{"id":4264,"date":"2022-01-19T14:14:34","date_gmt":"2022-01-19T14:14:34","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/everything-you-need-to-know\/"},"modified":"2022-01-19T14:14:34","modified_gmt":"2022-01-19T14:14:34","slug":"everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/everything-you-need-to-know\/","title":{"rendered":"Everything You Need To Know"},"content":{"rendered":"

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Maybe you\u2019ve heard colleagues or industry experts talking about Microsoft Clarity. But what is it and how does it work?<\/p>\n

Microsoft Clarity is a user behavior and website debugging analytics tool unlike any other.<\/p>\n

What Clarity does is provide insights into how users interact with the site, making it completely different from other analytics tools, including Google Analytics.<\/p>\n

Learn about its various features, limitations, why it\u2019s not a competitor to Google Analytics, and how you can make the best use of Microsoft Clarity here.<\/p>\n

User Experience Analytics<\/h2>\n

Other analytics tools focus on things like reporting on traffic, keywords<\/a>, page popularity, and so on.<\/p>\n

Microsoft Clarity focuses on the user experience to help publishers gain insights into how users are interacting with their site.<\/p>\n

The user behavior data helps publishers identify areas to improve, find web page bugs, and gain insights into conversions, among many other useful insights.<\/p>\n

Microsoft Clarity even provides machine learning and deep AI components in the background that automatically generate insights based on patterns created by website user behaviors. It provides these insights as suggestions for further investigation and tracking.<\/p>\n

With Clarity, a publisher can see user engagement patterns<\/a> on different parts of individual pages and can play back user sessions to learn how users interact with web pages.<\/p>\n

Over 25 filters make it easy to zero in on user pain points to debug website issues or discover what works in order to replicate that experience on other pages.<\/p>\n

All of these insights are delivered by Microsoft Clarity in near real-time.<\/p>\n

Microsoft Clarity Versus Google Analytics<\/h2>\n

You might wonder whether you need Microsoft Clarity if you already have Google Analytics. Some believe that because they\u2019re both analytics services, there may be overlap between the two.<\/p>\n

However, there really is no comparison between Google Analytics and Microsoft Clarity because they do very different things.<\/p>\n

Google Analytics provides insights<\/a> into traffic patterns.<\/p>\n

Microsoft Clarity provides actionable insights into how users interact with web pages.<\/p>\n

Microsoft Clarity is not a competitor of Google Analytics. Instead, it actually complements Google Analytics to the point that you can connect Google Analytics to Clarity<\/strong> and gain even more user behavior insights using the imported data.<\/p>\n

Privacy Compliance<\/h2>\n

Although Microsoft Clarity tracks user behavior on the website, Clarity is fully compliant with the European GDPR and the California CCPA privacy requirements.<\/p>\n

Microsoft Clarity Impact On Page Speed<\/h2>\n

Microsoft Clarity\u2019s JavaScript is loaded asynchronously and, according to Microsoft, does not impact website performance.<\/p>\n

Microsoft says<\/a>:<\/strong><\/p>\n

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\u201cVisitors to your site won\u2019t experience any difference in site speed or performance. The Clarity JavaScript is asynchronous so it does not slow down the page load time.\u201d<\/p>\n<\/blockquote>\n

Does Microsoft Clarity Have Traffic Limitations?<\/h2>\n

There are no limits to the amount of traffic that can be measured by Clarity.<\/p>\n

Unlike other heatmap and analytics tools that impose traffic limits to the free versions of their tools, Microsoft imposes no limits based on traffic.<\/p>\n

According to Microsoft:<\/strong><\/p>\n

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\u201cThere are absolutely no limits on the number of sites per account. Clarity can scale to support even the largest websites.<\/p>\n

Clarity process more than 1 petabyte of data from over 100 million users per month. Also, there are no traffic limits on these sites.\u201d<\/p>\n<\/blockquote>\n

Microsoft Clarity Features<\/h2>\n

The main features of Microsoft Clarity are:<\/strong><\/p>\n

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  • Clarity Heatmaps.<\/li>\n
  • Session Recordings.<\/li>\n
  • Clarity Insights.<\/li>\n<\/ul>\n

    Clarity Heatmaps<\/h3>\n

    Clarity Heatmaps provides two kinds of heatmap data:<\/p>\n

    1. Click Heatmaps<\/strong><\/p>\n

    Click heatmaps:<\/p>\n

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    • Show engagement levels of different parts of a webpage.<\/li>\n
    • Reveal where people are clicking (including non-clickable page elements).<\/li>\n
    • And provide an idea of which page elements are important to most site visitors.<\/li>\n<\/ul>\n

      Click heatmap data can be shown for a single page or for a group of pages.<\/p>\n

      This data can be further refined and segmented with filters to drill down and see how different users are clicking on web page elements.<\/p>\n

      \"ScreenshotScreenshot of Microsoft Clarity Heatmaps, October 2020<\/em><\/span>