{"id":40026,"date":"2023-02-09T13:48:50","date_gmt":"2023-02-09T13:48:50","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/09\/inside-rihannas-super-bowl-halftime-show-marketing-engine\/"},"modified":"2023-02-09T13:50:11","modified_gmt":"2023-02-09T13:50:11","slug":"inside-rihannas-super-bowl-halftime-show-marketing-engine","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2023\/02\/09\/inside-rihannas-super-bowl-halftime-show-marketing-engine\/","title":{"rendered":"Inside Rihanna’s Super Bowl Halftime Show Marketing Engine"},"content":{"rendered":"

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Welcome to HubSpot Advertising and marketing Information! Faucet in for marketing campaign deep dives, the newest advertising trade information, and tried-and-true insights from HubSpot\u2019s media staff. <\/em><\/p>\n

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Rihanna isn’t any stranger to good advertising.<\/p>\n

Within the late 2010s, she made the transition from recording artist to billionaire mogul with the expansion of her Fenty-label manufacturers. Her portfolio of companies consists of:<\/p>\n

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  • Fenty Magnificence: a beauty model that rapidly gained reputation for its shade vary and inclusivity.<\/li>\n
  • Fenty Pores and skin: the pores and skin and physique care counterpart to Fenty Magnificence.<\/li>\n
  • Savage X Fenty: a lingerie subscription model that now consists of lounge and activewear.<\/li>\n<\/ul>\n

    Rihanna\u2019s enterprise ventures and music profession have been largely siloed \u2014 till now.<\/p>\n

    Again in September, it was introduced Rihanna can be headlining the Super Bowl LVII halftime show<\/a>, signaling her return to music after a six-year hiatus. As kickoff approaches, we\u2019re seeing Rihanna use her household of manufacturers to advertise the upcoming efficiency.<\/p>\n

    The Fenty Advertising and marketing Engine<\/h3>\n

    This week on the Fenty Magnificence social media accounts, the model shared an ASMR football-themed video to advertise the upcoming halftime present. This got here a number of weeks after the model provided a set of football-themed merchandise in its Showstopp\u2019r line<\/a>.<\/p>\n

    In January, Savage X Fenty launched a Game Day collection<\/a>\u00a0of halftime show-inspired items and hosted pop-ups to promote the merch in Los Angeles and Phoenix.<\/p>\n

    Over the previous few years, Rihanna\u2019s manufacturers have brought on main shifts of their respective industries.<\/p>\n

    The big selection of shades provided by Fenty Magnificence made different make-up manufacturers enhance their shade ranges to stay aggressive, and ushered in a brand new era of superstar magnificence product strains.<\/p>\n

    The annual Savage X Fenty vogue present is thought for that includes fashions of all physique sorts and backgrounds, which is a far cry from Victoria\u2019s Secret vogue reveals of the 90s and 2000s and will have impressed the latter company\u2019s rebrand<\/a>\u00a0to give attention to inclusion.<\/p>\n

    The Fenty advertising engine is efficient. With a complete Fenty ecosystem of companies prepared to supply advertising assist, the subsequent part of Rihanna\u2019s music profession might sign a shift in how recording artists promote their music.<\/p>\n

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