{"id":3992,"date":"2022-01-18T20:21:04","date_gmt":"2022-01-18T20:21:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/email-marketing-statistics-you-should-know-in-2022\/"},"modified":"2022-01-18T20:21:04","modified_gmt":"2022-01-18T20:21:04","slug":"email-marketing-statistics-you-should-know-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/email-marketing-statistics-you-should-know-in-2022\/","title":{"rendered":"Email Marketing Statistics You Should Know in 2022"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<h4 class=\"entry-byline\">By <a href=\"https:\/\/blog.aweber.com\/author\/seantinney\" title=\"Posts by Sean Tinney\" rel=\"author\">Sean Tinney<\/a>  <span class=\"entry-date\">January 18, 2022<\/span><\/h4>\n<h3 class=\"entry-excerpt\"\/>\n<p>Check out the complete list of email marketing statistics to find out how you stack up and see benchmarks to compare your results.<\/p>\n<p>Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.)<\/p>\n<p>Although email marketing has been around for decades, it\u2019s everchanging. <\/p>\n<div class=\"xtlea61e720a361ca2\"><\/div>\n<style type=\"text\/css\"><![CDATA[\n@media screen and (min-width: 1201px) {\n.xtlea61e720a361ca2 {\ndisplay: block;\n}\n}\n@media screen and (min-width: 993px) and (max-width: 1200px) {\n.xtlea61e720a361ca2 {\ndisplay: block;\n}\n}\n@media screen and (min-width: 769px) and (max-width: 992px) {\n.xtlea61e720a361ca2 {\ndisplay: block;\n}\n}\n@media screen and (min-width: 768px) and (max-width: 768px) {\n.xtlea61e720a361ca2 {\ndisplay: block;\n}\n}\n@media screen and (max-width: 767px) {\n.xtlea61e720a361ca2 {\ndisplay: block;\n}\n}\n]]><\/style>\n<p>New email marketing tools \u2014 like <a href=\"https:\/\/blog.aweber.com\/learn\/amp-for-email-the-new-wave-of-interactive-emails.htm\">AMP for Email<\/a> \u2014 pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.<\/p>\n<p>Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?<\/p>\n<p>Check out this ultimate list of email marketing statistics to find out how you stack up and see email marketing benchmarks to compare your results.<\/p>\n<h2><strong>General email marketing statistics<\/strong><\/h2>\n<ul>\n<li>4.6 billion \u2013 estimated number of daily email users by 2025. \u2013 <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"1024\" alt=\"Email Graph of email users from 2020 to 2025\" class=\"wp-image-99574\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-1019x1024.png 1019w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-300x300.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-215x215.png 215w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-768x772.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-1529x1536.png 1529w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-150x150.png 150w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025.png 1836w\" data-lazy-sizes=\"(max-width: 1019px) 100vw, 1019px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-1019x1024.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"1024\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-1019x1024.png\" loading=\"lazy\" alt=\"Email Graph of email users from 2020 to 2025\" class=\"wp-image-99574\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-1019x1024.png 1019w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-300x300.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-215x215.png 215w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-768x772.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-1529x1536.png 1529w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025-150x150.png 150w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Email-Users-from-2020-to-2025.png 1836w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\"\/><\/noscript><\/figure>\n<ul>\n<li>46% of emails are opened on mobile devices. \u2013 <a href=\"https:\/\/litmus.com\/blog\/email-client-market-share-trends-first-half-of-2018\" target=\"_blank\" rel=\"noreferrer noopener\">Litmus<\/a>\u00a0<\/li>\n<li>On average, consumers spend 2.5 hours checking email on a typical weekday. \u2013 <a href=\"https:\/\/theblog.adobe.com\/love-email-but-spreading-the-love-other-channels\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a><\/li>\n<\/ul>\n<h2 id=\"h-email-marketing-open-and-click-through-rate-statistics\">Email marketing open and click-through rate statistics<\/h2>\n<ul>\n<li>15.1% is the average open rate for B2B businesses. \u2013 <a href=\"https:\/\/dma.org.uk\/article\/email-benchmarking-report-2018\" target=\"_blank\" rel=\"noreferrer noopener\">DMA<\/a><\/li>\n<li>65% of small businesses average open rates between 11% and 50%. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" alt=\"Average Email Open Rates\" class=\"wp-image-90950\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1.png 1400w\" data-lazy-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-1024x731.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-1024x731.png\" loading=\"lazy\" alt=\"Average Email Open Rates\" class=\"wp-image-90950\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/1.png 1400w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\"\/><\/noscript><\/figure>\n<ul>\n<li>77% of small businesses average email click-through rates between 0% and 10%. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" alt=\"Average email click-through rates\" class=\"wp-image-90949\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2.png 1400w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png\" loading=\"lazy\" alt=\"Average email click-through rates\" class=\"wp-image-90949\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/2.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<ul>\n<li>61% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<li>The average click-through rate for welcome emails is 26.9%. \u2013 <a href=\"https:\/\/blog.hive.co\/the-most-mind-blowing-email-stats-of-2018\/#\" target=\"_blank\" rel=\"noreferrer noopener\">Hive<\/a><\/li>\n<li>The average open rate for abandoned cart emails is 40.1%. \u2013 <a href=\"https:\/\/www.salecycle.com\/blog\/featured\/18-essential-email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaleCycle<\/a><\/li>\n<li>You can increase your click-through rates by 300% when you add a video to your emails. \u2013 <a href=\"https:\/\/www.martechadvisor.com\/articles\/marketing-automation-2\/personalization-and-optimization-will-be-the-focus-for-email-marketers-in-2017\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martech Advisor<\/a><\/li>\n<li>63% of consumers reported that they open an email to find a discount. \u2013 <a href=\"https:\/\/www.mediapost.com\/publications\/article\/310792\/the-consumer-id-survey-probes-their-email-attitud.html\" target=\"_blank\" rel=\"noreferrer noopener\">Media Post<\/a><\/li>\n<li>Welcome emails have an open rate 4 times higher and a click-through rate 5 times higher than other emails. \u2013 <a href=\"https:\/\/www.experian.com\/assets\/marketing-services\/white-papers\/welcome-email-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Experian<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"596\" alt=\"Graph showing welcome emails have a higher open and click rate\" class=\"wp-image-93812\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2015\/02\/welcome-email-graph.png 700w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2015\/02\/welcome-email-graph-300x255.png 300w\" data-lazy-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2015\/02\/welcome-email-graph.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"596\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2015\/02\/welcome-email-graph.png\" loading=\"lazy\" alt=\"Graph showing welcome emails have a higher open and click rate\" class=\"wp-image-93812\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2015\/02\/welcome-email-graph.png 700w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2015\/02\/welcome-email-graph-300x255.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\"\/><\/noscript><\/figure>\n<h2>Email marketing ROI statistics<\/h2>\n<ul>\n<li>Companies average a return on investment of $42 for every $1 spent on email marketing. \u2013 <a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Litmus<\/a><\/li>\n<li>Email marketing is 40 times more effective at acquiring customers than Twitter and Facebook combined. \u2013 <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a><\/li>\n<li>Companies who A\/B split test their emails average a return on investment of $48 for every $1 spent. \u2013 <a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Litmus<\/a><\/li>\n<\/ul>\n<h2 id=\"h-email-marketing-send-frequency-statistics\">Email marketing send frequency statistics<\/h2>\n<ul>\n<li>54% of small businesses send emails at least once per week. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" alt=\"Email send frequency\" class=\"wp-image-90948\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3.png 1400w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-1024x731.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-1024x731.png\" loading=\"lazy\" alt=\"Email send frequency\" class=\"wp-image-90948\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-1024x731.png 1024w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-300x214.png 300w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3-768x549.png 768w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/05\/3.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/figure>\n<ul>\n<li>306 billion emails were sent and received each day. \u2013 <a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/li>\n<\/ul>\n<h2 id=\"h-email-content-statistics\">Email content statistics <\/h2>\n<ul>\n<li>64% of small businesses say their email copy is effective or very effective. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=2020research&amp;utm_content=2020-email-marketing-stats-post\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<li>94% of small businesses write their own marketing emails instead of outsourcing their copywriting. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/?utm_source=awblog&amp;utm_medium=email&amp;utm_campaign=2020research&amp;utm_content=2020-email-marketing-stats-post\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<li>On average, emails contain 434.48 words. \u2013 <a href=\"https:\/\/blog.aweber.com\/email-marketing\/2019-email-marketing-statistics.htm\">AWeber<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"635\" alt=\"Words in an email graph\" class=\"wp-image-99534\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Words-in-an-email.jpg 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Words-in-an-email-300x257.jpg 300w\" data-lazy-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Words-in-an-email.jpg\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"635\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Words-in-an-email.jpg\" loading=\"lazy\" alt=\"Words in an email graph\" class=\"wp-image-99534\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Words-in-an-email.jpg 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Words-in-an-email-300x257.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"\/><\/noscript><\/figure>\n<ul>\n<li>The average email takes 3.3 minutes to read. \u2013 <a href=\"https:\/\/blog.aweber.com\/learn\/email-marketing-statistics.htm\">AWeber<\/a><\/li>\n<li>50% of emails contain less than 300 words. \u2013 <a href=\"https:\/\/blog.aweber.com\/learn\/email-marketing-statistics.htm\">AWeber<\/a><\/li>\n<\/ul>\n<h2 id=\"h-email-subject-line-statistics\">Email subject line statistics<\/h2>\n<ul>\n<li>Email subject lines contain 43.85 characters on average. \u2013 <a href=\"https:\/\/blog.aweber.com\/email-marketing\/how-long-should-my-email-subject-line-be.htm\">AWeber<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"670\" alt=\"Characters email subject lines\" class=\"wp-image-99532\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Characters-in-a-subject-line-graph.png 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Characters-in-a-subject-line-graph-300x272.png 300w\" data-lazy-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Characters-in-a-subject-line-graph.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"670\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Characters-in-a-subject-line-graph.png\" loading=\"lazy\" alt=\"Characters email subject lines\" class=\"wp-image-99532\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Characters-in-a-subject-line-graph.png 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Characters-in-a-subject-line-graph-300x272.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"\/><\/noscript><\/figure>\n<ul>\n<li>Only 6.9% of email subject lines contain emojis. \u2013 <a href=\"https:\/\/blog.aweber.com\/learn\/emojis-in-email-subject-lines.htm\">AWeber<\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"418\" alt=\"Percentage of emails that contain emojis\" class=\"wp-image-99161\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/10\/Subject-lines-with-emojis.png 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/10\/Subject-lines-with-emojis-300x169.png 300w\" data-lazy-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/10\/Subject-lines-with-emojis.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"418\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/10\/Subject-lines-with-emojis.png\" loading=\"lazy\" alt=\"Percentage of emails that contain emojis\" class=\"wp-image-99161\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/10\/Subject-lines-with-emojis.png 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2021\/10\/Subject-lines-with-emojis-300x169.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"\/><\/noscript><\/figure>\n<ul>\n<li>60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization. \u2013 AWeber<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"643\" alt=\"Email subject line capitalization graph\" class=\"wp-image-99533\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Subject-line-capitalization-graph.png 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Subject-line-capitalization-graph-300x261.png 300w\" data-lazy-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Subject-line-capitalization-graph.png\" loading=\"lazy\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"643\" src=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Subject-line-capitalization-graph.png\" loading=\"lazy\" alt=\"Email subject line capitalization graph\" class=\"wp-image-99533\" srcset=\"https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Subject-line-capitalization-graph.png 740w, https:\/\/6elrmjmsbs335jwbeybarrry-wpengine.netdna-ssl.com\/wp-content\/uploads\/2022\/01\/Subject-line-capitalization-graph-300x261.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\"\/><\/noscript><\/figure>\n<ul>\n<li>47% of email recipients open an email based on the subject line alone. \u2013 <a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a><\/li>\n<\/ul>\n<h2 id=\"h-email-marketing-personalization-statistics\">Email marketing personalization statistics<\/h2>\n<ul>\n<li>Personalized email campaigns improve click-through rates by 14%. \u2013 <a href=\"https:\/\/www.demandgenreport.com\/features\/aberdeen-study-shows-email-personalization-driving-higher-open-conversion-rates\" target=\"_blank\" rel=\"noreferrer noopener\">Demand Gen Report<\/a><\/li>\n<li>Personalized emails deliver 6x higher transaction rates. \u2013 <a href=\"https:\/\/www.experianplc.com\/media\/news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/\" target=\"_blank\" rel=\"noreferrer noopener\">Experian<\/a><\/li>\n<\/ul>\n<h2><strong>Email automation statistics<\/strong><\/h2>\n<ul>\n<li>Automated emails average a 70% higher open rate over a standard email newsletter. \u2013 <a href=\"https:\/\/www.epsilon.com\/us\/insights\/blog\/region\/us\/email-trends-benchmarks-mobile-impact-utilizing-triggered-email-messages\" target=\"_blank\" rel=\"noreferrer noopener\">Epsilon Email Institute<\/a><\/li>\n<li>Automated emails average a 152% higher click-through rate over a standard email newsletter. \u2013 <a href=\"https:\/\/www.epsilon.com\/us\/insights\/blog\/region\/us\/email-trends-benchmarks-mobile-impact-utilizing-triggered-email-messages\" target=\"_blank\" rel=\"noreferrer noopener\">Epsilon Email Institute<\/a><\/li>\n<li>51% of businesses use email automation to improve their marketing processes. \u2013 <a href=\"https:\/\/www.emailmonday.com\/marketing-automation-statistics-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Monday<\/a><\/li>\n<\/ul>\n<h2><strong>What customers say about email<\/strong><\/h2>\n<ul>\n<li>49% of consumers state they would like to receive weekly promotional emails from their favorite brands. \u2013 <a href=\"https:\/\/www.statista.com\/statistics\/434649\/promotional-email-frequency-preference-usa-consumer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/li>\n<li>61% of email subscribers would like to receive promotional emails at least once per week. \u2013 <a href=\"https:\/\/marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\" target=\"_blank\" rel=\"noreferrer noopener\">MarketingSherpa<\/a><\/li>\n<li>59% of consumers say receiving an email impacted their purchase decisions. \u2013 <a href=\"https:\/\/www.salecycle.com\/blog\/featured\/18-essential-email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaleCycle<\/a><\/li>\n<li>61% of consumers prefer to be contacted by brands through email. \u2013 <a href=\"https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/li>\n<\/ul>\n<h2><strong>What marketers say about email<\/strong><\/h2>\n<ul>\n<li>80% of marketers said they would rather give up social media than email marketing. \u2013 <a href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-report-fall-edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Litmus<\/a><\/li>\n<li>35% of marketers send on average 3-5 emails per week. \u2013 <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\/email-marketing-trends?hubs_post=blog.hubspot.com\/marketing\/email-marketing-stats&amp;hubs_post-cta=Not%20Another%20State%20of%20Marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Not Another State of Marketing<\/a><\/li>\n<li>31% of marketers say email newsletters are the best way to nurture B2B leads. \u2013 <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a><\/li>\n<li>64% of B2B marketers use a dedicated email marketing platform. \u2013 <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/09\/2017_B2B_Research_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a><\/li>\n<li>40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy. \u2013 <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/09\/2017_B2B_Research_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a><\/li>\n<\/ul>\n<h2><strong>What small business owners say about email marketing<\/strong><\/h2>\n<ul>\n<li>79% of small businesses say email marketing is important to their business strategy. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<li>60% of small businesses say their email marketing strategy is effective or very effective. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<li>43% of small businesses have 500 or less email subscribers. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<li>42% of small businesses with over 500 subscribers have effective or very effective email marketing strategies. \u2013 <a href=\"https:\/\/www.aweber.com\/2020-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a><\/li>\n<\/ul><\/div>\n<iframe data-lazy=\"true\" 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'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/blog.aweber.com\/learn\/email-marketing-statistics.htm\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Sean Tinney January 18, 2022 Check out the complete list of email marketing statistics to find out how you stack up and see benchmarks&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Statistics You Should Know in 2022 - mailinvest.blog<\/title>\n<meta name=\"description\" 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