{"id":4343,"date":"2022-01-19T17:40:06","date_gmt":"2022-01-19T17:40:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/new-ar-advertising-experience-from-emodos-partnership-with-8th-wall\/"},"modified":"2022-01-19T17:40:06","modified_gmt":"2022-01-19T17:40:06","slug":"new-ar-advertising-experience-from-emodos-partnership-with-8th-wall","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/new-ar-advertising-experience-from-emodos-partnership-with-8th-wall\/","title":{"rendered":"New AR advertising experience from Emodo’s partnership with 8th Wall"},"content":{"rendered":"

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Ericsson\u2019s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns.<\/p>\n

This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content. The 8th Wall-powered WebAR ad experiences are distributed through Emodo\u2019s ad supply chain and audience targeting solutions.<\/p>\n

Read more: Marketers look to upgrade their 3D digital experiences as the metaverse approaches<\/em><\/strong><\/a><\/p>\n

8th Wall\u2019s WebAR experiences work in-browser, without requiring an app to download. They can be viewed on iOS and Android phones, desktop computers and AR or VR headsets. The embeddable AR ads enable viewers to experience the ad directly on the publisher\u2019s page. It uses 8th Wall\u2019s Inline AR capability, and is a unique ad format to 8th Wall and Emodo.<\/p>\n

Why we care. <\/strong>Marketers want to use technology that is widely adopted and adaptable, which is what Emodo promises with this new partnership. With all the talk about VR experiences and the metaverse in recent months, it\u2019s useful to step back and consider how experience has improved using all kinds of 3D imaging and augmented techniques, from virtual try-on to OOH digital billboards.<\/p>\n

Emodo\u2019s focus on mobile ads, along with 8th Wall\u2019s app-free experience, gives marketers the opportunity to deliver a tech-forward AR ad to consumers who are out in the world, or in-store, close to a point of sale.<\/p>\n\n

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About The Author<\/h3>\n
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