{"id":44561,"date":"2023-02-22T09:28:56","date_gmt":"2023-02-22T09:28:56","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/22\/balancing-strategy-and-tactics-oktopost\/"},"modified":"2023-02-22T09:30:09","modified_gmt":"2023-02-22T09:30:09","slug":"balancing-strategy-and-tactics-oktopost","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/22\/balancing-strategy-and-tactics-oktopost\/","title":{"rendered":"Balancing Strategy and Tactics &#8211; Oktopost"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.oktopost.com\/blog\/wp-content\/uploads\/2023\/02\/Eytan.png\" \/><\/p>\n<div>\n<h2>Hearken to the podcast:<\/h2>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/anchor.fm\/radicallytransparent\/embed\/episodes\/Eytan-Buchman-on-Balancing-Strategy-and-Tactics-e1v889g\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Or catch us on <a href=\"https:\/\/podcasts.apple.com\/mt\/podcast\/radically-transparent\/id1494931430\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/2UPZfE6qyYQstP3wLQ3C5l\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, or <a href=\"https:\/\/youtu.be\/J6hbFlD3U_g\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n<p>Wish to hear extra from famend B2B advertising and marketing leaders? Catch all episodes <a href=\"https:\/\/www.oktopost.com\/blog\/radically-transparent-2\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Episode Abstract<\/h2>\n<p>Putting the stability between fulfilling your organization\u2019s every day duties and contributing to its long-term strategic imaginative and prescient has confirmed to be extremely tough for many advertising and marketing leaders.<\/p>\n<p>Entrepreneurs are being requested to realize extra with much less, and the consequence isn&#8217;t having sufficient time or vitality to concentrate on technique and oftentimes getting misplaced within the hamster wheel of the day-to-day.<\/p>\n<p>Sadly, this new actuality appears to be for the foreseeable future, which signifies that advertising and marketing leaders want to seek out stability if they&#8217;re to maintain their organizations afloat.<\/p>\n<p>Becoming a member of the Radically Clear podcast is Eytan Buchman, CMO of Freightos. On this episode, Eytan exposes the truths behind how difficult it may be as a advertising and marketing chief to carry your self accountable and the way is he hanging a stability between technique and ways to maneuver the needle ahead.<\/p>\n<h3>Scorching Matters of this Episode Embody:<\/h3>\n<ul>\n<li>The important thing to discovering a stability between fulfilling right now\u2019s expectations and planning for tomorrow\u2019s calls for<\/li>\n<li>The best way to maintain your self accountable to maneuver the needle and make an affect<\/li>\n<li>Conserving strategic work out of the \u201cdo later\u201d pile<\/li>\n<\/ul>\n<h2>Meet Eytan<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/buchman\/\" target=\"_blank\" rel=\"noopener\">Eytan Buchman<\/a> serves because the CMO of <a href=\"https:\/\/www.freightos.com\/premium\/?utm_source=linkedin&amp;utm_medium=social&amp;utm_content=company-page\" target=\"_blank\" rel=\"noopener\">Freightos<\/a>, a B2B platform that&#8217;s revolutionizing the trillion-dollar logistics trade with a web based freight market, heading up full advertising and marketing stack operations, from positioning and branding to digital and conventional advertising and marketing channels.<\/p>\n<p>Main the advertising and marketing group, Eyal takes a data-driven advertising and marketing strategy, with an emphasis on content material advertising and marketing, analyst relations, press engagements, and on-line buyer journeys.<\/p>\n<p>He&#8217;s famend for constructing the advertising and marketing at Freightos from scratch, driving enterprise-grade leads at an extremely low ROI, dominating the trade consideration by combining knowledge advertising and marketing and story-telling, and, most significantly, constructing and scaling an acquisition and retention machine for Freightos\u2019 flagship product, the Freightos Market.<\/p>\n<p>Eytan has even been seen making freight look attractive sufficient for the WSJ, TechCrunch, The Verge, and CNBC.<\/p>\n<p>In his spare time, you possibly can catch him internet hosting his personal podcast, Entrepreneurs In Capes with G-CMO. Wanna study extra about Eytan? Take a look at his web site <a href=\"https:\/\/www.buchman.co.il\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>Watch the recording:<\/h2>\n<h2><a href=\"https:\/\/www.youtube.com\/watch?v=J6hbFlD3U_g\">https:\/\/www.youtube.com\/watch?v=J6hbFlD3U_g<\/a><\/h2>\n<p>Subscribe to the Radically Clear Podcast:<\/p>\n<p><a href=\"https:\/\/www.oktopost.com\/blog\/radically-transparent-2\/\" target=\"_blank\" rel=\"noopener\"> \u200b\u200bKeep binging Radically Transparent<\/a>!<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/balancing-strategy-tactics\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hearken to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Wish to hear extra from famend B2B advertising and marketing leaders? Catch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":44562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-44561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balancing Strategy and Tactics - Oktopost - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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