{"id":4414,"date":"2022-01-19T20:38:36","date_gmt":"2022-01-19T20:38:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/google-and-marketing-industry-predictably-hostile-to-proposed-surveillance-advertising-ban\/"},"modified":"2022-01-19T20:38:36","modified_gmt":"2022-01-19T20:38:36","slug":"google-and-marketing-industry-predictably-hostile-to-proposed-surveillance-advertising-ban","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/google-and-marketing-industry-predictably-hostile-to-proposed-surveillance-advertising-ban\/","title":{"rendered":"Google and marketing industry predictably hostile to proposed surveillance advertising ban"},"content":{"rendered":"

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The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.<\/p>\n

Why the legislation was introduced.<\/strong>\u00a0\u201cDisinformation, discrimination, voter suppression, privacy abuses,\u201d and other harms were\u00a0cited<\/a>\u00a0by California Congresswoman Anna Eshoo, the lead sponsor of the bill, as the basis for the legislation forward.\u00a0<\/p>\n

Privacy search engine DuckDuckGo\u00a0tweeted<\/a>\u00a0its support of the bill, saying that \u201cThe collection of your private data to target you w\/ads violates your privacy & leads to discrimination, manipulation, & disinformation.\u201d<\/p>\n

In short, the lawmakers want to stop allowing advertisers to \u201cexploit\u201d and profit from the data collected from consumers. It\u2019s not clear that this excludes \u201cfirst-party\u201d data. The text of the bill<\/a> makes no explicit distinction between data collected voluntarily and data collected by surreptitious tracking.<\/p>\n

\u201cAn advertising facilitator may not target the dissemination of an advertisement; or knowingly enable an advertiser or a third party to target the dissemination of an advertisement, including by providing the advertiser or third party with (i) a list of individuals or connecteddevices; (ii) contact information of an individual; (iii) a unique identifier that may be used to identify an individual or a connected device; or (iv) other personal information that can be used to identify an individual or a connected device.\u201d<\/p>\n

Google\u2019s response.<\/strong>\u00a0Google\u2019s take was both predictable and apparent from the title of the blog post it published: \u201cThe harmful consequences of Congress\u2019s anti-tech bills<\/a>.\u201d This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act).<\/p>\n

How might all of this impact Google search? The end result would be lower-quality search results, Google said. For example, the company warned that the proposed legislation would prevent it from:<\/p>\n