{"id":43244,"date":"2023-02-17T21:04:18","date_gmt":"2023-02-17T21:04:18","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/17\/modern-couples-become-living-statues-in-perus-park-of-love\/"},"modified":"2023-02-17T21:05:33","modified_gmt":"2023-02-17T21:05:33","slug":"modern-couples-become-living-statues-in-perus-park-of-love","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/17\/modern-couples-become-living-statues-in-perus-park-of-love\/","title":{"rendered":"Modern Couples Become Living Statues in Peru’s Park of Love"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

{Couples} have flocked to the Park of Love in Lima, Peru<\/a> because it opened on Valentine\u2019s Day<\/a> in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture referred to as The Kiss, depicting a person and a girl embracing and kissing. <\/p>\n

For the park\u2019s thirtieth anniversary, digital wallet<\/a> Yape and company 121 Latam sought to provide a extra inclusive depiction of affection by constructing a duplicate of the sculpture\u2019s platform, permitting guests to create their very own variations of The Kiss.<\/p>\n

\u201cAt Yape, we wished to convey the freshness and values of the model by means of an motion with a strong message, permitting us to flee the everyday greetings of those dates,\u201d Yape chapter chief of promoting and communications Alessandra Pinto mentioned in a press release. \u201cThat\u2019s why, for Valentine\u2019s Day, we invited all Peruvians to precise the best way they expertise love.\u201d<\/p>\n

A 90-second marketing campaign video showcases the outcomes of \u201cThe Kiss of Everybody,\u201d which passed off the weekend earlier than Valentine\u2019s Day. It reveals the platform being utilized by {couples} of all ages and genders, in addition to love embodied by a girl kissing her canine and fogeys with their youngsters. <\/p>\n

Audiences gathered to applaud the kisses and snap footage whereas visiting the park, which is a well-liked spot to position love locks and depart flowers. The marketing campaign\u2019s message is \u201cYape is for everybody, and so is love.\u201d<\/p>\n

\n
\n
\n
\"image\" <\/source><\/source><\/picture><\/a><\/div>\n<\/section>\n<\/div><\/div>\n

\u201cYape is a model dedicated to inclusion and is an lively a part of the day by day lives of Peruvians,\u201d 121 Latam govt artistic director Lucas Bargen mentioned in a press release. \u201cOn this big day, we had the chance to offer a message that transcends a greeting or a promotion. That\u2019s why, making the most of the truth that greater than 30 years have handed because the sculpture was created, we sought to evolve its message, make it extra present and symbolize love for everybody.\u201d<\/p>\n

Images and different content material from the occasion had been shared all through the week of Valentine\u2019s Day throughout Yape\u2019s social media channels.<\/p>\n<\/p><\/div>\n