{"id":40128,"date":"2023-02-09T17:37:12","date_gmt":"2023-02-09T17:37:12","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/09\/natasha-lyonnes-poker-face-is-on-display-in-big-game-ad\/"},"modified":"2023-02-09T17:38:39","modified_gmt":"2023-02-09T17:38:39","slug":"natasha-lyonnes-poker-face-is-on-display-in-big-game-ad","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/09\/natasha-lyonnes-poker-face-is-on-display-in-big-game-ad\/","title":{"rendered":"Natasha Lyonne\u2019s Poker Face Is on Display in Big Game Ad"},"content":{"rendered":"

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One yr after Peacock broadcast Super Bowl 56<\/a>, the streaming service is again within the Massive Recreation.<\/p>\n

A 30-second spot highlighting new hit collection Poker Face, starring Natasha Lyonne, is ready to air in the course of the fourth quarter of Fox\u2019s presentation of Tremendous Bowl 57 on Sunday, Feb. 12.<\/p>\n

The artistic leans into the premise of the collection, wherein Lyonne\u2019s character, Charlie Cale, can inform when somebody is mendacity.<\/p>\n

Within the spot, Lyonne, in character as Cale, reacts in real-time to Tremendous Bowl spots from manufacturers reminiscent of Google and M&M\u2019s that can air in the course of the sport as she hangs out in a bar.<\/p>\n

\u201cThe chums in that beer business?\u201d a buyer asks Cale. \u201cHate one another,\u201d she replies.<\/p>\n

After the shopper inquires a few \u201cchild licking the window within the Pixel advert,\u201d Cale retorts, \u201cThat\u2019s a 19-year-old.\u201d<\/p>\n

The spot then follows with a fast promo for Poker Face, with the patron asking her if she\u2019d seen the present as a result of it seems to be good.<\/p>\n

\u201cNow, that\u2019s true,\u201d Cale quips.<\/p>\n

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The spot was completed in partnership with M&M\u2019s<\/a> and Google Pixel<\/a> and directed by Dan Opsal from Hungry Man.<\/p>\n

Poker Face debuted on Peacock on Jan. 26 with 4 episodes, and new episodes premiere weekly on Thursdays. The ten-episode mystery-of-the-week collection has earned essential acclaim and a rising following.<\/p>\n

Although NBCUniversal doesn’t report viewership numbers for Peacock, Poker Face is anticipated to be an enormous hit for the struggling streaming service. Peacock surpassed 20 million subscribers<\/a> final month\u2014the identical day Poker Face premiered\u2014however nonetheless misplaced practically $1 billion in income.<\/p>\n

Dad or mum firm Comcast nonetheless believes within the streamer, as confirmed by buying a Tremendous Bowl spot\u2014an advert purchase that can cost north of $7 million for 30 seconds<\/a>.<\/p>\n

For the most recent Tremendous Bowl 57 promoting information\u2014who\u2019s in, who\u2019s out, teasers, full advertisements and extra\u2014take a look at\u00a0Adweek\u2019s Super Bowl 2023 Ad Tracker<\/a>\u00a0and\u00a0the remainder of\u00a0our stories here<\/a>. And be part of us on the night of Feb. 12 for the most effective in-game protection of the commercials.<\/em><\/p>\n<\/p><\/div>\n