{"id":44776,"date":"2023-02-22T18:59:38","date_gmt":"2023-02-22T18:59:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/22\/social-media-engagement-hits-a-new-low-except-for-tiktok\/"},"modified":"2023-02-22T19:00:59","modified_gmt":"2023-02-22T19:00:59","slug":"social-media-engagement-hits-a-new-low-except-for-tiktok","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/22\/social-media-engagement-hits-a-new-low-except-for-tiktok\/","title":{"rendered":"Social media engagement hits a new low, except for TikTok"},"content":{"rendered":"

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Social media as we\u2019ve identified it appears to be in its dying days \u2013\u00a0with one notable exception, Tiktok. That\u2019s in line with a brand new social media engagement price benchmark report.<\/p>\n

TLDR. <\/strong>There are 5 essential takeaways for manufacturers from the 2023 Social Media Benchmark Report, which was launched at the moment by Rival IQ:<\/p>\n

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  1. Natural engagement: falling or flatlining.<\/strong> Engagement charges declined on Instagram for the third straight yr however have held fairly regular for Fb and Twitter.<\/li>\n
  2. Posting frequency declining.<\/strong> Submit frequency was flat on Instagram however took a ~20% dive on Fb and Twitter.<\/li>\n
  3. Sizzling vacation hashtags.<\/strong> Nearly each business earned prime engagement charges from holiday-hashtagged posts, whereas contests and giveaways had been much less common than in different years.<\/li>\n
  4. Reels rule on Instagram.<\/strong> Reels dethroned carousels in a number of industries to grow to be essentially the most partaking put up sort.<\/li>\n
  5. TikTok tops the charts.<\/strong> With a median engagement price of 5.69%, TikTok was each business\u2019s greatest good friend this yr.<\/li>\n<\/ol>\n

    Why we care. <\/strong>The report gives priceless info that may assist advertisers gauge the effectiveness of their social media methods and establish areas for enchancment. By evaluating their very own model\u2019s engagement charges to the business averages, you possibly can decide whether or not your social media efficiency is above or beneath par and make crucial changes to optimize their campaigns for higher engagement and conversion charges.<\/p>\n

    In regards to the report.<\/strong> It examined the imply engagement charges for various model verticals throughout main social media networks.<\/p>\n

    It\u2019s essential to notice that Rival IQ selected 150 firms, at random, from every of the 14 industries they studied, together with: <\/p>\n