{"id":4183,"date":"2022-01-19T10:48:08","date_gmt":"2022-01-19T10:48:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/ecommerce-personalisation-an-inconvenient-truth\/"},"modified":"2022-01-19T10:48:08","modified_gmt":"2022-01-19T10:48:08","slug":"ecommerce-personalisation-an-inconvenient-truth","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/19\/ecommerce-personalisation-an-inconvenient-truth\/","title":{"rendered":"Ecommerce Personalisation an Inconvenient Truth"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<nav class=\"nav__social--content\"><span>Share:<\/span>&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.digitaldoughnut.com\/articles\/2022\/january-2022\/ecommerce-personalisation-an-inconvenient-truth&amp;title=Ecommerce Personalisation an Inconvenient Truth&amp;summary=The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as \u201cthe action of designing or producing something to meet someone\u2019s individual requirements\u201d. Take particular note, that there is zero mention of \u201csegmentation\u201d, in this definition, as it has zero place in personalisation. Spot the person trying to suggest it is, they are trying to flog you old technology.\" class=\"social__icon social__icon--facebook sharelink--facebook\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/twitter.com\/home?status=https:\/\/www.digitaldoughnut.com\/articles\/2022\/january-2022\/ecommerce-personalisation-an-inconvenient-truth&amp;title=Ecommerce Personalisation an Inconvenient Truth&amp;summary=The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as \u201cthe action of designing or producing something to meet someone\u2019s individual requirements\u201d. Take particular note, that there is zero mention of \u201csegmentation\u201d, in this definition, as it has zero place in personalisation. Spot the person trying to suggest it is, they are trying to flog you old technology.\" class=\"social__icon social__icon--twitter sharelink--twitter\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/january-2022\/ecommerce-personalisation-an-inconvenient-truth&amp;title=Ecommerce Personalisation an Inconvenient Truth&amp;summary=The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as \u201cthe action of designing or producing something to meet someone\u2019s individual requirements\u201d. Take particular note, that there is zero mention of \u201csegmentation\u201d, in this definition, as it has zero place in personalisation. Spot the person trying to suggest it is, they are trying to flog you old technology.\" class=\"social__icon social__icon--linkedin sharelink--linkedin\" rel=\"noopener\">&#13;<br \/>\n    <a target=\"_blank\" href=\"https:\/\/plus.google.com\/share?url=https:\/\/www.digitaldoughnut.com\/articles\/2022\/january-2022\/ecommerce-personalisation-an-inconvenient-truth&amp;title=Ecommerce Personalisation an Inconvenient Truth&amp;summary=The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as \u201cthe action of designing or producing something to meet someone\u2019s individual requirements\u201d. Take particular note, that there is zero mention of \u201csegmentation\u201d, in this definition, as it has zero place in personalisation. Spot the person trying to suggest it is, they are trying to flog you old technology.\" class=\"social__icon social__icon--googleplus sharelink--googleplus\" rel=\"noopener\">&#13;<br \/>\n<\/nav>\n<p class=\"blurb\">The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as \u201cthe action of designing or producing something to meet someone\u2019s individual requirements\u201d. Take particular note, that there is zero mention of \u201csegmentation\u201d, in this definition, as it has zero place in personalisation. Spot the person trying to suggest it is, they are trying to flog you old technology.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.digitaldoughnut.com\/CMSPages\/GetFile.aspx?guid=c9f22bb9-71aa-4209-a3bc-4f71bd946d8c&amp;maxsidesize=734\"\/><\/p>\n<p>Personalisation, has become almost a clich\u00e9, alongside other favourites like \u201csynergy\u201d, \u201ccross-platform\u201d, and \u201ccloud computing.\u201d The idea of personalising the shopping experience for individual customers has almost become the standard of perfection in the ecommerce world.<\/p>\n<p>If you can sufficiently customise the customer experience, it\u2019s guaranteed to create a buying frenzy\u2014or at least that\u2019s the idea.<\/p>\n<p>And there certainly is some truth regarding the benefits of personalisation. After all, Amazon is the king of personalised recommendations, analysing your shopping patterns and browsing history, the preferences of similar customers, and thousands of other data points to give frighteningly relevant shopping suggestions.<\/p>\n<p>But there\u2019s an inconvenient truth lurking behind the bold proclamations regarding\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-the-power-of-personalisation-in-digital-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">the power of personalisation<\/a>:\u00a0personalisation is only effective when it\u2019s built upon the solid foundation of good user experience.\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Sunglasses-Vintage-jpg_Q90-800x675.jpg\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.digitaldoughnut.com\/getattachment\/4cb53798-289c-4d24-9e31-74dfa920c678\/Sunglasses-Vintage-jpg_Q90-800x675.jpg?width=734&amp;height=619\" style=\"width: 734px; height: 619px;\" title=\"Sunglasses-Vintage-jpg_Q90-800x675.jpg\"\/><\/p>\n<h3 id=\"h-what-is-personalization\">Personalisation \u2013 A More Detailed Definition<\/h3>\n<p>Before we get into the nitty-gritty details of personalisation, let\u2019s make sure we\u2019re all on the same page. It\u2019s a relatively simple concept. In a nutshell:<\/p>\n<p>Personalisation is real-time customisation of a customer\u2019s buying journey using dynamic content delivered based on individual preferences.<\/p>\n<p>In other words, personalisation means creating a unique shopping experience for each customer in real time. Every customer sees a slightly different version of your message\/brand, with that real-time experience being shaped and defined by that individual shopper\u2019s personal preferences.<\/p>\n<p>SwiftERM\u00a0use buying history and impression to identify not only each individual consumer\u2019s own personal preferences, but most importantly, ranks them in order of which have the highest imminent buying propensity.<\/p>\n<p>If every indication says, this individual product is next on the shopping list, what fool would send them something else? No wonder then, that this delivers a meteoric rise in the rate of return for marketing, but more importantly it isn\u2019t limited to a new strategy, or different implementation. It work\u2019s alongside existing campaigns and infrastructure, to complement existing returns.<\/p>\n<p>When you\u2019re nearly out of dog food and finfur.co.uk send you details and a link to the exact product, brand, variety, flavour, including pack size, you most want, that\u2019s personalisation. When you\u2019re on Zappos and you get a discount coupon because it\u2019s your birthday, that\u2019s another form of personalisation.<\/p>\n<p>At its heart, personalisation is about presenting a customer with the right offer and information at the right time so you can maximize conversions and give the customer a pleasing shopping experience.<\/p>\n<p>Personalisation is about being as relevant as possible to the individual consumer in the hopes of generating the greatest level of conversion.<\/p>\n<h3 id=\"h-the-power-of-personalization\">The Power of Personalisation<\/h3>\n<p>Just how effective is ecommerce personalisation? Recent studies indicate that it\u2019s incredibly effective.<\/p>\n<p>A\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/\" target=\"_blank\" rel=\"nofollow noopener\">study\u00a0<\/a>in Forbes\u00a0showed that personalisation truly matters to customers and can significantly increase conversion rates. Just take a look at the introduction to the study:<\/p>\n<p><em>\u201cConsumers expect highly personalised shopping experiences from retailers and are willing to spend more money when brands deliver targeted recommendations. Despite those expectations, however, a majority of consumers are disappointed with the ongoing lack of personalisation in their shopping experiences. On average 71% express some level of frustration when their experience is impersonal. The proliferation of new devices and the rapidly evolving technology landscape has led to a \u201cpersonalisation gap\u201d in the shopping experience, and as consumers\u2019 expectations rise, retailers are struggling to meet them.\u201d<\/em><\/p>\n<p>The study then goes on to reveal some truly impressive numbers regarding the effectiveness of personalisation.<\/p>\n<ul>\n<li><strong>44%<\/strong>\u00a0of consumers said they would likely become repeat customers if their experience was personalised.<\/li>\n<p>&#13;<\/p>\n<li><strong>49%<\/strong>\u00a0of surveyed shoppers purchased a product they didn\u2019t originally intend to buy after receiving a personalised recommendation.<\/li>\n<p>&#13;<\/p>\n<li><strong>54%<\/strong>\u00a0of consumers said they expected to receive a personalised discount within 24 hours of identifying themselves to a brand (via email signup, etc.).<\/li>\n<p>&#13;<\/p>\n<li><strong>40%<\/strong>\u00a0of consumers purchased something more expensive because their experience was personalised.<\/li>\n<p>&#13;\n<\/ul>\n<\/p><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.digitaldoughnut.com\/articles\/2022\/january-2022\/ecommerce-personalisation-an-inconvenient-truth?feed=Articles-Digital-Doughnut\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Share:&#13; &#13; &#13; &#13; &#13; The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce Personalisation an Inconvenient Truth - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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