{"id":4195,"date":"2022-01-19T11:18:04","date_gmt":"2022-01-19T11:18:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/12-important-image-seo-tips-you-need-to-know\/"},"modified":"2022-01-19T11:18:04","modified_gmt":"2022-01-19T11:18:04","slug":"12-important-image-seo-tips-you-need-to-know","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/12-important-image-seo-tips-you-need-to-know\/","title":{"rendered":"12 Important Image SEO Tips You Need To Know"},"content":{"rendered":"

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Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page.<\/p>\n

This makes a shining example of image optimization, right? Not quite.<\/p>\n

You\u2019ve added a giant bowling ball weight to your site that\u2019s slowing down the page speed. And, search engines can\u2019t read your images without alt text.<\/p>\n

Let\u2019s change that.<\/p>\n

Over 20%<\/a> of all U.S. web searches happen on Google Images, according to 2018 data from Jumpshot.<\/p>\n

SEO amateurs and pros alike know that optimizing images for your website is notoriously worth the time spent.<\/p>\n

Dan Morgan at WebSpection got one of his photos to rank #1<\/a> in Google Images for \u201cbest person in Cardiff\u201d in less than four days by optimizing his image.<\/p>\n

And, Robbie Richards generated 150,732 visits<\/a> by adding image alt tags, compressing images, and a few other SEO tricks.<\/p>\n

Without proper image optimization, you\u2019re wasting a valuable SEO asset.<\/p>\n

It\u2019s like the search engines are giving away Oreos and milk for free. But, you only take the Oreo. When in reality, the Oreo is way better dunked in milk.<\/p>\n

Image optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities. And, it\u2019s becoming an increasingly more important role.<\/p>\n

As Matt Southern pointed out, Gary Illyes\u2019 statement on image search<\/a> in a recent Reddit chat:<\/p>\n

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\u201cWe simply know that media search is way too ignored for what it\u2019s capable doing for publishers so we\u2019re throwing more engineers at it as well as more outreach.\u201d<\/p>\n<\/blockquote>\n

But which factors are most important to ensure your images are findable and don\u2019t slow down your site?<\/p>\n

Here are 12 important image optimization tips you need to know.<\/p>\n

1. Choose The Right Format<\/h2>\n

Decoding all the various image formats can feel like your first time ordering at Taco Bell. But, before you can start adding images to your site, you want to make sure you\u2019ve chosen the best file type.<\/p>\n

While there are many image formats to choose from, the PNG and JPEG are the most common for the web.<\/p>\n