS messages if the information in them is relevant to them and their location. This opens up a large potential for local business promotion.<\/p>\n

Mobile<\/strong><\/h4>\n

Mobile internet<\/a> use is becoming more popular than sitting at a desktop or laptop computer. And, because SoLoMo is often based on apps, it almost completely removes the need to browse the web.<\/p>\n

Here is how mobile apps can be used to drive sales through SoLoMo:<\/p>\n