{"id":3883,"date":"2022-01-18T15:39:26","date_gmt":"2022-01-18T15:39:26","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/good-morning-the-goal-is-relevance\/"},"modified":"2022-01-18T15:39:26","modified_gmt":"2022-01-18T15:39:26","slug":"good-morning-the-goal-is-relevance","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/18\/good-morning-the-goal-is-relevance\/","title":{"rendered":"Good morning: The goal is relevance"},"content":{"rendered":"

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MarTech\u2019s daily brief features daily insights, news, tips, and essential bits of wisdom for today\u2019s digital marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n

Good morning, Marketers, and what is the best way to personalize your messaging in 2022?<\/p>\n

It might be different this year than in recent years. Everybody is different, of course (that\u2019s why marketers personalize). But there are indications that more consumers across the board are leery of the data that\u2019s out there about them.<\/p>\n

One solution to these concerns is a more transparent conversation about the data and how it is used. Another solution is more data. It doesn\u2019t necessarily have to be more personal data \u2013 it can be contextual and predictive in nature. But the goal for any personalized messaging, now more than ever, is relevance.<\/p>\n

Relevance, helpfulness\u2026value. The value exchange with the consumer has to overcome any marginal, or more troubling, concerns over privacy.<\/p>\n

Chris Wood,<\/p>\n

Editor<\/p>\n

Quote of the day: <\/strong>\u201cWeb3 treats individuals as owners not as products,\u201d Charlie Silver<\/a>, CEO, PermissionIO<\/p>\n

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About The Author<\/h3>\n
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