{"id":4018,"date":"2022-01-18T21:25:06","date_gmt":"2022-01-18T21:25:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/how-to-build-an-audience-with-social-media-brand-marketing\/"},"modified":"2022-01-18T21:25:06","modified_gmt":"2022-01-18T21:25:06","slug":"how-to-build-an-audience-with-social-media-brand-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/how-to-build-an-audience-with-social-media-brand-marketing\/","title":{"rendered":"How to Build an Audience with Social Media Brand Marketing"},"content":{"rendered":"

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Founded in 2015, revenue intelligence startup Gong<\/a> is now valued at $7.25 billion<\/a>. They\u2019ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search.<\/p>\n

Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage.<\/p>\n

In this article, you\u2019ll learn how to use social media brand marketing to build a well-known brand<\/a> and grow your business.<\/p>\n

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People spend an average of 145 minutes<\/a> on social media every day. And users say that social media has increased their access to information<\/a>, ease of communication, and freedom of expression.<\/p>\n

Sprout Social research shows that 55% of people learn about new brands on social networks<\/a>, and 68% agree that they enable them to interact with companies.\u00a0<\/p>\n

With potential customers spending so much time engaging and absorbing information on social platforms, it\u2019s an obvious place to gain awareness and build positive relationships<\/a> with your brand.<\/p>\n

Social media lets you get close to your target audience and build relationships that put your brand top-of-mind<\/a> when they need you. It also helps you learn about your audience, gaining qualitative insights<\/a> that help you understand their unique pain points and how you can solve them.<\/p>\n

It\u2019s how people are using these channels that makes social critical to brand perception and business growth<\/a>.\u00a0<\/p>\n

Refine Labs<\/a> CEO, Chris Walker, summed this up perfectly in an appearance on UserGems\u2019 \u201cThe First 100 Days<\/a>\u201d podcast:<\/p>\n

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\u201cThe reality is buyers trust their peers way more than the results they get. They know there are affiliate links. They know there\u2019s pay-to-play stuff. They know that the vendor\u2019s blog isn\u2019t objective. And so, when people are making buying decisions, they make those searches elsewhere. They make those searches in places where their peers are: a Slack community, a Reddit channel, a Facebook group, a direct message, an email, or a Zoom. They talk to somebody that they trust more than the results they get in Google.\u201d<\/p>\n<\/blockquote>\n

These places where people hang out, learn, share content, and form opinions about brands are what\u2019s known as \u201cdark social.\u201d<\/p>\n

When someone shares your YouTube video on Twitter, you can track that metric.<\/p>\n

What you can\u2019t track as easily are \u201cdark social\u201d shares that increase your brand awareness<\/a>. Around 77.5% of all shares happen<\/a> organically (e.g., via a WhatsApp group chat or an email to a colleague) and are amplified by word-of-mouth<\/a>. Of the remaining shares, 7.5% happen on Facebook and 3.1% on Twitter.\u00a0<\/p>\n

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\"GetSocial