{"id":4189,"date":"2022-01-19T11:06:06","date_gmt":"2022-01-19T11:06:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/how-chatbots-can-enhance-your-abm-strategy\/"},"modified":"2022-01-19T11:06:06","modified_gmt":"2022-01-19T11:06:06","slug":"how-chatbots-can-enhance-your-abm-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/how-chatbots-can-enhance-your-abm-strategy\/","title":{"rendered":"How chatbots can enhance your ABM strategy"},"content":{"rendered":"

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It\u2019s no secret that ABM works. When done right, it can generate 200% more revenue<\/a> for marketing efforts. Chatbots are revolutionizing ABM, taking your target account from browser to buyer through personalised experiences. Check out how conversational marketing can increase your pipeline \u2013 and your bottom line.<\/h3>\n

B2B organisations, recognizing the need to better engage their market, are adopting conversational marketing strategies<\/a> and incorporating chatbots as the front line of their ABM strategy. It serves as a critical touchpoint for personalizing the buying experience. An account-based approach that mimics and simulates human conversations via chatbots empowers marketers to convert leads, accelerate revenue, and engage target audiences throughout the funnel.\u00a0<\/p>\n

The rise of chatbots in B2B marketing<\/h4>\n

It takes an average of eight touches<\/a> \u2014 a phone call, face-to-face meeting (not an email), social media message or voicemail \u2014 to engage a potential buyer. Marketing teams often rely on lead capture forms, generic web and landing pages, and follow-up outreach to connect with and convert prospects into sales. That approach requires a tremendous level of effort and time. A faster approach and powerful solution for connecting with and energizing your customer base? Chatbots.<\/p>\n

They\u2019re affordable and fully customizable, and because they automate and speed up processes with more consistent outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots to engage target accounts at every step of the funnel, providing personalised experiences and relevant content and engagement along the way.\u00a0<\/p>\n

Why choose this approach? Because it replaces the cumbersome (yet traditional) strategy of forms and friction with real-time engagement as soon as the buyer expresses interest or intent. Marketing teams can more easily track and manage conversations with each target account to deliver consistent experiences to every prospect and customer.<\/p>\n

Data shows that businesses that have incorporated account-based chatbot solutions<\/a> benefit from:<\/p>\n