{"id":42161,"date":"2023-02-15T14:41:58","date_gmt":"2023-02-15T14:41:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/15\/volvo-cars-new-brand-platform-conveys-the-feeling-of-safety\/"},"modified":"2023-02-15T14:43:06","modified_gmt":"2023-02-15T14:43:06","slug":"volvo-cars-new-brand-platform-conveys-the-feeling-of-safety","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/15\/volvo-cars-new-brand-platform-conveys-the-feeling-of-safety\/","title":{"rendered":"Volvo Cars’ New Brand Platform Conveys The Feeling of Safety"},"content":{"rendered":"

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With the discharge of its newest electrical automobile (EV), automaker Volvo Cars<\/a> has launched a brand new model platform, \u201cFor Life,\u201d aiming to showcase how prospects\u2019 emotions have an effect on their driving.<\/p>\n

Volvo Automobiles has lately launched its totally electrical SUV, the Volvo EX90. The model has labored with AKQA and Gray to develop a brand new model platform that focuses on the message of security.<\/p>\n

The \u201cFor Life\u201d platform focuses on psychological security by a movie that tells a group of tales involving real-life moments and tales. The worldwide marketing campaign options athletes and celebrities, together with the brand new skateboarding world champion Sky Brown, Swedish pop star Seinabo Sey and Paralympian Liu Cuiqing.<\/p>\n

All through the movie, a slowed-down cowl of Queen\u2019s \u201cDon\u2019t Cease Me Now\u201d performs with the top line \u201cIf you really feel secure, you will be actually free,\u201d showing forward of \u201cFor Life.\u201d<\/p>\n

Alongside the minutelong movie, a dedicated campaign website<\/a> has gone dwell, which outlines the protection characteristic of the EX90 and showcases how feelings can doubtlessly have an effect on a driver\u2019s talents on the wheel by the Questions of Security survey on the platform. The purpose of the marketing campaign is for Volvo Automobiles to have interaction with prospects round driver habits by delivering significant insights for them to think about.<\/p>\n

Their responses might be a part of Volvo Analysis and Improvement\u2019s work in devising new merchandise, providers and experiences for the model and the broader automotive business.<\/p>\n

\u201cWe now have an ambition to be pioneers within the safety of individuals and the planet,\u201d stated Andreas Malm, inventive director at\u00a0Volvo\u00a0Automobiles, in a press release. \u201cWe hope to carry to life security past the normal sense and spotlight the way you solely can dwell life actually free if you each are and really feel secure. A real client profit within the twenty first\u00a0century.\u201d<\/p>\n

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Volvo Automobiles, headquartered within the Swedish metropolis of Gothenburg, sells vehicles in additional than 100 international locations.<\/p>\n

Laura Maness, chief government of Gray, added: \u201cOn the coronary heart of our partnership are sensible, passionate and gifted folks with the starvation and drive to unlock insights, deepen our understanding and collectively encourage a safer world. \u2018For Life\u2019 speaks to the extraordinary energy of cultivating psychological security and placing psychological well being and emotional well-being on the middle of every part we do.\u201d<\/p>\n

CREDITS:<\/strong><\/h4>\n

AKQA<\/p>\n

Inventive:<\/p>\n

World chief inventive Officer: Peter Lund<\/p>\n

Designer director: Ander Hernando<\/p>\n

Affiliate inventive director: Laura Hunter<\/p>\n

Senior designer: Sam Tablada<\/p>\n

Senior inventive: Sebastian Regfeldt<\/p>\n

Senior inventive: Jesper St\u00e5hl<\/p>\n

Senior copywriter: Simon Magnusson<\/p>\n

Senior designer: Linus L\u00f6vbacka<\/p>\n

Senior product designer: Anthony Penglase<\/p>\n

Movement designer: Asim Bawa<\/p>\n

Affiliate inventive Technologist: Beverly Enrico<\/p>\n

Inventive: Saga Westlund<\/p>\n

Affiliate inventive director: Ludvig Pehrson<\/p>\n

Technique:<\/p>\n

Government technique director: Miriam Plon Sauer<\/p>\n

Shopper service and Supply:<\/p>\n

Shopper associate: Zo\u00eb Baker<\/p>\n

Affiliate inventive director: Fredrik Stahre<\/p>\n

Account supervisor: Natalie Conway<\/p>\n

Tech:<\/p>\n

Group technical director: Michael Carlisle<\/p>\n

Inventive improvement director: Florent Segouin<\/p>\n

Senior artwork director: Mike Pires<\/p>\n

UX:<\/p>\n

Strategic design director: Uros Petrevski<\/p>\n

Gray<\/p>\n

President and CCO: Laura Jordan Bambach<\/p>\n

Worldwide CCO: Javi Campopiano<\/p>\n

Inventive director: Sam Haynes<\/p>\n

Inventive director: John Gibson<\/p>\n

Technique director: Ed Hayne<\/p>\n

Technique director: Gil Caldwell-Dunn<\/p>\n

Enterprise director: Rob Grey<\/p>\n

Company senior producer: Sam Dowling<\/p>\n

Company assistant producer: Alicia Cordell<\/p>\n

Manufacturing Firm: New-Land<\/p>\n

Manufacturing firm producer: Ben Turnbull<\/p>\n

Director: Sheila Johansson<\/p>\n<\/p><\/div>\n