{"id":4223,"date":"2022-01-19T12:28:05","date_gmt":"2022-01-19T12:28:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/how-to-create-more-memorable-sales-marketing-presentation-decks-converse-digital-digital-sales-marketing-strategy-agency-social-selling\/"},"modified":"2022-01-19T12:28:05","modified_gmt":"2022-01-19T12:28:05","slug":"how-to-create-more-memorable-sales-marketing-presentation-decks-converse-digital-digital-sales-marketing-strategy-agency-social-selling","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/how-to-create-more-memorable-sales-marketing-presentation-decks-converse-digital-digital-sales-marketing-strategy-agency-social-selling\/","title":{"rendered":"How To Create More Memorable Sales &#038; Marketing Presentation Decks &#8211; Converse Digital | Digital Sales &#038; Marketing Strategy Agency | Social Selling"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/34odig2z1jqu2z9pq52ulyge-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/CRAP-Slide.jpeg\" \/><\/p>\n<div id=\"tve_editor\" data-post-id=\"6566\">\n<div class=\"thrv_wrapper thrv_text_element\">\n<p dir=\"ltr\" style=\"\">Building an effective PowerPoint presentation deck isn\u2019t just about making your slides look great\u2014you need to <strong>engage your buyers, hold their attention, and deliver a clear message<\/strong> they\u2019ll remember and that <strong>motivates them to take action<\/strong>.<\/p>\n<p dir=\"ltr\">Look over the last dozen presentation decks you\u2019ve created or sat through and ask yourself: are your presentations up to the task? If not, read on for <strong>scientifically proven ways to create decks that help <\/strong>you sell your ideas more effectively.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\" dir=\"ltr\">The 4 Hallmarks of Effective Presentation Deck Designs<\/h2>\n<p>Whether you\u2019re creating a pitch deck, sales presentation deck, internal presentation, or a briefing deck, if you want your audience to take some kind of action after leaving your presentation, your deck will need to:<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-check\" style=\"\" data-css=\"tve-u-17e69d9278f\">\n<ul class=\"tcb-styled-list\">\n<li class=\"thrv-styled-list-item\" data-css=\"tve-u-17e69dad397\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17e69d966e8\"><strong>Grab and hold their attention<\/strong> throughout the entire presentation.<\/span><\/li>\n<li class=\"thrv-styled-list-item\" data-css=\"tve-u-17e69dad397\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17e69d966e8\"><strong>Prime their brains to want to engage<\/strong> with, retain and act on your presentation\u2019s information, key points, etc.\u00a0<\/span><\/li>\n<li class=\"thrv-styled-list-item\" data-css=\"tve-u-17e69dad397\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17e69d966e8\"><strong>Involve your audience in your story<\/strong>, solution, recommendation so that they retain your key messaging and can retell it to others that may need to approve whatever action you\u2019re trying to instigate with your presentation.<br \/><\/span><\/li>\n<li class=\"thrv-styled-list-item\" data-css=\"tve-u-17e69dad397\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17e69d966e8\"><strong>Produce Precision vs Random Memory<\/strong> creation to ensure the audience retains the key messages you want and need them to recall later in order to ensure action on your ideas.\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\" dir=\"ltr\">6 Proven Effective PowerPoint Deck Design Tips<\/h2>\n<p dir=\"ltr\">Contrary to what creatives have been saying (and clients have been ignoring) for decades, <a href=\"https:\/\/34odig2z1jqu2z9pq52ulyge-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/09\/Sales-Deck-Coffee-Breath-Featured.jpeg\" target=\"_blank\" rel=\"noopener\">great slide deck design<\/a> isn\u2019t just an art. There are numerous studies available that reinforce the fact that slide design can help as much as it hurts your ability to persuade your audience to act on your recommendations.\u00a0<\/p>\n<p dir=\"ltr\">Let\u2019s look at a few key slide deck template design tips to improve your decks immediately.\u00a0<\/p>\n<p dir=\"ltr\">A recent <a href=\"https:\/\/win.corporatevisions.com\/2021-Q4-DLWebinarAreHybridSalesCallstheGreatEscape_Replay.html\" class=\"tve-froala\" style=\"outline: none;\">B2B Decision Labs study<\/a> revealed:<\/p>\n<p dir=\"ltr\">There are four universal design rules every slide deck should follow:<\/p>\n<ul class=\"\">\n<li>The more<strong> items on your slide deck overlap or touch<\/strong>, the more the brain links them and remembers them. So if you have two pieces of information on a slide that relate or support one another, place them near one another visually.\u00a0<\/li>\n<li dir=\"ltr\"><strong>Our brains prefer visual harmony<\/strong>, so distribute words and images across your slide\u2019s composition. Don\u2019t just randomly place things on the slide to fill space, instead give your audience or sales prospect\u2019s brain something that is purposely and most likely <a href=\"https:\/\/conversedigital.com\/creative-development\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" rel=\"noopener\">professionally designed<\/a>. Remember, white space is your friend.\n<p>Take the time to design pleasing visual layouts of information for your presentation slide decks. If necessary due to time constraints or maybe just lack of design skills, <a href=\"https:\/\/conversedigital.com\/creative-development\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" rel=\"noopener\">hire a professional graphic designer or agency<\/a> to build your team the ultimate sales deck template, presentation template or pitch book template. The money you\u2019ll invest will pay out many times over as you repeatedly use the resulting PowerPoint template today and in the future. <\/p>\n<\/li>\n<\/ul>\n<ul class=\"\">\n<li dir=\"ltr\"><strong>Utilize opposing shapes, colors, and elements <\/strong>to show conceptual contrast between key points or arguments.<\/li>\n<li dir=\"ltr\"><strong>One Slide = One Point<\/strong>: Once the slide is live, you can\u2019t control where your audience will focus their attention. By only offering one key point per slide, you guarantee each slide will communicate exactly what you want it to. Additionally, our brains prefer certain types of information in a specific order. You should learn those orders and create effectively designed slide sequences to maximize your slide deck\u2019s effectiveness.<br \/>\u00a0 <br \/>For instance, when presenting a new insight that you want to use as rationale for action, the most effective information sequence is a simple 4-slide sequence:\u00a0\n<ul>\n<li dir=\"ltr\"><strong>Slide 1 &#8211; Ask a Broad Question<\/strong><strong>: \u00a0<\/strong>for instance, someone trying to change their company\u2019s compensation program might ask, \u201cHow do you align interests, so everyone benefits?<br \/>\u00a0<\/li>\n<li dir=\"ltr\"><strong>Slide 2 &#8211; Provide Key Stats:<\/strong> then present a compelling, likely unknown, stat like, \u201cRecent research found 45% of compensation plans actually lead to the wrong employee behaviors.\u201d<br \/>\u00a0<\/li>\n<li dir=\"ltr\"><strong>Slide 3 &#8211; Present Your Big Insight:<\/strong> this is where you reframe the key stats you just referenced into a relevant context for the audience you\u2019re attempting to persuade or sell. In this case, the presenter might say, \u201cThat means nearly half of the time your compensation plans are misaligned with your corporate goals.\u201d<br \/>\u00a0<\/li>\n<li dir=\"ltr\"><strong>Slide 4 &#8211; Ask a Specific Question:<\/strong> at this point, you prompt audience engagement with your information and idea by asking a specific question based on the stats and big insight you just delivered. So for this example, the presenter might finish the sequence with, \u201cThinking of your own company, are your compensation plans at odds with the company goals?\u201d<\/li>\n<li dir=\"ltr\"><strong>Use specific imagery vs abstract or generic<\/strong> to help your audience <a href=\"https:\/\/conversedigital.com\/digital-sales-marketing-strategy\/using-pinterest-for-consumer-marketing-research\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" rel=\"noopener\">build a mental picture<\/a> they\u2019ll retain long after you complete your presentation.<br \/>\u00a0<\/li>\n<li dir=\"ltr\"><strong>Visually &amp; Verbally repeat key message(s)<\/strong> often throughout your presentation. Research shows that your audience will likely only recall 10% of your presentation. By visually and verbally repeating your key message(s) or selling points, you stack the memory deck in your favor.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\" dir=\"ltr\">How to Prime Your Audience\u2019s Brain To Retain Your Message<\/h2>\n<p dir=\"ltr\">We live in a fast paced, interactive world. So it\u2019s no surprise that our audiences have an increased threshold for stimulation. Lean into that and use it to your persuasion advantage.<\/p>\n<p dir=\"ltr\"><strong>Leave room for on-slide annotations.<\/strong> On average, only 4% of presenters use slide annotation during their presentation. Thus, the shere uniqueness of the approach will guarantee audience engagement in all three presentation modalities: virtual, hybrid, and in face-to-face presentations. \u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad\" data-css=\"tve-u-17e6de69dfb\" style=\"\">\n<div class=\"tve-cb\">\n<div class=\"thrv_wrapper thrv_text_element\">\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\">Turn fully constructed slides into annotation starter slides. <\/span><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<p>This can be especially useful in virtual and hybrid presentation modalities given the need to keep visually stimulating a remote audience to maintain attention and engagement throughout your presentation because you\u2019re pulling the audience into the presentation, effectively forcing them to involve themselves in the writing of your presentation.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17e6dc3e6ed\">\n<p dir=\"ltr\" style=\"\" data-css=\"tve-u-17e6dc3b21d\"><strong>This is also an EXCELLENT hack when presenting a deck to someone via phone.<\/strong> Instead of sending your finished sales presentation, pitch book or internal slide deck ahead of time and having them follow along during the call, remove key visual and verbal messaging points. Just leave white space where those items used to appear.\u00a0<\/p>\n<p dir=\"ltr\">Then, during the call, ask your audience to follow along via the pre-presentation deck you sent them. As you arrive at the new modified slides (the ones where you removed key visual and verbal messaging points) ask them to draw in the information as you deliver it.<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-17e6deefeb2\">\n<p>B2B Decision Analyst research showed the technique produces amazing results. In one study, they looked at folks who just listened to the presentation via phone, folks who sat through the presentation and could see the talk track (slide deck) the presenter was using and those folks who were asked to draw along while listening to the presentation.\u00a0<\/p>\n<p>The <strong>folks that directly engaged with the presentation by drawing<\/strong> while listening:\u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv-styled_list tcb-icon-display\" data-icon-code=\"icon-assistive-listening-systems-solid\" style=\"\" data-css=\"tve-u-17e6dcb6d67\">\n<ul class=\"tcb-styled-list\">\n<li class=\"thrv-styled-list-item\" data-css=\"tve-u-17e6dce761f\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17e6dcdc42e\">14% higher scores when asked how unique the presentation was in their mind<\/span><\/li>\n<li class=\"thrv-styled-list-item\" data-css=\"tve-u-17e6dce761f\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17e6dcdc42e\">13% increase in Precision Memory (ability to recall the key message(s) the presenter wanted them to retain)\u00a0<\/span><\/li>\n<li class=\"thrv-styled-list-item\" data-css=\"tve-u-17e6dce761f\"><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17e6dcdc42e\">12% increase in persuasion scores<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<p dir=\"ltr\">By just asking your audience to draw along with you, you effectively create a more unique, effective and persuasive presentation deck AND it\u2019s actually easier to create because you don\u2019t need to spend so much time designing each of those engagement slides!\u00a0<\/p>\n<p dir=\"ltr\"><strong>Bonus Plan:<\/strong> you keep your audience from \u201creading ahead\u201d so they stay focused on you and the information you want them to focus on too.\u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\" dir=\"ltr\">Produce Precision vs Random Memory Creation<\/h2>\n<p dir=\"ltr\">First, what do I mean by precision vs random memory creation? And why is that important?<\/p>\n<p dir=\"ltr\">Let\u2019s take the second question first. The reason it is so important to create precision vs random memory is due to memory decay. We\u2019re all familiar with this concept, especially those of us in the advertising and marketing world.\u00a0<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Decay_theory\" target=\"_blank\" rel=\"nofollow noopener\">Memory Decay<\/a> is exactly what it sounds like. As soon as your presentation concludes, your audience has already begun forgetting it. Over time, they\u2019ll end up forgetting most (around 90%) of it and in some cases, if you\u2019ve done an exceptionally poor job of designing and delivering your presentation, they\u2019ll forget all of it.\u00a0<\/p>\n<p dir=\"ltr\">Now, truthfully, there is nothing you and I can do about this fact. It\u2019s just human biology. Overall, research has shown that at best, your audience will retain about 10% of all the information you share in your presentation. The question for you is \u2013 are you going to actively program that 10% via your presentation design, or are you going to leave it up to the audience to determine on their own?\u00a0<\/p>\n<p dir=\"ltr\">This is where Precision Memory comes into play. <strong>Precision Memory is the information you want your audience to remember<\/strong>, retell and act upon after your presentation. It\u2019s that 10%.\u00a0<\/p>\n<p dir=\"ltr\">On the other hand, Random Memory is all the other information the audience will consume, but truthfully is secondary or could even get in the way of your audience adopting your key message(s).\u00a0<\/p>\n<p dir=\"ltr\">Here again, go back and review your last dozen or so slide decks or presentation decks you\u2019ve sat through and ask yourself, what is the 10%?\u00a0<\/p>\n<p dir=\"ltr\">Does each deck\u2019s PowerPoint template design clearly and repeatedly communicate the presenter\u2019s 10% they want and more importantly, need you to remember, retell and act upon?\u00a0<\/p>\n<p dir=\"ltr\">Chances are, unless you\u2019re a real outlier, the answer is no. And I\u2019m not getting preachy or judgy here\u2026 I did the same thing with our Converse Digital presentations along with a few of my keynote and conference breakout presentation decks.\u00a0<\/p>\n<p dir=\"ltr\">And that\u2019s why we\u2019ve spent the last few months massively overhauling our standard presentation deck design and I\u2019m systematically overhauling all of my major keynote and conference breakout session deck designs for use in <a href=\"https:\/\/conversedigital.com\/digital-keynote-speaker\" class=\"tve-froala\" style=\"outline: none;\">2022 keynote and conference speaking engagements<\/a>.\u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\">Are Your Decks Helping Or Hurting Your Persuasion Efforts?<\/h2>\n<p dir=\"ltr\">Curious where your presentation decks fall on that spectrum?\u00a0<\/p>\n<p dir=\"ltr\">Just upload one of your decks below, give us 5-working days and <strong>we\u2019ll send you a FREE Presentation Communication Effectiveness Evaluation. <\/strong>That\u2019s right, our team of strategists and designers will review your deck and email you a written evaluation along with key design enhancement recommendations.\u00a0<\/p>\n<p dir=\"ltr\"><strong>Did I mention it\u2019s completely FREE. <\/strong>So what\u2019s stopping you?\u00a0<\/p>\n<p dir=\"ltr\">Note: All decks are destroyed after review and all information is kept completely confidential and will not be shared with anyone outside of the core Converse Digital team that analyzes your presentation deck.\u00a0<\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-17e6e5b6222\" style=\"--tve-border-width:5px; border: 5px solid rgba(40, 129, 160, 0.7) !important;\">\n<p style=\"\" data-css=\"tve-u-17e6e5b13be\">Would you prefer to talk to someone right away about improving the persuasiveness of your PowerPoint presentations?<span style=\"\" data-css=\"tve-u-17e6e5e9804\"> <a href=\"https:\/\/cal.services\/tom\/Zoom-Meeting%3A\/TALzVB-Cp\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-css=\"tve-u-17e6e8b30f8\">Schedule a Zoom call with me<\/a> <\/span>right now and we\u2019ll walk through a few of your presentation decks together.<\/p>\n<\/div>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/conversedigital.com\/social-selling-sales-training-posts\/creating-more-effective-presentations\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an effective PowerPoint presentation deck isn\u2019t just about making your slides look great\u2014you need to engage your buyers, hold their attention, and deliver a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create More Memorable Sales &amp; Marketing Presentation Decks - Converse Digital | Digital Sales &amp; Marketing Strategy Agency | Social Selling - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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