{"id":4028,"date":"2022-01-18T21:49:58","date_gmt":"2022-01-18T21:49:58","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/what-is-brand-equity-in-marketing\/"},"modified":"2022-01-18T21:49:58","modified_gmt":"2022-01-18T21:49:58","slug":"what-is-brand-equity-in-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/what-is-brand-equity-in-marketing\/","title":{"rendered":"What is Brand Equity in Marketing?"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

There are two cans of soda on a table. One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Which do you choose?<\/p>\n

You\u2019ll probably choose Coke because it\u2019s more familiar. It\u2019s the safer bet.\u00a0<\/p>\n

Coca-Cola has brand equity that makes people gravitate towards it. With the right framework, any startup can achieve this in their industry.<\/p>\n

In this article, you\u2019ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest.<\/p>\n

<\/p>\n

Why brand equity matters now more than ever<\/h2>\n

Every day in the U.S., almost 12,000 new business applications<\/a> are submitted. In the SaaS industry alone, it\u2019s estimated that every company founded in 2019 had around ten competitors<\/a> on average.<\/p>\n

If you haven\u2019t invested in brand awareness<\/a> and built connections, why should anybody choose you over all that competition?\u00a0<\/p>\n

Without brand equity, you can\u2019t tap into a customer\u2019s \u201cconsideration span\u201d when they\u2019re ready to buy.<\/p>\n

Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need.<\/p>\n

Take Shopify<\/a>. It\u2019s one of many ecommerce software platforms on the market but only the fifth most popular by market share.<\/p>\n

\"\"