{"id":43640,"date":"2023-02-19T17:20:13","date_gmt":"2023-02-19T17:20:13","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/19\/swipe-breakdown-pre-sell-your-course-with-this-bulletproof-offer-template\/"},"modified":"2023-02-19T17:21:38","modified_gmt":"2023-02-19T17:21:38","slug":"swipe-breakdown-pre-sell-your-course-with-this-bulletproof-offer-template","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/19\/swipe-breakdown-pre-sell-your-course-with-this-bulletproof-offer-template\/","title":{"rendered":"Swipe Breakdown: Pre-Sell Your Course with This Bulletproof Offer Template"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Image this:<\/p>\n

An influencer in your area of interest invitations you to current a dwell on-line workshop to their viewers.<\/p>\n

They\u2019ll hype you up and invite all their followers to attend.<\/p>\n

You\u2019ll have a full hour to show them one thing out of your space of experience.<\/p>\n

On the finish, you possibly can pitch your product (and also you gained\u2019t even must pay out affiliate commissions).<\/p>\n

There\u2019s just one drawback\u2026<\/p>\n

You don\u2019t have a product to promote but.<\/p>\n

That is the precise state of affairs our shopper Rob Fortier discovered himself in lately.<\/p>\n

However by the point the workshop was over, he had offered the primary 5 copies of an internet course he hadn\u2019t even created but.<\/p>\n

How?<\/p>\n

As a result of he got here up with a brilliantly easy however highly effective supply that appealed on to the viewers\u2019s wants.<\/p>\n

On this publish, I\u2019m going to indicate you ways he did it so you possibly can shortly create high-converting provides even in case you don\u2019t have a completed product but.<\/p>\n

Step 1: Diagnose the Drawback<\/h2>\n

To shortly give you a killer supply, it’s worthwhile to perceive your viewers\u2019s largest ache factors.<\/p>\n

In Rob\u2019s case, he was presenting a workshop to an viewers of authors who had been struggling to get outcomes from their electronic mail lists.<\/p>\n

That they had two important issues:<\/p>\n

    \n
  1. They didn\u2019t know find out how to hold their electronic mail subscribers engaged.<\/li>\n
  2. They didn\u2019t know find out how to get the e-mail subscribers to purchase extra stuff from them.<\/li>\n<\/ol>\n

    He was already addressing Ache Level #1 with the workshop itself:<\/p>\n

    \"\"<\/p>\n

    The workshop taught Donna\u2019s viewers of authors find out how to nurture their electronic mail subscribers with a welcome sequence.<\/p>\n

    This is able to assist them develop extra engaged electronic mail subscribers from the beginning.<\/p>\n

    Whereas that is tremendous helpful, it doesn\u2019t do a ton to assist with Ache Level #2 \u2014 getting extra subscribers to purchase from you.<\/p>\n

    It was the right alternative to create a product.<\/p>\n

    Step 2: Create a Easy Product Description<\/h2>\n

    That is the place most individuals overcomplicate issues.<\/p>\n

    They assume they want an enormous long-form gross sales web page.<\/p>\n

    They assume they want 40 video modules.<\/p>\n

    They assume they want an epic 20-email gross sales sequence.<\/p>\n

    Nope.<\/p>\n

    To pre-sell a product, you solely want a short description.<\/p>\n

    Here’s what Rob got here up with:<\/p>\n

    \"\"<\/p>\n

    \u00a0<\/p>\n

    This description follows the basic P-A-S Framework (Drawback-Agitate-Resolve).<\/p>\n

    The primary three paragraphs establish and agitate the issue:<\/p>\n

    You\u2019ve labored onerous to construct your checklist and create a relationship along with your subscribers. Don\u2019t spoil your probability to transform them into paying clients with an electronic mail that claims \u201cPurchase my stuff!\u201d<\/p>\n

    With the intention to make a sale, it’s worthwhile to present your potential clients the impression your services or products can have on their life or enterprise.<\/p>\n

    You recognize why they need to purchase from you\u2026 however do they?<\/p>\n

    Discover how that second sentence faucets into a typical concern that so many on-line enterprise homeowners have: sounding overly salesy of their emails. Properly accomplished, Rob.<\/p>\n

    He then presents the answer (his course) and lists its high advantages with 4 fast bullet factors.<\/p>\n

    I really like how bullets 3 and 4 describe the precise asset you\u2019ll have by the top of the course: an precise sequence of gross sales emails that can persuade your subscribers to purchase from you.<\/p>\n

    Maintain that in thoughts when writing your product description. What\u2019s the tangible factor clients can have on the finish that they’ll level to?<\/p>\n

    This complete part is simply 145 phrases lengthy, and it makes up about 50% of the complete web page\u2019s content material.<\/p>\n

    Apart from that, there\u2019s a normal testimonial about Rob\u2019s experience, a brief FAQ, a 2-sentence bio, and a checkout kind.<\/p>\n

    I repeat: you do not want something elaborate to pre-sell your course!<\/p>\n

    And consider\u2026Rob was promoting to another person\u2019s viewers.<\/p>\n

    In different phrases, these had been individuals who barely knew who he was earlier than attending his free workshop.<\/p>\n

    But they had been nonetheless keen to buy a product that didn’t exist.<\/p>\n

    So, remind me\u2026why are you continue to hesitating to pre-sell your product thought to your personal viewers that already is aware of and trusts you?<\/p>\n

    \u00a0<\/p>\n

    Step 3: Construction Your Course<\/h2>\n

    Rob reveals how his course is construction in query 3 of the FAQ part:<\/p>\n

    \u00a0<\/p>\n

    \"\"<\/p>\n

    6 video classes. 1 workbook. That\u2019s it.<\/p>\n

    And he\u2019s nonetheless in a position to cost $297!<\/p>\n

    That\u2019s the facility of constructing a course to resolve one tremendous particular ache level \u2014 it doesn\u2019t must be sophisticated. It simply wants to resolve the issue in a transparent method.<\/p>\n

    You may accomplish that with a 2-hour dwell workshop, a handful of recorded movies, or perhaps a bundle of templates and tutorials.<\/p>\n

    It\u2019s not about size. It\u2019s about worth.<\/p>\n

    See How Rob Acquired His Pre-Launch Course in Entrance of a Heat Viewers \u2014 And How You Can, Too<\/h2>\n

    So\u2026how did Rob e-book that \u201cno commissions\u201d dwell workshop for another person\u2019s viewers within the first place?<\/p>\n

    Check out his full case study to find out.<\/a><\/p>\n

    You\u2019ll learn the way Rob not solely \u201cborrowed\u201d a heat viewers for his pre-sale, but in addition how he added 400 electronic mail subscribers to his checklist within the course of!<\/p>\n<\/p><\/div>\n